St. Joseph’s Day Festivities

Like most Americans, New Orleanians too celebrate St. Patrick’s Day, although here in New Orleans we also celebrate St. Joseph’s Day. There already was a parade through the Quarter in St. Joseph’s honor and March 19 (St. Joseph’s actual feast day) will be quite the day for viewing of the altars throughout the city.
The tradition, which is Sicilian in origin but carried on locally by Italian-Americans and people of all nationalities and faiths, includes baking cookies and cakes and preparing foods for the altar. According to a legend, a drought and famine during the Middle Ages caused much suffering in Sicily. People prayed to St. Joseph, the husband of Mary, and promised to thank him with food altars on his feast day, March 19, and give away the food to all. Supposedly on midnight of March 19, it started to rain and broke the Sicilian drought. Many now create altars to thank St. Joseph for their personal prayers as well.

Over the years, the Crescent City Farmers Market has done many altars, with local media legend and Slow Food Chapter founder Poppy Tooker leading the design and collection of the goods. At least 3 altars have been created to be viewed on market day and one even included 19th century prayer benches borrowed from the Ursuline nuns who are the founding order of the city and have been here since the 1720s tending to their duties which includes their venerable girls school, the oldest operating Catholic school in the US.

The altars are found in churches, businesses and homes throughout the city and when you leave after viewing, you will receive a fava bean. The fava bean will bring you luck throughout the year. Part of the tradition requires that no money be spent on the altar, so its creators must beg for all items. Once the day is over, the altar is broken down and its content donated to the poor.
St. Joseph’s Day has another connection to food: it is also traditionally considered to be the last day to plant summer tomatoes for this region.

List of local St. Joseph altars | wwltv.com New Orleans.

North American Urban Agricultural Survey

We are very excited to invite you to participate in a Portland State University survey of organizations and businesses across the US and Canada involved in urban agriculture projects.

Urban agriculture is growing rapidly throughout North America, and we are interested to learn about the experiences of the organizations involved, as well as any obstacles they face. Municipalities have begun to craft new policies and regulations related to urban agriculture, and we hope that the information obtained from this study will help guide city planners and policymakers as they develop policies and programs that effectively meet the needs of practitioners.

This survey is intended for organizations and businesses, big or small, formal or informal, that are engaged in urban agriculture on any scale. The survey should take about 20 minutes to complete. Feel free to email us (urbanagsurvey@pdx.edu) or call Nathan McClintock at 503-725-4064 if you have any questions about the study.

We appreciate your time and interest. We’d also be grateful if you could forward this widely to your urban agriculture networks throughout the US and Canada – we know that there are many exciting urban agriculture initiatives that do not have a web presence, and we would like to hear from all the organizations that are doing this great work. Apologies in advance for cross-postings.

Follow this link to the Survey:
http://survey.qualtrics.com/WRQualtricsSurveyEngine/?SID=SV_9TOXJEPPQKIUSqx&_=1

Ken Meter talks about food systems

20130307-105319.jpg

Great points from Meter at the Illinois Farmers Market Association Thursday:

Community food systems build health, wealth, connection and capacity

Local food may be the best path toward economic recovery in U.S.

If we can’t grow an economy around food, how do we expect to grow it around windmills or technology?

Counting food miles matter less than banding business together to work for a social value.

Farmers often create systems that are often more efficient by reducing energy costs and using “waste” products to do value-added. Snowville Creamery in Pomeroy Ohio sells their skim to Jeni’s Splendid Ice Cream for a high quality ice cream product. Both businesses are innovating waste reduction and distribution systems that shorten the chain.

Community food systems don’t just measure the multiplier-they build the multiplier.

Southern Illinois farmers (Meter’s study) show that from 1969 to 2010 commodity farmers sold 1.1 billion worth of products and spent 1.1 billion in production costs during the same time.

1.8 billion amount of food bought in Southern Illinois region; 1.7 billion of it was produced outside of the region.

If every person in that region bought 5.00 of local food directly from local farms each week, farms would earn 191 million of new farm income (why not have a 5.00 campaign at farmers markets?)

