A well done piece by a former farmers market manager and constant supporter of farms about the evolution of markets and healthy food alternatives.
farmers markets
Credit Card Payments Market Competition
Here is a link to an excerpt on the politics of credit card systems. It illuminates how startups companies wanting to provide services face difficulties, including this:
Two pieces in the chain are particularly vulnerable to disruption: the makers of the actual hardware — basically card readers and registers — that are used to physically accept card payments at stores, and the hundreds of vendors known as merchant service providers, or MSPs, which set businesses up to accept credit cards.
The entire article (unfortunately you must pay to get it) speaks to some of the issues we are facing with MobileMarket et al in expanding technology to lower capacity markets and farmers. It also shows the need for the food movement to embed knowledge on card and currency issues so that we stay ahead or at least on the curve of changes, rather than being pawns of the very small set of multi-national players in technology and card processing. If, like me, you accessed the entire article (or others like it) and want to have a conversation, I’m interested in talking about these issues in more depth. Feel free to contact me…
Credit Card Payments Market Competition 2 – Business Insider.
an excerpt from another article on the subject raises many of the same questions:
“…with the global roll-out of mobile payment services comes uncertainty for both banks and consumers, and this is evident in the lack of standardization in mobile payments technology. Financial institutions are facing a major dilemma. When planning mobile payment services, they need to select one of the available technologies in the hope that it will become the dominant standard, or they risk being left behind.”
On-Farm Slaughter May Be Legal, But It’s Complicated
H-515, the Agency of Agriculture, Food and Markets housekeeping bill, made it legal for farmers to facilitate on-farm slaughter, but not conduct it themselves. The limitations – and wording – of the rule are causing some frustration and confusion.
On-Farm Slaughter May Be Legal, But It's Complicated | Vermont Public Radio.
Audio of Moscow (Idaho) public meeting about farmers market rules
A fascinating view of the internal life of a market community.
The FM rule discussion starts on the audio at 15:00 minutes into the recording:
Definition of local (100-mile limit discussion)
Definition of market vendor
Mission statement discussion
Competition discussion
Too many rules?
Radio Free Moscow is a nonprofit organization dedicated to the progressive values of peace, justice, democracy, human rights, multiculturalism, environmentalism, and freedom of expression.
Radio Free Moscow operates KRFP, a listener-supported community radio station serving Moscow, Idaho and surrounding areas. KRFP reflects Radio Free Moscow’s values by broadcasting news and opinions, civic affairs, diverse music and multi-cultural programming seldom heard from mainstream media outlets. KRFP strives to develop and disseminate programming that fosters our community’s ethical, social, and intellectual awareness while advocating education, the arts, and cultural diversity. KRFP nurtures our community’s capacity to think independently, skillfully, and critically.
Regional food sez Real Pickles
Sustainability is the balance of the positive and negative environmental, social and economic demands in any sector and across sectors. In the food work we do, regional systems have a better chance to address them together and yet we spend little time defining those demands. In that framework, local food systems by themselves can grow overly ‘muscular” and crowd out others nearby or focus on demand more than supply (or vice versa) or spend too much energy fighting to build systems for every process that could be shared instead.
In that important work, this blogger wrote a very good piece about the regional and sustainable approach to food that is worthwhile to share:
Those of us in rural areas – rich in agricultural resources – thus have an inescapable responsibility. As we do the necessary work of helping to overhaul the food system, we must consider what part we can play in feeding the populations of places like Boston, New York, and Philadelphia. While it is surely tempting (and so much simpler) to focus inwardly and exclusively on how to feed merely ourselves, that is not, in the end, the way to build a better food system. It is essential to be actively promoting and supporting our local farm economies – and, at the same, we need to thinking more broadly.
Resiliency
There’s another strong reason why we need to think regionally as well as locally, one that undermines the notion that it would even be possible for any one town or small state to securely depend on its own agricultural resources. It has to do with things like weather and pests – those unavoidable factors that make farming inevitably risky and unpredictable. Factors which also threaten to make farming even more unpredictable as a result of climate change.
