As a member of Farmers Market Coalition’s research team, I for one am very excited to receive this support from the Knight Foundation and their Prototype Fund. This pilot will allow FMC to listen to markets’ needs and ultimately fashion dynamic solutions to upload simple data (customer counts, number of new products offered, staff time dedicated to outreach for at-risk populations) to then see that data in an appealing info-graphic style for use with market partners as well as to see it aggregated on a national map with other markets data.
Please let me know if you have ideas or experience in data work in your market that may lend itself to iterations of this prototype and please look forward to more information throughout the year on this Farmers Market Metrics work happening at FMC.
Class gap: Obesity declines in well-off kids, but climbs in the poor
In 2009 to 2010, 26 percent, or roughly 1 in 4 kids whose parents have at most a high school education, were obese, compared to 7 percent, or roughly 1 in 14, kids whose parents have at least a four-year college degree, according to Frederick. He cited data from the National Health and Nutrition Examination Surveys and the National Survey of Children’s Health.
2014 resolution: Let’s work seriously on erasing the divide
As we move into another year of organizing around regional food and public health in the US, we are facing opposition that has become stronger and more agile at pointing out our weaknesses and adding barriers to those that we already have to erase. That opposition can be found in our towns, at the state legislature, in Congress and even among our fellow citizens who haven’t seen the benefits of healthy local food for themselves yet.
That opposition uses arguments of affordability without measuring that fairly against seasonality or production costs, adds up the energy to get food to local markets while ignoring the huge benefits of farming small plots sustainably, shrugs its shoulders at stories of small victories, pointing past them to large stores taking up space next to off ramps and asks isn’t bigger better for everyone?
Why the opposition to local producers offering their goods to their neighbors, their schools and stores? What would happen to the society as a whole if our projects were allowed to exist and to flourish alongside of the larger industrial system?
I would suggest that very little would change, at least at first. Later on-if we continue to grow our work-it may be another matter and this fear of later is at the core of the opposition. That fear has to do with the day that democratic systems become the norm and necessary information is in the hands of eaters, farmers and organizers. And so we need to address and keep on addressing the divide that keeps that from happening.
The truth that we all know is that there is already two systems-one for the top percent and another for the rest. Writer George Packer gave his framework for this very argument in an eloquent essay written in 2011 called “The Broken Contract.” Packer argues that the divide in America began to take hold in 1978 with the passage of new laws that allowed organized money to influence elected officials in ways not seen before.
Packer points out that the access to Congress meant that labor and owners were not sitting down and working together any longer. That large corporations stopped caring about being good citizens and of supporting the social institutions and turned their entire attention to buying access in Congress and growing their profits and systems beyond any normal levels.
“The surface of life has greatly improved, at least for educated, reasonably comfortable people—say, the top 20 percent, socioeconomically. Yet the deeper structures, the institutions that underpin a healthy democratic society, have fallen into a state of decadence. We have all the information in the universe at our fingertips, while our most basic problems go unsolved year after year: climate change, income inequality, wage stagnation, national debt, immigration, falling educational achievement, deteriorating infrastructure, declining news standards. All around, we see dazzling technological change, but no progress…
…We can upgrade our iPhones, but we can’t fix our roads and bridges. We invented broadband, but we can’t extend it to 35 percent of the public. We can get 300 television channels on the iPad, but in the past decade 20 newspapers closed down all their foreign bureaus. We have touch-screen voting machines, but last year just 40 percent of registered voters turned out, and our political system is more polarized, more choked with its own bile, than at any time since the Civil War.
…when did this start to happen? Any time frame has an element of arbitrariness, and also contains the beginning of a theory. Mine goes back to that shabby, forgettable year of 1978. It is surprising to say that in or around 1978, American life changed—and changed dramatically. It was, like this moment, a time of widespread pessimism—high inflation, high unemployment, high gas prices. And the country reacted to its sense of decline by moving away from the social arrangement that had been in place since the 1930s and 1940s.
