Morven Summer Institute studies farmers markets evaluation

Morven Summer Institute, University of Virgina

The University of Virginia has begun their latest set of summer courses at their Morven Summer Institute outside of Charlottesville. The Farmers Market Coalition has partnered with professors Tanya Denckla Cobb, Department of Urban & Environmental Planning and Paul Freedman, Department of Politics to present a 2-week course on farmers markets.

Farmers Markets and Applied Food Systems Research will explore the history of the modern farmers market movement, its purpose and discuss emerging evaluation techniques through guest lecturers such as Stacy Miller, Executive Director of FMC, Richard McCarthy, Executive Director of marketumbrella.org, Bernie Prince, FMC Board President and Co-Director of Fresh Farm, and yours truly, independent researcher and public market trainer. The students will also attempt some market-level research using the Indicator Matrix we are developing at FMC and marketumbrella.org’s SEED tool.
About Morven:
In 2001, philanthropist John W. Kluge gave an extraordinary gift of real estate to the University of Virginia Foundation for educational and charitable purpose. The 7,379-acre gift, valued in excess of $45 million, more than doubled the University’s land holdings. Located in southeastern Albemarle County, the properties comprised 11 farms and estates, including historic Morven Farm.

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SOURLANDS WORLD PREMIERE

 

SOURLANDS WORLD PREMIERE
When: June 27, 7 p.m.
Where: Off-Broadstreet Theatre, Hopewell, NJ
Tickets: $20 (includes light refreshments & glass of wine or beer)
How to Get Tickets: sourland.org
(Note: This is the website of the Sourland Planning Council. Tickets not available quite yet!)

Celebrities: After the screening, stay for a Q&A with director Jared Flesher, Mercer County Naturalist Jenn Rogers, and Princeton University Energy Plant Manager Ted Borer.

Details: All proceeds from ticket sales will benefit the Sourland Planning Council, a local non-profit organization working to protect the ecological integrity, historical resources and special character of the Sourland Mountain region.

SOURLANDS FILM FESTIVAL PREMIERE
When: July 11, 7 p.m.
Where: Princeton Public Library
Tickets: Free and Open to the Public
How to Get Tickets: Just show up!

Celebrities: After the screening, stay for a Q&A with director Jared Flesher, native plant expert Jared Rosenbaum and Wattvision CEO Savraj Singh.

Details: A special summer event of the Princeton Environmental Film Festival.

Here’s their trailer:
Sourlands

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Building a matrix for measurement

I’m off to Charlottesville this a.m. to join in on the Morven Summer Institute at University of Virginia’s Farmers Market Evaluation course. Stacy Miller of FMC, Richard McCarthy of marketumbrella.org and Bernie Prince of Fresh Farm Markets and Board President of FMC will be joining me as lecturers this week. I, of course, will be talking about the Indicator Matrix and what to be aware of as far as market capacity to do measurement. The link below will take you to the story I wrote about this measurement approach last month.
I encourage any food system that is working on evaluation to take a look and to contact me if you have ideas or questions about the Indicator Matrix.

http://farmersmarketcoalition.org/building-a-matrix-for-market-measurement-an-update-on-fmcs-indicator-project

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Jubilee lunches

Tens of thousands of community lunches in one weekend…

“Guests at the Big Jubilee Lunches were asked to bring food to share with their friends and neighbours, with the royal couple offering a cake that had the union flag colours.”

http://news.sky.com/home/uk-news/article/16240590

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NSAC’s farm bill timeline (updated)

I rely on their farm bill information and encourage you to support their work.
The National Sustainable Agriculture Coalition (NSAC) is an alliance of grassroots organizations that advocates for federal policy reform to advance the sustainability of agriculture, food systems, natural resources, and rural communities.

Farm Bill Timeline

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Fundraising

I just downloaded the free 2011 executive summary from GivingUSA that shows annual giving trends. What is noteworthy to me on this graph is the largest giver is, by far, individuals. I think I have an inkling of just how many markets spend their time raising money from foundations, but I wonder how many markets have figured out a way for individual market community members to be able to support their work?

Graph from GivingUSA’s 2011 national report

GivingUSA reports

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Rehabilitating vacant lots improves urban health and safety

Details for grant proposals when you are greening a vacant lot with a new market :

Report.