The promise of permanent markets abroad in the 1970s drove farmers into the “Get big or get out” mindset and into more debt. Those permanent markets disappeared within the generation.

The link between the oil crisis of 1973 can most likely be directly linked to the obesity crisis: the oil crisis in the U.S. led to the rise of the corn economy which added high fructose corn syrup to production.

Viroqua, Wisconsin is a model of an economic development recovery after their national company that had supplied 85 jobs left town. The city government convinced the owner to sell their building for a small amount (explaining to the company that the investment that the county had made for 30 years maybe should be repaid before leaving).
Viroqua used 100,000 square foot building to start to build an entire local food system and expect to replace those 85 jobs within the next 2 years.

Products increasing at farmers markets

The Monica family, who have been Crescent City Farmers Market vendors for more than a dozen years, continue to add new products derived from the markets products already grown and offered.
Their evolution as savvy and leading market vendors has been remarkable and a pleasure to watch.

Arugula flowers

Arugula flowers

Review of “Black, White and Green: Farmers Markets, Race and the Green Economy”

Black, White, and Green: Farmers Markets, Race, and the Green EconomyBlack, White, and Green: Farmers Markets, Race, and the Green Economy by Alison Hope Alkon
My rating: 3 of 5 stars

Very well done snapshot of a piece of the Northern California local food system, especially its history. As much as I thought I knew, I learned some more about how it began from this book. I appreciated that this book was centered around these two farmers markets and their environmental and social justice leanings, which is a great lens to view multiple types of organizing, intentions and sets of outcomes.
I especially like the time she takes to link the work in each market to their larger community goals AND to the economic goals of the green economy.

here are some wonderful passages on the tensions and values of this emerging alternative system:

“One becomes an environmentalist, for example, through the consumption of green products such as organic food rather than the traditional means of voting, lobbying or attending protests. While this strategy allows supporters to inscribe their social movement goals into their everyday life practices. it also creates individuals who infuse the logic of the market into both their ordinary behavior and their desires for social change (Larner and Craig 1999)”

“The promise of the green economy is that the market can be made to value, and therefore to protect, humans and the environment.”

“In these markets, actors choose from among competing narratives to envision and emphasize the spaces where buying and selling green products leads to environmental protection and social justice.”

“Furthermore, proponents of the social change potential of the green economy attempt to redefine capitalism not as an exploitative system that must be overcome or restricted in order to protect people and the environment but as a tool to create a more just and sustainable world.”

“…Working towards these goals (environmental sustainability and social justice) becomes possible, in part, because participants in each farmers markets define environment and justice in ways that render them compatible with one another.”

“The compatibility between sustainability and justice achieved at these farmers markets is not inherent. Farmers market managers, as well as some vendors and regular customers, actively work to conceptualize strategies that speak to both goals.”
>As a community food system organizer, I believe this book is a necessary whistle stop on anyone’s travels to successful organizing around food.
Take the time to read this thoughtful book and then pass it along to your friends and comrades.

View all my reviews

Review of “The Town That Food Saved”

The Town That Food Saved: How One Community Found Vitality in Local FoodThe Town That Food Saved: How One Community Found Vitality in Local Food by Ben Hewitt
My rating: 4 of 5 stars

While in Burlington, VT for a series of meetings and the NOFA-VT Winter Conference, I stopped at the Crow Bookstore to see what I could pick up for background on Vermont’s agricultural movement to understand its emergence as a “direct marketing” flag bearer for the alternative food community.

