Good news for champions of wild-caught seafood. The latest news on turtle-excluder devices (TEDs) shows a 90% drop in turtle deaths. This shows the importance of environmentalists and fishing families working together to solve problems rather than pointing fingers. “Our findings show that there are effective tools available for policy makers and fishing industries to reduce sea turtle bycatch, as long as they are implemented properly and consistently.” said Elena Finkbeiner, lead author of the report. Duke University and Conservational International worked together to analzye turtle bycatch data compiled by the National Marine Fisheries Service.
While at marketumbrella.org, I produced a series of films called “Go Fish” that showed innovation among fishers and markets. The one on bycatch reduction devices (BYRDs) is very useful for any market or direct-marketing fisher. All are found on their YouTube channel:
Go Fish
evaluation
Seven days, seven ways to celebrate farmers markets during National Farmers Market Week
Our national voice for farmers markets, Farmers Market Coalition(FMC) has launched their great Seven Days, Seven Ways campaign to celebrate the many ways markets benefit the farmers, shoppers and community. Take a few minutes to see the list of economic, social and human measurements FMC has used in their report (culled from markets own reports) and make a mental note to visit the innovative markets that FMC honored this year.
Cash=healthier?
Journal of Consumer Research © 2011 Journal of Consumer Research Inc.
Analysis of actual shopping behavior of 1,000 households over a period of 6 months revealed that shopping baskets have a larger proportion of food items rated as impulsive and unhealthy when shoppers use credit or debit cards to pay for the purchases (study 1).
JSTOR
Report from Center for Rural Affairs on USDA impact on mid-size farms
An excellent report to view return on investment (ROI as it is known in the philanthropy and corporate world) for USDA and to see where the support has gone.
With this (2006) study, we seek to better understand how key USDA grant and research programs are serving beginning and small and mid-size farms and ranches, and what steps might be taken to improve these programs or develop new solutions to enhance farm profitability and rural community success.
The Impact and Benefits of USDA Research and Grant Programs to Enhance
Mid-Size Farm Profitability and Rural Community Success Download Report
Published on Center for Rural Affairs (http://www.cfra.org)
Vermont Enhancing Farmers Markets with Evaluation Tools
What: Enhancing Farmers’ Markets with Evaluation Tools
When: Monday June 20. 11 am – 2 pm
Where: Vermont Agency of Agriculture Conference Room, 116 State Street, Montpelier, VT
Note: We will provide coffee, tea, and light refreshments
Led by Market Trainer/Researcher Darlene Wolnik, sponsored by NOFA-VT
Philanthropists talk about measurement
As many in the farmers market have figured out, funders come with expectations attached to the check. It is important to remember that when markets ask for financial support, they need to return a completed project and some learning that forwards the funders goals. So it’s important to talk now about HOW, WHAT, WHY we measure our work, so that those measurements make sense for our mission and our part of the movement.
This quote is from a philanthropy newsletter:
Wouldn’t it be fun – fun being a big incentive these days — to extend the Consumers Union model into the philanthropic worlds of charity, development, and justice? Wearing our consumer hats, we could impartially and rigorously “test” our neighborhood soup kitchen, for example, and compare them with others. We could do the same with our nearby job training and employment service. And our state coalition for (or against) our favorite cause.
Instead of Consumers Union, we could have a Clients Union, or a Beneficiaries Union. What about a Members Union? Me, I’d like to be part of a Stakeholders Union.
More data on social capital
As many of you know, the organization that I have been associated for the last 9 years, marketumbrella.org has been doing some very interesting data collection and measurement on markets in this area. Using trust as a proxy, NEED (Neighborhood Exchange Evaluation Device) has been measuring the quantity and quality of transactions and hopes to get an online tool (like the free SEED tool) up very soon.
When we started this project almost 4 years ago, only a handful of stakeholders understood why we were interested in this. Now of course, interest in bridging and bonding has grown exponentially, as has the interest in markets ability to manage that effort.
This article is another in a long line of studies of social cohesion, but is a good primer for anyone in your world who needs to understand how this can be seen as healthy behavior.
In a now-classic study of 6,928 adults living in Alameda County, Calif., conducted by Harvard researcher Lisa Berkman, PhD, and University of California, Berkeley, researcher S. Leonard Syme, PhD., people with few social ties were two to three times more likely to die of all causes than people with wider and closer relationships.