What was that arrangement? It is sometimes called “the mixed economy”; the term I prefer is “middle-class democracy.” It was an unwritten social contract among labor, business, and government— between the elites and the masses. It guaranteed that the benefits of the economic growth following World War II were distributed more widely, and with more shared prosperity, than at any time in human history……The persistence of this trend toward greater inequality over the past 30 years suggests a kind of feedback loop that cannot be broken by the usual political means. The more wealth accumulates in a few hands at the top, the more influence and favor the well-connected rich acquire, which makes it easier for them and their political allies to cast off restraint without paying a social price. That, in turn, frees them up to amass more money, until cause and effect become impossible to distinguish. Nothing seems to slow this process down—not wars, not technology, not a recession, not a historic election.
The economic divide and the lack of information about it hurts our movement since many still see us as either too small or too elitist and so delays our work getting to more people that need it. I urge everyone to find a copy of this entire essay and share it and discuss it widely.
How Did Toast Become the Latest Artisanal Food Craze? The Science of Society
A well-written piece on “third places” and comfort: yes, in the form of artisanal toast.
WHEN I TOLD FRIENDS back East about the craze for fancy toast that was sweeping across the Bay Area, they laughed and laughed. (How silly; how twee; how San Francisco.) But my bet is that artisanal toast is going national. I’ve already heard reports of sightings in the West Village.
If the spread of toast is a social contagion, then Carrelli was its perfect vector. Most of us dedicate the bulk of our attention to a handful of relationships: with a significant other, children, parents, a few close friends. Social scientists call these “strong ties.” But Carrelli can’t rely on such a small set of intimates. Strong ties have a history of failing her, of buckling under the weight of her illness. So she has adapted by forming as many relationships—as many weak ties—as she possibly can. And webs of weak ties are what allow ideas to spread.
In a city whose economy is increasingly built on digital social networks—but where simple eye contact is at a premium—Giulietta Carrelli’s latticework of small connections is old-fashioned and analog. It is built not for self-presentation, but for self-preservation. And the spread of toast is only one of the things that has arisen from it.
How Did Toast Become the Latest Artisanal Food Craze? – Pacific Standard: The Science of Society.
MarketLink is available
As readers of this blog know, troubling issues remain with the adoption of wireless technology and appropriate systems for accepting cards at markets, whether at a central terminal or through individual terminals. This pot of money is welcome but may also create a divide for those states and networks that need some time and resources to study the efficacy of existing programs before expanding them anymore. In any case, I sincerely hope that this program will be about assisting networks to solve some of those problems and not just about expanding the number of machines available.
MarketLinkTM is a program of the National Association of Farmers Market Nutrition Programs (NAFMNP) launched in 2013 to connect farmers, markets, and consumers through technology. The United States Department of Agriculture (USDA) set a goal to increase the acceptance of the Supplemental Nutrition Assistance Program (SNAP, formerly known as Food Stamps) at farmers markets nationwide, and awarded a contract to NAFMNP to work towards this end.
MarketLink | Connecting farmers, markets & consumers through technology.
Market Benefit and Incentives PPT-Vermont 2013 – Helping Public Markets Grow
Since I’m back in Vermont for the 2014 Direct Marketing Conference, I decided to upload the Power Point from the 2013 Wholesome Wave convening that Erin Buckwalter of NOFA-VT and I gave about the 2013 Vermont Market Currency Report. I’ll add notes for each slide sometime in the next month or two but the data will still be helpful to many.
Market Benefit and Incentives PPT-Vermont 2013 – Helping Public Markets Grow.
Growing for Market
The link to the excellent Growing For Markets site. In the January 2014 issue, I have an article where I share the latest news on SNAP at farmers markets. GFM is a great magazine for news and tips for market farmers and organizers. You can subscribe at different levels for print or online (which can include their excellent archives) or you can simply purchase a single issue.
