My 2010 SSAWG Presentation on Market Measurement

I’m going to post some of the presentations, podcasts and videos that I have created for farmers markets over the last few years on here. Hope these are helpful.

21 and up

Below, we showcase just 21 of the many recent policies and laws enacted by governments worldwide that are helping change the food system, promote sustainable agriculture, and eradicate hunger.

All the best,

Danielle Nierenberg
Nourishing the Planet Project Director
Worldwatch Institute
http://www.nourishingtheplanet.org

P.S. Remember to connect with Nourishing the Planet on Facebook, Twitter, Pinterest, YouTube, and Flickr, where you will find infographics, quotes, original video, articles, and news that can’t be found anywhere else.

1. The Healthy Hunger-Free Kids Act was passed in 2010 with a focus on improving the nutrition of children across the United States. Authorizing funding for federal school meal and child nutrition programs, this legislation allows the U.S. Department of Agriculture (USDA) to make real reforms to school lunch and breakfast programs and promote healthy eating habits among the nation’s youth. Read more about the Healthy Hunger-Free Kids Act and 15 innovations making school meals healthier and more sustainable on the Nourishing the Planet blog.

2. The Rwanda Agricultural Board (RAB) was founded in 2011 to help improve the provision of services to farmers in the country. It focuses on adapting its policies to local needs, developing sustainable production systems, and providing farmers and consumers with education, techniques, and services to help supply Rwandans with better foods. The RAB has received praise for its efforts from organizations like the Executive Board of the Forum for Agriculture Research in Africa.

3. Beginning in 2008, the Australian government committed $12.8 million for 190 primary schools across Australia to participate in the Stephanie Alexander Kitchen Garden Program. Hoping to encourage healthy and nutritious eating habits in young Australians, the program works with primary schools to teach students how to grow, harvest, prepare, and share fresh food.

4. In 2007, the Love Food, Hate Waste campaign was launched in the U.K. by the government-funded Waste and Resources Action Programme. The organization helps reduce food waste by providing tips and encouragement to households across the U.K. and prevented 137,000 tons of food waste by 2009 alone. Find out five simple things you can do prevent food waste on our blog.

5. Argentina made legislative efforts in 2011 to limit foreign land ownership and protect domestic farmers. This regulation, which restricts foreign investors to a 1,000 hectare limit, prevents the establishment of massive, foreign-owned industrial farms and helps to create a domestic community of land owners and farmers with Argentine needs and interests, rather than profits, in mind.

6. The Liberian Ministry of Agriculture and the United Nations Food and Agriculture Organization are working together to support rural Liberian poultry farmers—most of whom are women. The project includes training and materials for rural farmers about raising and producing poultry, as well as for harvesting cow peas as a sustainable source of poultry feed. These policies have helped rural farmers earn higher incomes and increase their access to protein-rich foods.

7. In recent years, European countries including Italy, Germany, Slovenia, and France have all passed regulations banning pesticides known as neonicotinoids, which have been linked to declining bee populations. Bees pollinate a variety of crops and their decline could have disastrous impacts on food security. Learn more about how neonicotinoids are contributing to declining bee populations on our blog.

8. In 2011, the city of San Francisco passed the Urban Agriculture Ordinance, amending the zoning code to allow food production for personal and public use, provide guidelines and requirements for urban farms, and regulate sales of harvested products and value-added goods. This law has helped San Francisco become a national example of urban agriculture and a promoter of healthy, sustainable diets and communities.

9. Beginning in 2011, the state government of Bihar in India made a major initiative to subsidize farmers practicing organic vegetable farming and to curtail rampant use of agrochemicals on vegetable farms. By providing a subsidy of up to 75 percent to farmers, the Bihar government hopes that organic farmers will be able to get higher prices for their products as well as provide consumers with healthier, local foods.

10. As of August 2012, the USDA awarded $85,000 to the state of Minnesota to expand the number of farmers markets that accept food stamps. With this funding, they hope that low-income consumers, who usually lack access to fresh fruits and vegetables, will have better access to fresh produce and more nutritious diets.

11. The Carbon Farming Initiative, passed by the Australian government in 2011, awards carbon credit to farmers who store carbon or reduce greenhouse gas emissions on their plots. This credit can then be sold to people and businesses wishing to offset their emissions, which rewards farmers who utilize techniques that minimize or absorb greenhouse gas emissions.

12. U.S. District Court Judge Jeffrey S. White ruled in 2010 that 256 acres of genetically modified (GM) sugar beets be pulled from the ground and barred them from being grown in Arizona and Oregon. Agreeing with advocates opposed to GM crops, Judge White ruled that the USDA did not properly review the ecological impacts of GM sugar beets before deregulating them in 2005. With the concern that GM beets would contaminate organic varieties, this case was a success in the protection of organic vegetables against GM varieties. Find out more about court rulings concerning GM vegetables on our blog.