The book is focused on Hardwick, Vermont a small town (3200 pop.) 30 miles from the capitol of Montpelier and an hour or so from Burlington.
Hewitt starts slowly with the idea of exploring Hardwick’s reputation as a “National Alternative Agricultural Star”, which he acknowledges has been made so by outside media, including Hewitt himself and The New York Times among others.
The book profiles a few of the Hardwick’s ag economy’s “leading citizens” including Tom Stearns of High Mowing Seeds, Pete Johnson of Pete’s Greens (at the time, the state’s largest CSA, along with mucho wholesale and farmers market sales), Andrew Meyer of Vermont Soy Company, and assorted others like Jasper Hills Farms, Tom Gilbert of Highfields Center For Composting, North Hardwick Dairy, Claire’s Restaurant, Buffalo Mountain Coop, Center For an Agricultural Economy, and a few individual farmers and neighbors who take the time to give their opinion on the state of things in Vermont. He lets those interviewed tell him the pros and cons of what they and their neighbors are creating. He finds a couple of schools of thought although all sides seem to agree that this is a revolution of one type or another. Some offer their analysis of the Hardwick story from the point of view of a small, committed group building new components for achieving wealth and knowledge to share while the others believe they show it through their independent but community-connected lifestyle that doesn’t want to “win” over the other guys and exists as the opposite of what American capitalism has weakly offered most places.

This book was helpful to me. I spend my life thinking about alternative food systems and most of that time working among the disciples of it rather than those not yet sure that it serves them. To his credit, that Hewitt includes a few voices critical of this system like Steve Gorelick and Suzanna Jones in Walden is incredibly useful and incredibly rare in books of this kind. Their argument is one that I hear less often but one that I actually agree with: the new system cannot be built on the industrial model: either from its economics, its scale or its terminology. Suzanna points out her loathing of terms like entrepreneurs and food security and gave me the first laugh of the book: “People are always doing stupid things in the name of groovy ag movements.”

Hewitt makes the fair point that much of what is being touted as local food is actually being exported or simply out of the reach for the cash-restricted Hardwick citizen. Those participating will agree but make the point that they are preparing the way for the next wave of farmers and entrepreneurs and boldly testing systems and new relationships.
He also considers the hard work and commitment that these new ag leaders are putting into building their projects. All of them are thinking about how to spread their worth and influence while showcasing their (often dazzling) project success to investors and policymakers.
I found Tom Gilbert to be a particularly effective champion for both sides of the argument, probably in part because he seems to see the holes that yet exist in it.
“We have not created a new system in Hardwick; we’re just rebuilding and utilizing the infrastructure that was already here. I think we let the media get ahead of us. People read all of this amazing stuff was happening and it put everyone’s expectations on steroids…This is a building process, and we’re not ready to put the roof on, because we haven’t put the walls up yet.”
Hewitt also includes one of the most elegant, simple descriptions of local systems that I have seen in recent years in the book. It’s on Page 172 and I could write it out (because I copied it!) but I think everyone should read it within context of the arguments made.
The question of how to measure these systems is also touched upon and since that questions is so near and dear to my own heart, I wish more time had been spent discussing that with the members of the community.
Near the end, Hewitt attempts to unravel the issue of scale, which also proves that he has done his homework because it seems to me to be the Kryptonite of alternative food systems. A comment from Tom Stearns near the end shows the complicated relationship that this community has with the issue: “There is the assumption that big is bad, but maybe it’s just that big is only bad when doing bad things.”
I can only imagine what Suzanna Jones thought about THAT statement.

The Town That Food Saved as the title seems to me to be one of the only under thought-out ideas in this book. Hardwick seems saved by its size, its wealth of shared intellectual capital (sorry Suzanna!) and by being in a state that offers a safety net to all and yet seems to try to leave its citizens alone.
As for food systems, Hewitt hits on the reason why alternative food systems are growing so quickly in Vermont when he talks about the editorial that the Hardwick Gazette printed, linking food system skills to participation in democratic systems, and he himself does it on the aforementioned page 172: the idea of being responsible for your own and your neighbors’ (read community in 21st century speak) quality of life has never gone out of fashion in Vermont.
To finish that argument, my go-to guy in this story (Tom Gilbert) said it very well: ‘One of my missions is to equip people with the tools for community health and sovereignty. I‘m most interested in how whole systems can be used to combat other forms of oppression.”
Amen brother. And pass the local cider.