New Nationwide Study Shows SNAP Incentives at Farmers’ Markets Boost Healthy Eating, Support Farmers, and Grow Local Economies | Fair Food Network
From the conclusion:
A minority of funds went unused. Possible reasons for this gap include that tokens were lost, misplaced, or reserved for a future visit that did not occur. Regardless, a loss in purchasing power negatively affects the financial benefits provided by the incentive program, and means that SNAP participants have fewer funds to mitigate food insecurity. Future work should strive to better understand this problem in various communities and test innovative solutions to increase SNAP redemption rates. Additionally, further exploration will be helpful to determine what maximum amount of SNAP benefits
matched maximizes participation by SNAP customers. To better understand the health impacts on individuals who use SNAP incentives to purchase fresh produce, future research also should explore changes in consumption and other health behavior. Finally, examining the relationship between various implementation strategies and reported changes in consumers, vendors, and markets will help better identify promising practices for effective incentive programs. The cluster evaluation documented program innovations; influences of incentive programs on consumers, vendors, and markets; and lessons learned to inform a fragmented field of practice. The cluster program organizations are poised and ready to share what they are learning about effective program management, marketing, funding, capacity building, sustainability strategies, and achieving desired outcomes with fellow practitioners. After sharing program experiences, program implementation, and outcome data, and advancing ideas on how best to advance and implement solutions to food system issues of common concern through this cluster evaluation, the programs are exploring plans to launch an online “Learning Community” that would bring more program coherence to the field of practice and increase the field’s capacity to be more impactful.
The Idea Village Launches “Food Challenge” for New Orleans Entrepreneurs
The Idea Village announces that New Orleans-based entrepreneurs Creole Crackers, Feed Me Eat Pretty, Garden District Bloody Marys, NOLA Pie Guy (DBA Sugah), and Taryn’s Crab Cakes Factory have been selected to participate in its inaugural New Orleans Food Challenge. The Food Challenge, a pilot program which will take place during the 2014 Entrepreneur Season, is an effort to boost entrepreneurial activity in the food and beverage industry, in partnership with Reily Foods and Rouses Markets.
“Each year, The Idea Village hosts a variety of Strategic Challenges in an effort to elevate key local industries and strengthen partnerships across the entrepreneurial community,” said Tim Williamson, Co-founder and CEO of The Idea Village. “New to the Challenge lineup this year, the Food Challenge will mirror other successful vertical challenges, including Water and Education, providing access to unbelievable networks and strategic business consulting.”
“When it comes to innovation within the food and beverage industry, New Orleans has a longstanding competitive advantage,” said David Darragh, CEO of Reily Foods Company and Chairman of The Idea Village Board of Directors. “The Food Challenge will help us sustain this reputation by identifying and supporting some of the industry’s emerging businesses.”
“Rouses is one of the largest independent grocers in the United States and we are fully committed to supporting local farmers, fisherman, and food entrepreneurs.” said Allison Rouse, Rouses Markets. “The Food Challenge aligns perfectly with our buy local focus and we are a proud supporter of this initiative.”
The Food Challenge will be led by Idea Village Entrepreneurs-in-Residence Lisa Lloyd and J. Anthony Miguez, who have a combined 30+ years of experience working with early stage companies. Lisa and J. will provide customized coaching and manage the program’s mentor and advisor networks in order to accelerate the growth of participating companies.
Mentors include: Billy Bosch (Iconic), Erik Frank (Your Nutrition Delivered), Sal LaMartina (Cordina), and Lovey Wakefield (NOLAcajun.com). Advisors include: David Darragh (Reily Foods Company), John Elstrott (Whole Foods), Ti Martin (Commander’s Palace), Marcy Nathan (Advertising and PR), Allison Rouse (Rouses Markets), Robbie Vitrano (Naked Pizza), and Sandy Whann (Leidenheimer Baking Company).
During this nine-week program, entrepreneurs will receive over 40 hours of strategic consulting across customer development, risk mitigation, product validation, and business model optimization, along with the opportunity to network with other emerging local food ventures and local industry authorities. The program will culminate in a ‘Demo Day’ on December 17th, when two entrepreneurs will be selected to present during the 6th annual New Orleans Entrepreneur Week (NOEW), March 22-28, 2014, the culmination of The Idea Village’s annual Entrepreneur Season.
To learn more about The Idea Village, The Idea Village’s 2014 Entrepreneur Season, and the inaugural New Orleans Food Challenge, visit http://www.ideavillage.org.
the seeds we didn’t know the soil held
The title of this piece was included in an end of year TomDispatch commentary, written by one of my favorite writers, Rebecca Solnit:
…Many seeds stay dormant far longer than that before some disturbance makes them germinate. Some trees bear fruit long after the people who have planted them have died, and one Massachusetts pear tree, planted by a Puritan in 1630, is still bearing fruit far sweeter than most of what those fundamentalists brought to this continent. Sometimes cause and effect are centuries apart; sometimes Martin Luther King’s arc of the moral universe that bends toward justice is so long few see its curve; sometimes hope lies not in looking forward but backward to study the line of that arc.
and near the end of her piece, this:
I don’t know what’s coming. I do know that, whatever it is, some of it will be terrible, but some of it will be miraculous, that term we reserve for the utterly unanticipated, the seeds we didn’t know the soil held….
