Helping Farmers Markets Grow

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2025

Finishing up 2024 work this weekend, to then preparation for supporting organizers amid the bookends of community and chaos in 2025.

But do not expect a deep dive in this post about what may happen in the national political arena around food and farming- at least not yet. Still time to consider plans, still time to replenish….

But in the meantime, here is what I have been saying in the past few months to market organizers that I am in contact with:

Leave blame and shame to other arenas.

Markets need to be centered as places of belonging and connection.

New Orleans LA Crescent City Farmers Market
December 2024

Focus on big goals of system change by asking the market organization to consider:

How is the market moving the dial on farmland preservation? How is that work measured?

How is the market including marginalized people of color in its work- and not just as consumers, but as producers, as advisors, as mentors?

What about rural (if the entity is overtly urban focused), or urban (if overtly rural)?

What would that add to your work and to your market?

Does your team and community know the history of subjugation and of centering whiteness in your area?

Does your team and community even know the recent history of market culture (1970-) in your area? Why these markets were founded? Who founded them? How is the market still honoring that history and still intentional in its design?

What external pressures are limiting your work, and who and what processes might help you change those?

What internal structures are limiting your work, and who and what new processes might help you change those?

How are you preparing for interruptions to farming or markets, whether through civic or climate instability?

What is the big idea for your market that you would like to tackle in 2025?

What keeps getting moved off the to-do list every year?

How can we include more people in our work lives, to bring new voices into the work, but also to make sure we are being held accountable and supported.

Can the urge to wait for “perfect” be ignored in favor of what is possible and practical?

I am already asking myself all of these.

How about you?

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12/29/2024
DW
BIPOC Leaders, civic engagement, disaster planning, diversity/racial justice, ecological capital, farm bill, farmers markets, farmers/farming information, food history, human capital, immigrant issues, Main Street, market vendors, national food system work, New Orleans food, Organic movement, public health, public markets, racial equity, regional food, resiliency, social capital, social cohesion, technology, Typology of markets
alternative food systems, cooperatives, evaluation, farmers, farmers markets, food system work, local food systems, social capital, sustainability

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Farmers markets and resiliency: Don’t get me started.
FMC

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Helping Public Markets Grow 2011-2021

Independent Researcher and Analyst list of contracts (In November 2019 began full-time role as FMC’s Program Director)

•AMS TA project: Mentor for national technical assistance project for current FMLFPP grantees led by the Northeast Regional Center for Rural Development at Penn State University.
•Brooklyn NYC: Assisted BDPHO with developing farmers market technical assistance programs.
•Report on BDPHO’s 5-year market capacity project.
•Farmers Market Coalition Senior Research Associate for Farmers Market Metrics project creation (2015-)

• Farmers Market Coalition’s Senior Advisor, focusing on technical assistance for markets and networks (2015-)
•Illinois: Worked with ILFMA on evaluation plan for integration and upgrade of statewide fms and DTC information on integrated platforms.
•Louisiana: Assisted students at Southeastern University in Hammond with food system research and farmers market strategy.
•Louisiana: Assisted ReFresh Market and Garden with evaluation plan (2017)
•Louisiana: Working with Ruston Farmers Market on outreach strategy for new location

• Helping to craft resources and training for 2019 Fresh Central Certified Institute for Central Louisiana markets and producers with CLEDA.

•Louisiana: Organized first statewide farmers market conference for LSU Ag Center archives found at: lafarmersmarkets dot blogspot dot com

•Maine: Researched farmers market job descriptions found at www.helpingpublicmarketsgrow.com

• Mississippi: Providing research and analysis for City of Hernando MS 3-year project to grow flagship market

•Mississippi: Assisted Gulf Coast markets with FMPP project on analyzing access to markets for Gulfport resident and farmers. 2014 Local Food Awareness Report for Gulfport MS, found at www.helpingpublicmarketsgrow.com

•Vermont: Providing analysis and resource development for NOFA-VT’s annual data on farmers markets.

•Supporting markets creating their Legacy Binders
•Vermont: Researched and wrote report on SNAP, FMNP technology and policy answers for VT farmers markets in collaboration with NOFA-VT and VAAFM, 2013 Vermont Market Currency Feasibility Report found at www.helpingpublicmarketsgrow.com
•Vermont: Working with Vermont Law School on legal resources for farmers and market organizations.

•Vermont: Assisting with 3 year project to build capacity for direct marketing farmers and outlets through DIY data collection and use.

Wallace Center: Moderator of FSLN, advisory to the 2020 NGFN Conference to be held in New Orleans in March of 2020

•Why Hunger: Created online toolkit for grassroots communities.

Feel free to contact me at my name at gmail dot com if I might be able to help your market or business.
Thanks
Dar Wolnik

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