13. The Safe Food for Canadians Act was passed in June 2012, consolidating the powers of several previous food safety acts, including the Canada Agricultural Products Act and Meat Inspection Act, into one comprehensive piece of legislation. With the combined authority of these acts, the Safe Food for Canadians Act will implement tougher penalties for putting consumer health and safety at risk, strengthen food traceability, and institute a more consistent inspection regime for all foods in Canada.

14. A law was recently passed by the European Union concerning food information for consumers. The regulation, approved in 2011, amends previous legislation by enforcing nutrition labels on processed foods, origin labeling of fresh meat, highlighting allergens in the list of ingredients, and other protective measures. Through this law, European consumers will be given better information about the food products they consume, allowing them to make safer and healthier choices.

15. In 2011, the Oregon Legislature passed the Farm to School and School Garden Bill, appropriating funds for a competitive grants program in two school districts. These programs will help to stabilize markets for local food growers, increase the availability of healthy products, and teach students about where their food comes from. Check out another great initiative which is feeding and educating our youth on our blog.

16. New York City became the first American city toban the sale of sugared drinks larger than 16 ouncesin 2012. Affecting restaurants, sports arenas, movie theaters, and convenience stores throughout the city, the ban is an attempt to mitigate rising obesitylevels. Because sugary drinks are unhealthy, the ban aims toprevent New Yorkers from consuming an excess of calories and sugar.

17. Bolivian President Evo Morales signed a law in mid-2011 that set up funding for state-run seed and fertilizer production. Looking to end Bolivian dependence on foreign seeds and to protect biodiversity as well as native foodstuffs, the government plans to invest $5 billion by 2021, with generous credits to small farmers in efforts to ensure food security for Bolivians.

18. The government of Ghana is making major strides in regard to food security and sustainable incomes for its citizens. The Savannah Accelerated Development Authority, for example, created under the late John Atta Mills, has fostered sustainable agricultural methods in Ghana’s impoverished north. Under the administration of President John Agyekum Kufuor, Ghana prioritized national agricultural policies and cut hunger from 34 percent in 1990 to 9 percent in 2004, an achievement which earned President Kufuor the World Food Prize in 2011.

19. Starting in 2011, Denmark became the first nation in the world to levy a tax which directly targets saturated fat in foods. At an extra US$2.85 per kilogram of food with more than 2.3 percent saturated fat, the tax is designed to curb the consumption of saturated fat, which is linked to a higher risk of cardiovascular disease and obesity. Read more about Denmark’s fat tax on our blog.

20. From 2007 to 2011, 26 African nations, including Nigeria, Ghana, Senegal, and the Republic of Congo, signed the Comprehensive Africa Agriculture Development Programme (CAADP) Compact. The aims of the Programme are to boost African productivity in the agricultural sector and provide African nations with greater food security. As part of these goals, the Programme plans to make the continent a net exporter of agricultural products, distribute wealth equitably to rural populations, and employ environmentally sound production strategies to promote a culture of sustainable management of natural resources across Africa.

21. The USDA passed the Access to Pasture Rule in 2010, which contains clear and enforceable regulations concerning access to pasture for organic livestock. Mandating that livestock must be able to actively graze on a daily basis, the Access to Pasture Rule not only ensures that livestock operations are healthy and more sustainable, but holds organic livestock production to pasture-based rather than factory farming-based production standards.

Survey of solar cell potential for Southern farmers

Dear Southern Farmers: The product is a solar cell that can be painted onto surfaces to generate and conduct electricity to power electronic devices. The paint generates the electricity and conducts it as well. The electricity generated can be used right away or stored for later use. This paint will lower the carbon footprint, energy bills, gasoline consumption, and energy dependence on international countries. Your participation would be greatly appreciated. The survey is short, easy and should take about 5 minutes!

Survey here

Online Fundraising Assessment Webinar

Tell The Truth Today, Raise More Tomorrow:

Assessing Your Online Fundraising Capacity

Thu, October 18th, 2012 1:00 PM – 2:00 PM EDT

Presented by: Debra Askanase, Community Organizer 2.0

In this webinar, we will walk you through a comprehensive evaluation of the state of your organization’s online fundraising strategy. Assessments are not a judgment, but rather a statement of where you are along a continuum of practice, and can offer practical insights into your online fundraising execution and effectiveness.

Prior to the webinar, we will send an anonymous, brief survey to all webinar attendees asking you to evaluate the state of optimization of your current online fundraising capabilities. We will share the aggregated survey answers during the webinar, and what that means for the state of online fundraising in the nonprofit industry.