St. Paul food assessment report
The Neighborhood Food Project Assessing food security and access in Saint Paul, MN
The Neighborhood Food Project is a grassroots effort to begin to address food security and access issues in four communities in Saint Paul, MN (Dayton’s Bluff, Payne-Phalen, Thomas-Dale/Frogtown, and Summit University) through a community food assessment project. The project was initiated and coordinated by a partnership of four organizations (The Minnesota Project, Community Design Center of Minnesota, Minnesota Food Association, and Afro Eco) that are committed to neighborhood revitalization, sustainable food production, and equitable food distribution. The assessment project was conducted from November 2009 – November 2010. A total of 478 residents completed surveys in English, Spanish, or Hmong and 12 focus groups, held in English, Spanish, Hmong, and Somali, engaged more than 100 residents across the targeted Saint Paul neighborhoods. This work was supported by a Planning Grant from the United States Department of Agriculture (USDA) Community Food Project Program. Support was also provided by Saint-Paul Ramsey County Public Health and by Metropolitan State University’s Center for Community-Based Learning..
ba·zaar also ba·zar (b-zär) n.
1. A market consisting of a street lined with shops and stalls, especially one in the Middle East.
2. A shop or a part of a store in which miscellaneous articles are sold.
3. A fair or sale at which miscellaneous articles are sold, often for charitable purposes.
[Italian bazarro and Urdu bzr, both from Persian; see wes-3 in Indo-European roots.]
We explored the idea of naming our Festivus market a bazaar back in 2002 as we were designing its structure. We had planned on inviting churches, immigrant organizations and entrepreneurs with ties to their home culture to sell during the holiday months. Instead we focused on the artists who were doing more New Orleans cultural gifts and recycled material products along with fair trade items. After five years of Festivus, we decided as an organization that we had concluded that pilot. There is a Greenpaper on our website over at marketumbrella.org (under the marketshare tab) if you want to read about what we learned from Festivus. I do know we felt honored to work with the artisans that do so much to create a vibrant culture along with our farmers and fishers.
As we continue to create a typology for markets in our evaluation suite of tools (SEED and Market Portrait now, NEED and FEED soon), I am back to thinking about where a bazaar fits in the public market arena. Seems the words miscellaneous and/or cultural displays are key to its description…Love to hear from any of you if you have used it to describe your market and why.
Another study on happiness
Way back in 2006 when the Ford Foundation asked how we were planning on measuring social capital in markets, we answered “happiness.” That’s right, we thought about measuring happiness, and the many ways that people felt when they came to buy, sell or just sit at a market.
Unfortunately, they thought maybe we should find another proxy and so we did (trust). But we never forgot our first love and often longingly think of what could have been.
Just read ANOTHER study on it and now this from Bhutan:
In an interview with Yes! Bhutanese Prime Minister Jigmi Y. Thinley attempts to explain how his country is pursuing the goal of happiness for all:
First, we are promoting sustainable and equitable socioeconomic development which can be measured to a larger extent through conventional metrics.
Second is the conservation of a fragile ecology, [using] indicators of achievement, [such] as the way the green [vegetation] cover in my country has expanded over the last 25 years from below 60 to over 72 percent….
The third strategy is promotion of culture, which includes preservation of the various aspects of our culture that continue to be relevant and supportive of Bhutan’s purpose as a human civilization….
Then there is the fourth strategy—good governance [in the form of democracy]—on which the other three strategies or indicators depend.
And then there are the critics who say the very pursuit of happiness is shallow and contributes to much of the suffering in the world. Guest references books like Bright Sided by Barbara Ehrenreich and Empire of Illusion by Chris Hedges, summing up their ideas—maybe over simplistically—as, “Do you think gaping economic inequalities, unjust wars, and ferocious un/underemployment are problems? Don’t worry, be happy.”
So, are there ways to pursue happiness, both as an individual and as a nation? Guest says it may “come back to a formulation that Freud famously (and perhaps apocryphally) proposed a century ago: love and work.” That is, healthy relationships and meaningful work seem to be important factors in measuring happiness
Read more: http://www.utne.com/Spirituality/Bhutan-Gross-National-Happiness-Being-Happy.aspx#ixzz1Cce6jRV9happiness index
Price Comparisons
I like the myriad of ways that I see markets doing and advertising price comparison studies. Just saw a very in-depth one that NOFA-VT did, and I like this blogger’s attitude and take on it. So that brings up a very good idea: if you see a good food blog in your community, contact them and ask them to communicate news about your market to new people interested in technology and food.
In any case, every market should do price comparisons, even if its for internal use only.
Northeast Organic Farming Association of Vermont
I really like the way they post the data they collect:
NOFAVT
Simple, clear and accessible. I think if more markets thought of evaluation as a daily exercise we might not get so freaked out by grant reports or annual meetings. For example, one of the simple ways that our Executive Director does it is to ask the market staff (as they watch people coming and going) “Who’s not here?”
That could mean today or at all or right then, but whatever it translates to, it starts the part of the brain that scans and analyzes so that it is on alert during market times. Then to decide on whom to focus the communication to get them there….