I am going to adopt this as my new mantra (my friends and colleagues should get ready to hear it often) for the work that we are all doing in food, in recalibrating what health and wealth means in our communities and in demanding a civic (public) life that breeds empathy and justice.
Writer/activist/teacher Michael Harrington who used the metaphor of being a “long-distance runner” for community organizing and movement work would also say this in lectures:
“…you must recognize that the social vision to which you are committing yourself will never be fulfilled in your lifetime.”
Some of Harrington’s writing and the majority of Solnit’s is about how successful movements-when pulled apart and examined-are made up from a series of direct action moments and negotiations finally coming to fruition around a shared narrative of big or even scary ideas that will lead to societal transformation.
Yet Solnit’s content is most often written about the individual or about small groups using meandering/karmic ways to create this change, outside of the broken or simply too large formal structures that stopped responding to individual plights a long time ago. And that when it happens the right way, collectively and with heart-thumping goals attached (let’s say during the American Revolution or with the 18th and 19th century abolitionists or with the woman’s suffrage movement) it starts slowly with small groups of citizens and spreads to those governing us, not the other way around. And that it takes a while.
All of that is all very nice I hear some of you say. But what does this matter to my never-ending project list and non-stop funding crunch?
What I ask is while you take the time to read this, do examine your own way of working and ask yourself now (and later on too) if you are also caring for the seeds yet unseen. If you have the maturity to manage your or your organization’s relationships in your work like a long-distance runner does with his/her energy and time.
I don’t expect you to remember this post every time that you sit at your desk or head out to the community to work on food and justice. Just remember the title of this piece and remember my teacher Michael Harrington, pacing himself as best he could. He died long before he saw what he defined as success but I believe that he was genuinely glad the work outlived him. Not the injustice certainly but the connections and the ideas.
How could any of us expect to get it all done in our lifetime? My god, I hope many of the seeds and saplings that I have planted bear fruit 300 years after my passing, just like that long ago pear planter.
However you find your pace, I hope we can all find the energy and patience to stay on for the long seasons ahead, some with cloudy dusks with fallow ground and others with sunny days full of trees bearing fruit as far as the eye can see. If not, if you only want a win, to bring in a single crop, then throw it all in now by all means. We need those too. I suspect you will find more work to stick around, but if not, I will still salute your effort and your time. And I’ll come get you when the green shoots takes hold.
Solnit gets the last word:
A decade ago I began writing about hope, an orientation that has nothing to do with optimism. Optimism says that everything will be fine no matter what, just as pessimism says that it will be dismal no matter what. Hope is a sense of the grand mystery of it all, the knowledge that we don’t know how it will turn out, that anything is possible.
The Spread of Obesity in a Large Social Network over 32 Years — NEJM
Once again, the link between social influence and obesity is identified. Markets could conceivably use this more powerfully in “bring a friend” campaigns or by keeping healthy recipes at trusted vendor tables rather than at generic tables or maybe with “2 for 1” specials for SNAP incentives….
The spread of obesity in social networks appears to be a factor in the obesity epidemic. Yet the relevance of social influence also suggests that it may be possible to harness this same force to slow the spread of obesity. Network phenomena might be exploited to spread positive health behaviors,34-36 in part because people’s perceptions of their own risk of illness may depend on the people around them.37 Smoking- and alcohol-cessation programs and weight-loss interventions that provide peer support — that is, that modify the person’s social network — are more successful than those that do not.34,35,38,39 People are connected, and so their health is connected.40,41 Consequently, medical and public health interventions might be more cost-effective than initially supposed, since health improvements in one person might spread to others.42 The observation that people are embedded in social networks suggests that both bad and good behaviors might spread over a range of social ties. This highlights the necessity of approaching obesity not only as a clinical problem but also as a public health problem.
The Spread of Obesity in a Large Social Network over 32 Years — NEJM.