Register Here

“A market and a sentiment are not a movement”

Love this article from Sunday’s NYT which was sent to me by a non-foodie friend. As always, I appreciate Pollan’s clarity and honesty, but I do disagree that this election season is a litmus test for our work.
The present administration has not made localized healthy food systems a core part of its mandate yet and as much as I appreciate the First Lady’s resolve and leadership on good food, lets be honest: it’s not the only flag (or even the main flag) that they are flying. As for initiatives, ballot referendums in California have yet to have serious impact on the rest of the nation. Trust me-I worked on Ohio’s Issue 5 back in the 1990s that was modeled on California’s labeling law of cancer and birth defect-causing ingredients: talk about a bloodbath.
I also say that the issues centrally addressed by this referendum are exactly what we are NOT about: refashioning the industrial food system at its edges. Our work is life and death on every front and about creating an alternative food system that by its very life means death to poisonous, fake foods controlled by a few dozen monolithic corporations. (Asking them to refashion their products for approval is like Al Capone being asked to use a 6 shooter rather than a Tommy gun-everyone would still be in danger and he would still have become richer and more powerful.)
I’d say that the true test of this system as an election kingmaker will be when there are actually candidates that stump for office using localized healthy food systems for all as their mandate. Unfortunately, that has little chance of happening on its own.
The other way we can test this system is when we actually reach across race and class lines and age groups to find one day that the majority of the country has 1) successfully shopped at a farmers market more than once 2) went to a school that regularly served healthy food that was culturally recognizable 3) honors farmers and harvesters by refusing to vote for developments that drive up prices of farmland or waterfront property and 3) choose brands that don’t pollute, use dangerous ingredients or undercut workers to bring you the best price on a product.
Then, the mandate in DC will not depend on the weak resolve of a privately funded politician, but on the goodwill of the electorate. And yeah, until then, it’s a damn good article about movements.

“One of the more interesting things we will learn on Nov. 6 is whether or not there is a “food movement” in America worthy of the name — that is, an organized force in our politics capable of demanding change in the food system. People like me throw the term around loosely, partly because we sense the gathering of such a force, and partly (to be honest) to help wish it into being by sheer dint of repetition. Clearly there is growing sentiment in favor of reforming American agriculture and interest in questions about where our food comes from and how it was produced. And certainly we can see an alternative food economy rising around us: local and organic agriculture is growing far faster than the food market as a whole. But a market and a sentiment are not quite the same thing as a political movement — something capable of frightening politicians and propelling its concerns onto the national agenda.”

NYT

Complaints feed Santa Rosa farmers market feud

Certification is a great idea. Associations are a great idea. Feuds are not a great idea.

Complaints feed Santa Rosa farmers market feud.

If You Build It, Will They Come? Consumer Behavior Concepts for Effective Marketing of Healthy Food – an NGFN webinar

Thursday, October 18, 2012 3:30 PM – 5:00 PM EDT

Connecting all the dots to ensure a good supply of healthy food is challenging, particularity in underserved and limited resource populations. Creating access to Good Food alone does not necessarily guarantee community members will purchase and eat it. Increasing food access is good, but increasing the consumption of healthy food is even better.

To “close the deal” with the consumer, we must truly and respectfully understand several factors including, how people in the community live, the constraints they live with, and how they shop. This information, when handled in a sensitive and thoughtful way is critical to creating an effective healthy food marketplace that considers what products should be marketed, at what price and to which specific consumers.

Farmers Market Coalition Farmers Market Training Programs Webinar

 

Wed, Oct 10, 2012 1:00 PM – 2:00 PM EDT

 

Register at:
 https://attendee.gotowebinar.com/register/2490526123394749184

Please share with market state or network leaders that are interested in developing models of accreditation or training programs.

5 minutes – Welcome and logistical overview of webinar from Elizabeth Comiskey, FMC Membership Coordinator
10 minutes – Bernie Prince, FMC Board President and co-founder and co-director of Fresh Farm Markets will give an overview of how FMC can help networks build training programs: no need for a “one-size-fits-all” model!.
20 minutes – Dru Montri, Director of Michigan Farmers Market Association (MIFMA) will share their model: a market manager certification program
5 minutes –Darlene Wolnik, FMC Market Programs Advisor and Independent Market Consultant will share general evaluation success measures that could be used in training market managers and vendors
20 minutes – Q&A/open discussion- Moderated by Darlene

Questions can be typed in at any time; Liz and Darlene will make a list and ask each of them (as time permits) during the Q&A period. Webinars of other models will be presented in upcoming months, so questions should be focused on the model presented.