Chardbodies
from a recent Parks and Recreation, a comedy show set in small town Indiana. I happened to catch it when it aired (do we still say that-aired?) and enjoyed every small joke in it. Someone that writes for this show has to have a family member that runs a market.
Knight Foundation supports research for farmers markets
As a member of Farmers Market Coalition’s research team, I for one am very excited to receive this support from the Knight Foundation and their Prototype Fund. This pilot will allow FMC to listen to markets’ needs and ultimately fashion dynamic solutions to upload simple data (customer counts, number of new products offered, staff time dedicated to outreach for at-risk populations) to then see that data in an appealing info-graphic style for use with market partners as well as to see it aggregated on a national map with other markets data.
Please let me know if you have ideas or experience in data work in your market that may lend itself to iterations of this prototype and please look forward to more information throughout the year on this Farmers Market Metrics work happening at FMC.
2014 resolution: Let’s work seriously on erasing the divide
As we move into another year of organizing around regional food and public health in the US, we are facing opposition that has become stronger and more agile at pointing out our weaknesses and adding barriers to those that we already have to erase. That opposition can be found in our towns, at the state legislature, in Congress and even among our fellow citizens who haven’t seen the benefits of healthy local food for themselves yet.
That opposition uses arguments of affordability without measuring that fairly against seasonality or production costs, adds up the energy to get food to local markets while ignoring the huge benefits of farming small plots sustainably, shrugs its shoulders at stories of small victories, pointing past them to large stores taking up space next to off ramps and asks isn’t bigger better for everyone?
Why the opposition to local producers offering their goods to their neighbors, their schools and stores? What would happen to the society as a whole if our projects were allowed to exist and to flourish alongside of the larger industrial system?
I would suggest that very little would change, at least at first. Later on-if we continue to grow our work-it may be another matter and this fear of later is at the core of the opposition. That fear has to do with the day that democratic systems become the norm and necessary information is in the hands of eaters, farmers and organizers. And so we need to address and keep on addressing the divide that keeps that from happening.
The truth that we all know is that there is already two systems-one for the top percent and another for the rest. Writer George Packer gave his framework for this very argument in an eloquent essay written in 2011 called “The Broken Contract.” Packer argues that the divide in America began to take hold in 1978 with the passage of new laws that allowed organized money to influence elected officials in ways not seen before.
Packer points out that the access to Congress meant that labor and owners were not sitting down and working together any longer. That large corporations stopped caring about being good citizens and of supporting the social institutions and turned their entire attention to buying access in Congress and growing their profits and systems beyond any normal levels.
“The surface of life has greatly improved, at least for educated, reasonably comfortable people—say, the top 20 percent, socioeconomically. Yet the deeper structures, the institutions that underpin a healthy democratic society, have fallen into a state of decadence. We have all the information in the universe at our fingertips, while our most basic problems go unsolved year after year: climate change, income inequality, wage stagnation, national debt, immigration, falling educational achievement, deteriorating infrastructure, declining news standards. All around, we see dazzling technological change, but no progress…
…We can upgrade our iPhones, but we can’t fix our roads and bridges. We invented broadband, but we can’t extend it to 35 percent of the public. We can get 300 television channels on the iPad, but in the past decade 20 newspapers closed down all their foreign bureaus. We have touch-screen voting machines, but last year just 40 percent of registered voters turned out, and our political system is more polarized, more choked with its own bile, than at any time since the Civil War.
…when did this start to happen? Any time frame has an element of arbitrariness, and also contains the beginning of a theory. Mine goes back to that shabby, forgettable year of 1978. It is surprising to say that in or around 1978, American life changed—and changed dramatically. It was, like this moment, a time of widespread pessimism—high inflation, high unemployment, high gas prices. And the country reacted to its sense of decline by moving away from the social arrangement that had been in place since the 1930s and 1940s.
