Still time to register for the Southern Sustainable Agriculture Working Group meeting in Mobile AL, January 14 – 17 2015

unnamedEarly bird registration for the Southern Sustainable Agriculture Working Group is still open for a little bit longer (2 more days) through December 21st. Register online, or download a registration form and get it postmarked no later than Dec 21st for the lowest conference rates. They accept, via mail, checks made payable to Southern SAWG. They accept, via mail and online, VISA, Master Card, American Express and Discover credit cards. Pre-registration continues through midnight on January 7th. After that, registration will be on location in Mobile.

I will be leading two workshops and also moderating an open discussion (information exchange) this year. Find me here:

Information Exchange:
Friday, 10:45 a.m. – Noon

Using EBT, “Double Coupon” and Other Programs at Farmers Markets – Does your market employ the EBT, FMNP, Food Insecurity Nutrition Incentive Program (FINIP) or WIC programs? Do you have a double coupon incentive program for SNAP, WIC or SFNMP? Discuss technology issues and share best practices for implementing these programs at markets.

Workshops:

Saturday, 10:30 a.m. – 12:00 noon
Why Farmers Markets? Learn to Communicate Their Value to Your Community – Making the case for farmers markets to farmers, shoppers and community leaders is crucial for continued community support, yet most markets struggle with this task. Learn how to capture and communicate meaningful measures of your market’s success. Using exercises and worksheets from the Farmers Market Metrics project, this session will give you practical examples of simple and effective data collection techniques that you can use for your market. Darlene Wolnik, Helping Public Markets Grow (LA) and Sarah Blacklin, NC Choices (NC).

Saturday 3:30-5:00 pm
Farmers Markets as Business Incubators: How Market Managers Can Help Improve Their Vendors’ Businesses – Increasingly competitive market outlets for local food means that the top farmers often jump from market to market. This session will offer practical strategies for market managers and board members on identifying and understanding their anchor vendors and their needs, as well as addressing the challenges of retaining new vendors. Darlene Wolnik, Helping Public Markets Grow (LA) and Sarah Blacklin, NC Choices (NC).

2015 Conference Program — Southern Sustainable Agriculture Working Group.

General Search – Policy Database | Growing Food Connections

A well-designed database that every market and food system needs to bookmark and credit in their research.
General Search – Policy Database | Growing Food Connections.

Frugality, active lifestyles and pursuit of knowledge make people happier

Hmmm, sounds like a few things that markets could measure and share with their community:

“Another path to well-being is thrift, which means conserving resources as well as money, Tatzel noted. Frugal people are happier with life in general, according to a 2014 study. That may be because avoiding the negative consequences of spending too much and going into debt is one way to avoid unhappiness, she said.

People enjoy doing things more than having things, with other studies finding that people realize more lasting happiness by changing their activities than by changing their material circumstances. “Experiences live on in memory, are incomparable, often shared with others and don’t have to be resource intensive,” said Tatzel.

She described other research that has found that people are more likely to be happy by cultivating personal talents and relationships more than money and fame, and by having an independent sense of self that results in not caring much what others think of their possessions.”
http://www.news-medical.net/news/20140811/Study-of-quality-of-life-provides-answers-to-what-really-brings-happiness-to-consumers.aspx

CFA study of direct sales and agritourism shows some ups and downs

From FoodTank: “On-farm enterprises that focused their business plans on local communities were labeled community-focused agriculture (CFA). This included farms that sell their produce directly to consumers and generate farm income through agritourism. According to the report, only 6.2 percent of all farms deal in direct sales, and around one percent report income from agritourism (all study figures are based on USDA statistics from 2007, the most recent year available).

Studying CFA influence on a national and county-by-county level, researchers found some surprising results. In New England and Mideast counties, regions with well-developed urban centers in proximity to CFA, direct sales increases were associated with increases in total farm sales, as well as personal income growth. Agritourism, on the other hand, was found to have a negative effect on total farm sales.

In the Southeast, increases in direct sales were associated with overall reductions in total farm sales. However, the reverse was true for the effect of agritourism on total farm sales, which was found to be positive in this region and in the Great Lakes.”

“Linkages Between Community-Focused Agriculture, Farm Sales, and Regional Growth”
Economic Development Quarterly 0891242413506610, first published on October 18, 2013

Report shows that direct farm sales increase local economies in many regions

(talk about needing more research like this!)

Using county-level data from the 2002 and 2007 U.S. Census of Agriculture, the team analyzed the link between direct farm sales — sales made directly from farmer to consumer — and total farm sales. When they examined the data on a national basis, they found a positive but not statistically significant relationship between the two. Goetz said that a different picture emerged when they looked at the data by region, as defined by the U.S. Bureau of Economic Analysis. In some regions, direct sales seemed to complement total farm sales. For example, in New England, a $1 increase from the 2002 level of direct farm sales was associated with a $5 increase in total farm sales. That same $1 increase was associated with a $9 increase in overall farm sales in the Mid-Atlantic states of Delaware, Maryland, New Jersey, New York and Pennsylvania. Yet, in other regions, local food sales appear to compete with total farm sales. In Southeastern U.S. counties, for example, direct sales were associated with a reduction in total farm sales. Next, to measure the impact of all agricultural sales on economic growth, the researchers used a statistical model to analyze how changes in farm sales per capita influenced changes in real personal income per capita — an indicator of economic growth. Again, the team performed this analysis using county-level data from 2002 to 2007.
Goetz said that by establishing that direct sales have a positive effect on total agricultural sales, which in turn have an effect on income growth, this study demonstrates that direct sales do indeed expand local economies at least in the Northeast U.S. He added that these results came as a bit of a surprise.
“When we set out to measure the economic impact of local food sales, we frankly didn’t expect to find one,” said Goetz. He explained that economists are generally skeptical that local sales can have impacts because such sales tend to recirculate money within a community rather than inject new money. “Injection of new money — money from outside of the community — is what many economic development practitioners think of as the fuel for economic growth. But to me, these findings provide quite robust evidence that even direct sales do have an effect on growth, in the Northeast U.S.”