 

Vegetarian Awareness Month

One way that markets can spike their vendors sales is to use these widespread marketing campaigns for their own. Vegetarian Awareness Month sounds like a fine series of events to hold every October, maybe followed by Fish for the Brain Month and so on….

vegetarian awareness month

Food as an organizing tool…

In an email today, I referenced the birth of the New Orleans sandwich that we call the po-boy, so I thought I would share the story more fully. The po-boy is a french bread sandwich loaded with seafood, meat or believe it or not, potatoes and gravy inside. The origin of this sandwich has to do with the streetcar strike in New Orleans in 1929: baker John Gendusa and restaurant owners Bennie and Clovis Martin made this sandwich and sold it as cheaply as possible to its customers and gave it for free to the “poor boys” on strike.
The telegram that the Martin Brothers sent the strikers is legendary in New Orleans:

Remember how the food world can support larger issues as an inspiration or simply as an economic haven for those on the front lines. Lucky for me, po-boys are still available everywhere in New Orleans, although the Martin Brothers restaurant closed in the 1970s: however, the Gendusa Bakery remains one of our beloved French bread bakeries in the city still.

Barry Commoner Dies at 95

Barry Commoner, crusading scientist for the last 50 years has passed away. His work was crucial to the evolution of the environmental movement, starting with his work to bring to light the effects of fallout of nuclear radiation in the 1950s.
He linked environmental concerns to poverty, public health and global unrest and unraveled the DNA of political influence of corporate polluters and bad government science. As a young organizer in the Midwest in the 80s and 90s, I read a great deal of Commoner and was glad for the clarity.
I encourage food organizers that have not gone back and read some of these early works of the sustainable sector to take the time to do so. Read about what he termed the three Es that were plaguing the United States in the 1970s: “First there was the threat to environmental survival; then there was the apparent shortage of energy; and now there is the unexpected decline of the economy.”
And this of course:
His four laws of ecology:

Everything is connected to everything else.
Everything must go somewhere.
Nature knows best.
There is no such thing as a free lunch

Southern SSAWG conference news

The 2013 conference program and registration information is now available on the Southern SAWG website. You will love the program we have put together for this year’s Practical Tools and Solutions for Sustaining Family Farms conference. There are even more sessions and pre-conference events this year!
Pre-Conference Offerings:
Wed & Thurs – Jan. 23-24
Short Courses
Our popular 1½ day pre-conference short courses are intensive learning experiences that provide comprehensive information on whole farming enterprises. With the in-class presentations and the extensive take-home materials, they give you the knowledge you most need to be successful with your enterprise.
Program info here

Mini Courses
Our ½ day pre-conference mini courses provide in-depth information on specific topics in greater depth than is possible in our regular conference sessions. Our expert presenters provide you the latest information and answer your pressing questions on the topics you requested.
Mini Courses Here
Field Trips
For those who learn best by getting out in the field, we offer five outstanding field trips this year. Our ½ day pre-conference field trips are geared toward organic and sustainable production and marketing of horticultural crops and livestock and community food initiatives. Click here to learn more about these outstanding field trips.

General Conference Info:
Fri & Sat – Jan. 25-26
Expert Presenters
Each year conference participants tell us the great line-up of presenters with their practical experience is what makes our conference program so valuable. These people know their stuff and are willing to share their expertise. One older farmer said “I sure wish I had had access to this kind of expertise when I got started. I’d have gotten a lot further a lot faster!”
Presenters Here
62 Educational Sessions
The general conference, running all day Friday and Saturday, offers more choices: 62, 1½-hour sessions on a broad range of topics for start-up and seasoned producers alike. Sessions include; sustainable and organic production and marketing information for commercial horticultural and livestock producers, enterprise management lessons, farm policy education and community food systems development information.

Registration and Fee Waivers
The Southern SAWG conference is always a great bargain, given the quality of the information to be gained and the networking opportunities that come with such a large turnout of the South’s most innovative and successful producers, organizers and advocates in sustainable agriculture. Your farming operation or local foods organization can’t afford to miss this event.
This year we have three options for those looking for a fee waiver to participate in this conference.
Fee Waivers here

Be a 2012 Conference Sponsor
Your presence as a sponsor will help hundreds of farmers, community food advocates, educators and researchers across the South, and with the visibility this event affords, it will distinguish you as a supporter of the sustainable agriculture movement.
Note to organizational and institutional leaders: We can provide letters of support to your potential funders if you are seeking funds for producers in your area to participate in the pre-conference and conference activities. Just contact us with the details.
Keep up with Southern SAWG through Facebook and Twitter. Show your support for Southern SAWG by liking and following us!

SSAWG conference link here