What was that arrangement? It is sometimes called “the mixed economy”; the term I prefer is “middle-class democracy.” It was an unwritten social contract among labor, business, and government— between the elites and the masses. It guaranteed that the benefits of the economic growth following World War II were distributed more widely, and with more shared prosperity, than at any time in human history……The persistence of this trend toward greater inequality over the past 30 years suggests a kind of feedback loop that cannot be broken by the usual political means. The more wealth accumulates in a few hands at the top, the more influence and favor the well-connected rich acquire, which makes it easier for them and their political allies to cast off restraint without paying a social price. That, in turn, frees them up to amass more money, until cause and effect become impossible to distinguish. Nothing seems to slow this process down—not wars, not technology, not a recession, not a historic election.
The economic divide and the lack of information about it hurts our movement since many still see us as either too small or too elitist and so delays our work getting to more people that need it. I urge everyone to find a copy of this entire essay and share it and discuss it widely.
Market Benefit and Incentives PPT-Vermont 2013 – Helping Public Markets Grow
Since I’m back in Vermont for the 2014 Direct Marketing Conference, I decided to upload the Power Point from the 2013 Wholesome Wave convening that Erin Buckwalter of NOFA-VT and I gave about the 2013 Vermont Market Currency Report. I’ll add notes for each slide sometime in the next month or two but the data will still be helpful to many.
Market Benefit and Incentives PPT-Vermont 2013 – Helping Public Markets Grow.
Growing for Market
The link to the excellent Growing For Markets site. In the January 2014 issue, I have an article where I share the latest news on SNAP at farmers markets. GFM is a great magazine for news and tips for market farmers and organizers. You can subscribe at different levels for print or online (which can include their excellent archives) or you can simply purchase a single issue.
How the Bitcoin protocol actually works and what that means for us
Complementary currencies fascinate me and recently, the crypto currency bitcoin especially. Its an example of a decentralized example designed to reduce inflation (although maybe not deflation) and the need to have a central authority. I agree with many that the bitcoin seems unlikely to be a replacement for fiat currency (government-decreed legal currency) and I also agree with the concern over the ultimate role of this currency that has a limit to how much can be “mined.” Still, important to remember that gold has very close to the same values and limits and has flourished as a protection against only using a national currency.
The reason why this should be so important to food system organizers-especially to direct marketing outlets-is that many of these outlets are operating what is essentially a debiting system with tokens, yet doing it without the robust and transparent nature of a currency system, or without a fair and openly discussed exchange rate that asks everyone possible to share the costs. In other words, we have built systems that allow people to begin to depend on the market to supply a debiting system so as not to have to stop and get cash before coming to market, or from vendors from having their own machine and costs, yet are not extending the reach of that system to find ways to pay and find support for it. What seems to be the goal for most involved is to dream of the day that we can hand these systems off to the farmers to run themselves. I would say that for many reasons this is unlikely in any near future as these systems will remain unwieldy to manage.
Those reasons for the delay or impossibility of the vendor hand off happening include (but are not limited to):
-the lack of easy-to-manage back office systems
-the wide variations of card fees and systems needed to swipe cards
-the costs for each vendor to purchase and maintain these systems. Add to that the very nature of pop up markets without access to good wifi or mobile phone signals, the low number of transactions per vendor and complication of a high number of customer transactions on any one day with many small businesses that will confuse and alert card processors.
To me, what comes first is solving these problems and extending this system’s reach to savings and loans pilots. What about allowing restaurants that source locally to accept the tokens during slow months? Or working with banks to help provide some accounting or backing? What about establishing micro loans to encourage more people to use this as a sticky currency working through a local food system? The Berkshares system in Great Barrington area is an uniquely designed currency that is experimenting with these ideas and more and has added hundreds of outlets at which their currency can be used; it is surely one that should be studied closely by our field, if nothing else.
There are examples of different token pilots at markets, such as MarketUmbrella’s Crescent Fund and Massachusetts’ pilot of electronic wallet (an example here of an electronic wallet) but these pilots are still so limited and information is not widely available. I would love to see some deep analysis of the impact of these systems and some prototyping of entire systems, especially with the emergence of these popular electronic currency such as bitcoins and vibrant complementary currencies such as the Berkshares.