View all my reviews

Governance case study

In 2012, I did an introductory set of case studies on market structure to begin to get some good information to markets that are struggling with their founding or expansion.
The case studies that I did were of markets that had offered to share their background and systems with me that covered some regularly used types of governance.
However, I would like to stress that often when markets ask for help with their governance, what they really need is help designing appropriate management systems. In other words, if the market community has the ability to understand and even help decide on rules and decisions and manages its organizational risks well, then I often have to conclude that the governance is fine (although sometimes the pool of available advisors to serve is too small or maybe the work is as not clearly defined as it needs to be). What is more often in flux is the design of the management job and a market’s planning for project design.
It is clear that consultants need to have more options for management to match the many types of markets that exist. On top of that, how a market decides on projects to undertake every year should be more comprehensive than a manager’s good idea and willingness of volunteers to help.
I expect to do some work on management systems and project design in 2013 and to be able to share new resources. Until then, take a look at the Market Governance Case Study Report:
HPMG-MG report

Back to Burlington

The late winter and spring are mad times for a farmers market consultant. The numbers of workshops and conferences has doubled or tripled in the last few years and every year since 2005 or so, I have been honored to be asked to present at 4 to 10 state or national convenings. I very much appreciate the opportunity to work with many market and market advocates at one time and to hear about new ideas and to meet some of those names I read from reports and posts on listserves.
In January, I spoke at NOFA-VT’s Direct Marketing Conference for the second year and I must say it’s a favorite of mine-a great mix of market organizers, farmers and agencies. Very focused and well attended. NOFA does an extremely professional job putting this on without showing the blood, sweat and maybe even tears, but knowing them its probably blood, sweat and laughs…
Part of why I went there was to conduct interviews with farmers and market operators to ensure their point of view is included within the state feasibility report that I am doing for NOFA and VAAFM (Vermont Agency of Agriculture, Food and Markets) on their EBT, WIC, FMNP systems and what steps it would take to build a comprehensive and universal system for their markets. (And no, I don’t ski or participate in winter sports so outdoor fun doesn’t factor in….)
Unfortunately, my schedule, vendors winter flu and other issues prevented me from getting enough interviews, so I decided to come back and to buttonhole some more folks at the other conference I have heard about from many Vermonters-NOFA’s Winter Conference. Workshops, TED talks, a multitude of different points of views from producers to “eaters” and a seed swap among many other things.
If you’re nearby and can make it, you might want to register and check it out for yourself. If you’re further away, you might want to download their brochure and put one on in your town.

A Load of Guac

As a citizen of the host city for Super Bowl 2013, I find the scale of this thing fascinating. In some ways, this event surpasses the festivities of Thanksgiving among some demographics. And of course, the two days are both about food and football and screaming (okay maybe that’s only some families)…

This article talks about the history of guacamole at Super Bowl festivities and how it is tied to the explosion of avocados grown and marketed in California starting in the 1980s according to the author:

In the 1980s, California saw a boom in avocado farm start-ups — a small-scale “green gold” rush, news outlets joked; easy avocado trees were the perfect crop for the gentleman farmer. More avocado farms meant a greater — and cheaper — avocado supply for the end user. This bounty, combined with the establishment of commissions to promote avocados and protect grower interests, triggered the classic feedback loop that mainstreams “exotic” food into American culture: The more visible and widely distributed a food becomes, the less strange it seems; the less strange it seems, the more widespread it becomes. You can see this cultural shift in a couple of banner years between the middle and end of the last century: A mid-summer bumper crop in 1960, two years before Jackie Kennedy served an avocado and crabmeat salad at a formal state dinner, cause the price per avocado to drop to 15 to 30 cents — roughly equivalent to $1.17 to $2.33 today, which we’d consider a bit high for a record low. In 1987, when Californians had been slicing avocado onto every burger and sandwich for about a decade, a similar surplus crop allowed New Yorkers to buy at 30 to 50 cents apiece (60 cents to $1 today).

So fascinating to think that for the next Super Bowl in New Orleans the state ag folks could start planning for a bumper crop of pecans and work to add roasted pecans, pecan pie to become the next tradition for Super Bowl Sunday.

The Smart Set: A Load of Guac – January 30, 2013.