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Market Eras, Part 1

I’m excited to finally be able to spend the time on writing the history of the modern era of farmers markets. Thanks to all who have filled out the survey form already, but if you haven’t yet, here it is again:

https://forms.gle/4c4Hp1zgQnLqoGDJ8

The purpose of this will likely be a series of articles for market leaders, policy leaders, and researchers to better understand the importance of the farmers market in the local food movement, with its flexibility in fulfilling market day and also system level impacts while remaining the public, informal face of the entire movement. There are many external challenges ahead, and my hope is this research will offer strategies for offering support to market organizations and to center farmers, foragers, ranchers, and harvesters who are the stewards of land and water and community leaders in every sense.

If the articles turn into a book, it will also be for those general readers who are interested in community and current history, who can learn how to support their local markets more fully .

A few books from my collection. Some of you may note that only one is really what we would define as a farmers market. Even though many of the books in the above pic do not focus on the modern farmers market, I’m sure we’d all agree that knowing what we had previously is vital to understanding the recent past and the present too.

Shout out to The Dane County Farmers Market book seen above which is a treasure trove of the type of primary data that is sooo helpful. Not only does it detail the entire history of what is one of the first of our kind (opening September 30, 1972) designed as a community-led, transparently governed, open-air farmers market, but I also love that the book arranges that history in chapters by its eras of market manager! (Of course I love that because as an FMC staffer, I follow the strategic plan which prioritizes our work in directly supporting market operators.) Kudos to authors Mary and Quentin Carpenter, with equal credit to Mary’s term as market manager.

So how many of you have published histories of your market? Feel free to leave links in the comments…

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3 Comments

  1. Pingback: Market Eras, part 2 | Helping Farmers Markets Grow

  2. landisr's avatar

    Do I need to answer once for an association or three times since the markets in my association all have different founding years? Other answers may differ, but I bailed to ask before continuing.

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    posted 01/03/2024 at 12:17 am by landisr Reply
    • DW's avatar

      We want to know for each site, but I’d just choose the first. If you founded different sites in very different eras, with very different intentions for those sites (for a example: maybe the second site was a weekday food access focused market with the local library as a founding partner with fewer vendors all of whom can take SNAP for their goods and also participate in the coupon programs) , whereas the first was a market in a completely undeveloped part of town, is held on Saturday am and there were no other farmers markets in the area when you founded it) feel free to list them both. The idea is to gather examples of each era and to uncover other qualifiers of this modern market era. And thank you- I look forward to your answers as I know they will have a lot of helpful detail about an era that has fewer of the founders still involved.

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      posted 01/12/2024 at 10:07 am by DW in reply to landisr Reply

Leave a reply to DW Cancel reply

01/02/2024
DW
books, case studies/research, civic engagement, climate change, diversity/racial justice, ecological capital, ecological capital, economic development issues, farmers markets, FMC. farmers markets, food history, Main Street, market vendors, national food system work, Organic movement, public health, public markets, retail anthropology/science of shopping, seafood, social capital, social determinants, Typology of markets, University/college initiatives, Where's Dar now?, Worker-owned, zoning for food
eras of farmers markets, farmers, farmers markets, FMC

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Helping Public Markets Grow 2011-2021

Independent Researcher and Analyst list of contracts (In November 2019 began full-time role as FMC’s Program Director)

•AMS TA project: Mentor for national technical assistance project for current FMLFPP grantees led by the Northeast Regional Center for Rural Development at Penn State University.
•Brooklyn NYC: Assisted BDPHO with developing farmers market technical assistance programs.
•Report on BDPHO’s 5-year market capacity project.
•Farmers Market Coalition Senior Research Associate for Farmers Market Metrics project creation (2015-)

• Farmers Market Coalition’s Senior Advisor, focusing on technical assistance for markets and networks (2015-)
•Illinois: Worked with ILFMA on evaluation plan for integration and upgrade of statewide fms and DTC information on integrated platforms.
•Louisiana: Assisted students at Southeastern University in Hammond with food system research and farmers market strategy.
•Louisiana: Assisted ReFresh Market and Garden with evaluation plan (2017)
•Louisiana: Working with Ruston Farmers Market on outreach strategy for new location

• Helping to craft resources and training for 2019 Fresh Central Certified Institute for Central Louisiana markets and producers with CLEDA.

•Louisiana: Organized first statewide farmers market conference for LSU Ag Center archives found at: lafarmersmarkets dot blogspot dot com

•Maine: Researched farmers market job descriptions found at www.helpingpublicmarketsgrow.com

• Mississippi: Providing research and analysis for City of Hernando MS 3-year project to grow flagship market

•Mississippi: Assisted Gulf Coast markets with FMPP project on analyzing access to markets for Gulfport resident and farmers. 2014 Local Food Awareness Report for Gulfport MS, found at www.helpingpublicmarketsgrow.com

•Vermont: Providing analysis and resource development for NOFA-VT’s annual data on farmers markets.

•Supporting markets creating their Legacy Binders
•Vermont: Researched and wrote report on SNAP, FMNP technology and policy answers for VT farmers markets in collaboration with NOFA-VT and VAAFM, 2013 Vermont Market Currency Feasibility Report found at www.helpingpublicmarketsgrow.com
•Vermont: Working with Vermont Law School on legal resources for farmers and market organizations.

•Vermont: Assisting with 3 year project to build capacity for direct marketing farmers and outlets through DIY data collection and use.

Wallace Center: Moderator of FSLN, advisory to the 2020 NGFN Conference to be held in New Orleans in March of 2020

•Why Hunger: Created online toolkit for grassroots communities.

Feel free to contact me at my name at gmail dot com if I might be able to help your market or business.
Thanks
Dar Wolnik

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