Science Daily

Market Benefit and Incentives PPT-Vermont 2013 – Helping Public Markets Grow

Since I’m back in Vermont for the 2014 Direct Marketing Conference, I decided to upload the Power Point from the 2013 Wholesome Wave convening that Erin Buckwalter of NOFA-VT and I gave about the 2013 Vermont Market Currency Report. I’ll add notes for each slide sometime in the next month or two but the data will still be helpful to many.

Market Benefit and Incentives PPT-Vermont 2013 – Helping Public Markets Grow.

New Nationwide Study Shows SNAP Incentives at Farmers’ Markets Boost Healthy Eating, Support Farmers, and Grow Local Economies | Fair Food Network

From the conclusion:

A minority of funds went unused. Possible reasons for this gap include that tokens were lost, misplaced, or reserved for a future visit that did not occur. Regardless, a loss in purchasing power negatively affects the financial benefits provided by the incentive program, and means that SNAP participants have fewer funds to mitigate food insecurity. Future work should strive to better understand this problem in various communities and test innovative solutions to increase SNAP redemption rates. Additionally, further exploration will be helpful to determine what maximum amount of SNAP benefits
matched maximizes participation by SNAP customers. To better understand the health impacts on individuals who use SNAP incentives to purchase fresh produce, future research also should explore changes in consumption and other health behavior. Finally, examining the relationship between various implementation strategies and reported changes in consumers, vendors, and markets will help better identify promising practices for effective incentive programs. The cluster evaluation documented program innovations; influences of incentive programs on consumers, vendors, and markets; and lessons learned to inform a fragmented field of practice. The cluster program organizations are poised and ready to share what they are learning about effective program management, marketing, funding, capacity building, sustainability strategies, and achieving desired outcomes with fellow practitioners. After sharing program experiences, program implementation, and outcome data, and advancing ideas on how best to advance and implement solutions to food system issues of common concern through this cluster evaluation, the programs are exploring plans to launch an online “Learning Community” that would bring more program coherence to the field of practice and increase the field’s capacity to be more impactful.

New Nationwide Study Shows SNAP Incentives at Farmers’ Markets Boost Healthy Eating, Support Farmers, and Grow Local Economies | Fair Food Network.

How the Bitcoin protocol actually works and what that means for us

Complementary currencies fascinate me and recently, the crypto currency bitcoin especially. Its an example of a decentralized example designed to reduce  inflation (although maybe not deflation) and the need to have a central authority. I agree with many that the bitcoin seems unlikely to be a replacement for fiat currency (government-decreed legal currency) and I also agree with the concern over the ultimate role of this currency that has a limit to how much can be “mined.” Still, important to remember that gold has very close to the same values and limits and has flourished as a protection against only using a national currency.

The reason why this should be so important to food system organizers-especially to direct marketing outlets-is that many of these outlets are operating what is essentially a debiting system with tokens,  yet doing it without the robust and transparent nature of a currency system, or without a fair and openly discussed exchange rate that asks everyone possible to share the costs. In other words, we have built systems that allow people to begin to depend on the market to supply a debiting system so as not to have to stop and get cash before coming to market, or from vendors from having their own machine and costs, yet are not extending the reach of that system to find ways to pay and find support for it. What seems to be the goal for most involved is to dream of the day that we can hand these systems off to the farmers to run themselves. I would say that for many reasons this is unlikely in any near future as these systems will remain unwieldy to manage.
Those reasons for the delay or impossibility of the vendor hand off happening include (but are not limited to):
-the lack of easy-to-manage back office systems
-the wide variations of card fees and systems needed to swipe cards
-the costs for each vendor to purchase and maintain these systems. Add to that the very nature of pop up markets without access to good wifi or mobile phone signals, the low number of transactions per vendor and complication of a high number of customer transactions on any one day with many small businesses that will confuse and alert card processors.
To me, what comes first is solving these problems and extending this system’s reach to savings and loans pilots. What about allowing restaurants that source locally to accept the tokens during slow months? Or working with banks to help provide some accounting or backing? What about establishing micro loans to encourage more people to use this as a sticky currency working through a local food system? The Berkshares system in Great Barrington area is an uniquely designed currency that is experimenting with these ideas and more and has added hundreds of outlets at which their currency can be used; it is surely one that should be studied closely by our field, if nothing else.
There are examples of different token pilots at markets, such as MarketUmbrella’s Crescent Fund and Massachusetts’ pilot of electronic wallet (an example here of an electronic wallet) but these pilots are still so limited and information is not widely available. I would love to see some deep analysis of the impact of these systems and some prototyping of entire systems, especially with the emergence of these popular electronic currency such as bitcoins and vibrant complementary currencies such as the Berkshares.

How the Bitcoin protocol actually works | DDI.

Overstock says they’ll take Bitcoin

VT Currency Report wins a 2013 American Graphic Design Award

Our Vermont Market Currency Report won a national design award, thanks to our amazing and patient designer Matt Hannigan, now working with GoodThree Design. I heartily recommend working with them on your next report.

American Graphic Design Awards 2013.

VT Market Currency

Adult Obesity Ranking

2030-adult-obesity-ranking