“We like to think of local today being where organic was 15 years ago”

 By Mary Ellen Shoup

BrightFarms is poised to bring its local greenhouse model to a nationwide audience with 15 hydroponic greenhouses to be built in the next three to five years as demand for locally-grown produce outweighs organic, shared BrightFarms VP of marketing and innovation, Abby Prior.

link to story

Advertisements

Help tell the organic story

Evolution of Organic is a new film from Mark Kitchell, maker of Berkeley in the Sixties, which was nominated for an Academy Award and A Fierce Green Fire, a big-picture exploration of environmental activism that aired on American Masters on Earth Day 2014. Veronica Selver edited the rough-cut; she is best known for Word Is Out, the pioneering film about gays in America. Legendary editor Robert Dalva is slated for the fine-cut; his credits include The Black Stallion, Jumanji, Captain America, Jurassic Park III and docs including the amazing television cut down of A Fierce Green Fire.

Evolution of Organic made it to rough-cut in May. At 77 minutes it’s taut, feeling far along and getting good reviews. Some 500 people have seen it and what stands out is how much people like the film. We’ve had a good run. Six former funders gave $54K to shoot interviews last fall. Then a $40K grant from Gaia Fund enabled the rough-cut phase — four months of scripting, editing and gathering archival material. By now $170K has been raised. An estimated $160K is needed to finish.

Source: Fiscal sponsor page: International Documentary Association