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Dolores Huerta To Receive Presidential Medal Of Freedom

She has been in the forefront of many campaigns chiefly of course known as the co-organizer of the farm workers movement with Chavez and I am grateful to President Obama for honoring a true community organizer. Love this quote as a matter of fact:
“To me, it means a recognition of organizing,” says Huerta about what receiving the award means to her. “Organization is important for our country, and the world for that matter, to create a just society.”

Dolores Huerta To Receive Presidential Medal Of Freedom.

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No one likes to be ignored, ever.

We can use reports like this to know how to set expectations for our own markets and their warm brand of social cohesion. In addition, it’s another way for markets to use to explain their added worth to the community.

We Feel Hurt Even When Strangers Ignore Us, Study Shows

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Another educational food production platform, if nothing else….

When I worked at marketumbrella.org, one of the many projects that I helped design and run was our White Boot Brigade, the roaming shrimper market for added seasonal seafood sales. Rouse’s Supermarkets was an early supporter of the WBB, and we genuinely enjoyed working with this Houma-based family company. Since they gamely took on being the main grocery store chain in our city (when Sav-A-Center decided that post-Katrina New Orleans wasn’t for them), I for one was very happy as I knew them and knew their stores. New Orleanians are VERY picky about their “markets” (as stores are often called) and yet, the Rouse family has mostly met their needs. As for buying locally, they do buy, they do support local entrepreneurs. Farmers have a harder time getting their produce in there, but value-added farmers market vendors seem to be doing well.
They just opened a store a few blocks from the flagship Saturday farmers market in downtown New Orleans, and I think it will help both the market and the store. That store is the subject of this excellent story on their new rooftop garden.

The only supermarket in downtown New Orleans is the first grocery in the country to develop an aeroponic urban farm on its roof.

What exactly is an aeroponic urban garden?

Think vertical instead of horizontal. The garden “towers” use water rather than soil, and allow plants to grow upward instead of outward. It was developed by a former Disney greenhouse manager, and is used at Disney properties, the Chicago O’Hare Airport Eco-Farm and on the Manhattan rooftop of Bell Book & Candle restaurant.

Rouse’s downtown

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Community Supported Enterprises

Just attended a very useful workshop on Community Supported Enterprises, a model for investments for local businesses.I’ll leave my questions to the end after I give you some details…
3 examples were profiled:
Claire’s Restaurant, Hardwick Vermont is a LLC (actually 2 LLCs) that has 3 groups involved: investors in the real estate group, owner/managers (3 people) and 50 subscribers/lenders.

The one owner raised money by knocking on doors and reaching out to her network, since she was the only long-time Vermonter among the (3) owners.
She found investors who invested in the real estate group which owns the lease (and subleases to the restaurant) and the equipment. Their investment is very long-term and they were told that at the beginning. If the restaurant fails, they can get someone to take over the new lease.
The subscribers/lenders gave 1000.00 each to the restaurant itself and get their money back in increments of 25.00 in 10 months of the year over 4 years at the restaurant. The subscribers can transfer ownership of their subscription and family can use the subscription. There is no cash out provision. Since the restaurant does not own the equipment, it does not have major debt.

The Community Store, Saranac Lake NY
Is a C-corporation and has a board of directors of 7 and 3 full-time staff. Issued stock at 100 each to NY residents, goal was to raise 500,000, which took 5 years to do.
Shares can be transferred to out of state holders after 9 months. Since there is no majority stockholder, there is little chance for formal financing.
They ended the offer with 750 investors, mostly by asking their early shareholders to host “share” parties where board members could sell stock. Did constant events to keep their name and idea in front of people throughout the 5 years. Got the last 42,000 because of an in-depth New York Times story on cover of Sunday edition.

Co-op Power
Massachusetts, Southern Vermont
Classic member cooperative, different levels of membership:
Standard: 975.00 over 2 years
Farmer: 750.00 over 2 years
Limited Resource: 500.00 over 2 years
Buying Group: 250.00 over 2 years
Green Worker: 50.00 plus 6 months of work at Co-op Power

They also raise money through project loans for specific projects:
Biodiesel Project: 500.00 min, 5 years, 650k raised
Energy Efficiency Project: 500.00 min, 2-5 %, 5 years, 90k raised.

Here are the questions that occurred to me:
So, why haven’t farmers markets taken this model to find their start up?

And why don’t we see more cooperatives at market management level?,’

And why not project loans among the shoppers and farmers for short-term projects to create merchandise or an earned income stream for the market or for a farmer?

http://www.clairesvt.com

http://www.community-store.org

http://www.cooppower.coop/

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