“A market and a sentiment are not a movement”

Love this article from Sunday’s NYT which was sent to me by a non-foodie friend. As always, I appreciate Pollan’s clarity and honesty, but I do disagree that this election season is a litmus test for our work.
The present administration has not made localized healthy food systems a core part of its mandate yet and as much as I appreciate the First Lady’s resolve and leadership on good food, lets be honest: it’s not the only flag (or even the main flag) that they are flying. As for initiatives, ballot referendums in California have yet to have serious impact on the rest of the nation. Trust me-I worked on Ohio’s Issue 5 back in the 1990s that was modeled on California’s labeling law of cancer and birth defect-causing ingredients: talk about a bloodbath.
I also say that the issues centrally addressed by this referendum are exactly what we are NOT about: refashioning the industrial food system at its edges. Our work is life and death on every front and about creating an alternative food system that by its very life means death to poisonous, fake foods controlled by a few dozen monolithic corporations. (Asking them to refashion their products for approval is like Al Capone being asked to use a 6 shooter rather than a Tommy gun-everyone would still be in danger and he would still have become richer and more powerful.)
I’d say that the true test of this system as an election kingmaker will be when there are actually candidates that stump for office using localized healthy food systems for all as their mandate. Unfortunately, that has little chance of happening on its own.
The other way we can test this system is when we actually reach across race and class lines and age groups to find one day that the majority of the country has 1) successfully shopped at a farmers market more than once 2) went to a school that regularly served healthy food that was culturally recognizable 3) honors farmers and harvesters by refusing to vote for developments that drive up prices of farmland or waterfront property and 3) choose brands that don’t pollute, use dangerous ingredients or undercut workers to bring you the best price on a product.
Then, the mandate in DC will not depend on the weak resolve of a privately funded politician, but on the goodwill of the electorate. And yeah, until then, it’s a damn good article about movements.

“One of the more interesting things we will learn on Nov. 6 is whether or not there is a “food movement” in America worthy of the name — that is, an organized force in our politics capable of demanding change in the food system. People like me throw the term around loosely, partly because we sense the gathering of such a force, and partly (to be honest) to help wish it into being by sheer dint of repetition. Clearly there is growing sentiment in favor of reforming American agriculture and interest in questions about where our food comes from and how it was produced. And certainly we can see an alternative food economy rising around us: local and organic agriculture is growing far faster than the food market as a whole. But a market and a sentiment are not quite the same thing as a political movement — something capable of frightening politicians and propelling its concerns onto the national agenda.”

NYT

Vegetarian Awareness Month

One way that markets can spike their vendors sales is to use these widespread marketing campaigns for their own. Vegetarian Awareness Month sounds like a fine series of events to hold every October, maybe followed by Fish for the Brain Month and so on….

vegetarian awareness month

Southern SSAWG conference news

The 2013 conference program and registration information is now available on the Southern SAWG website. You will love the program we have put together for this year’s Practical Tools and Solutions for Sustaining Family Farms conference. There are even more sessions and pre-conference events this year!
Pre-Conference Offerings:
Wed & Thurs – Jan. 23-24
Short Courses
Our popular 1½ day pre-conference short courses are intensive learning experiences that provide comprehensive information on whole farming enterprises. With the in-class presentations and the extensive take-home materials, they give you the knowledge you most need to be successful with your enterprise.
Program info here

Mini Courses
Our ½ day pre-conference mini courses provide in-depth information on specific topics in greater depth than is possible in our regular conference sessions. Our expert presenters provide you the latest information and answer your pressing questions on the topics you requested.
Mini Courses Here
Field Trips
For those who learn best by getting out in the field, we offer five outstanding field trips this year. Our ½ day pre-conference field trips are geared toward organic and sustainable production and marketing of horticultural crops and livestock and community food initiatives. Click here to learn more about these outstanding field trips.

General Conference Info:
Fri & Sat – Jan. 25-26
Expert Presenters
Each year conference participants tell us the great line-up of presenters with their practical experience is what makes our conference program so valuable. These people know their stuff and are willing to share their expertise. One older farmer said “I sure wish I had had access to this kind of expertise when I got started. I’d have gotten a lot further a lot faster!”
Presenters Here
62 Educational Sessions
The general conference, running all day Friday and Saturday, offers more choices: 62, 1½-hour sessions on a broad range of topics for start-up and seasoned producers alike. Sessions include; sustainable and organic production and marketing information for commercial horticultural and livestock producers, enterprise management lessons, farm policy education and community food systems development information.

Registration and Fee Waivers
The Southern SAWG conference is always a great bargain, given the quality of the information to be gained and the networking opportunities that come with such a large turnout of the South’s most innovative and successful producers, organizers and advocates in sustainable agriculture. Your farming operation or local foods organization can’t afford to miss this event.
This year we have three options for those looking for a fee waiver to participate in this conference.
Fee Waivers here

Be a 2012 Conference Sponsor
Your presence as a sponsor will help hundreds of farmers, community food advocates, educators and researchers across the South, and with the visibility this event affords, it will distinguish you as a supporter of the sustainable agriculture movement.
Note to organizational and institutional leaders: We can provide letters of support to your potential funders if you are seeking funds for producers in your area to participate in the pre-conference and conference activities. Just contact us with the details.
Keep up with Southern SAWG through Facebook and Twitter. Show your support for Southern SAWG by liking and following us!

SSAWG conference link here

“Phony” farmers markets studied

A very interesting, albeit small study about customer perception and local produce at farmers markets. I would argue however that perception and awareness needs depend on the community the market sits in. In other words, types of markets differ and therefore the expectations of the market success differ. All that really matters is if the market manager and the vending and shopping community are making sure everyone knows the same information; such if there is reselling happening and it’s for a reason that is to do with the intention of the market. As long as everyone knows about it and accepts it, I think it’s doing its job. Of course, whether it should be called a farmers market if its all resellers is another story…
In any case, I would suggest that every market community survey the perceptions of their shoppers about different items that are available at markets.

http://news.ifas.ufl.edu/2012/09/farmers-market-phonies-raise-ire-of-some-customers-but-not-all-uf-researchers-say/

Sail alone, anchor together

A few years ago, I was watching a Charlie Rose interview with the musician, Tori Amos. She was going on tour with Alanis Morrisette and Charlie asked her how that worked, how could they combine their shows. Tori frowned in concentration and said (I’m sort of paraphrasing here):
it’s not really about merging them. Really, I’m… a pirate ship. I have a captain, I have my own mates, my own wenches…..and so does she…
That comment stuck in my mind. When I went to work the next day, I shared it Richard McCarthy,  who was then the Executive Director of Market Umbrella. We were constantly searching for metaphors for farmers market organizing to describe the way it was bending  (or could be) to becoming a true movement rather than a series of random events in towns and cities. We had collected some cool descriptions, still wondered if we had yet found the best way to describe it.
“A pirate ship. Hmmm,” he said. True to his nature as a leader who employs engaging and system-level thinking, he kept at it, coming up with a powerpoint on the pirate ship idea that he continues to refine and use in his global work with civic and food organizers.

When I’m out in the field, I find that much of what we do in markets and in food systems is duplication of the worst sort, meaning unnecessary and a time waster for overworked markets or networks, or just as bad is the an expectation that all markets or projects should operate and be measured the exact same way. Why is that, I often wondered? Why don’t markets or organizers talk more to each other, sharing more tools peer-to-peer and find the strength to resist being measured and judged by inappropriate metrics?

Well, I do know why it happens. It happens because the work of community organizing is so important to do correctly and yet so unrelenting that it is hard to find time to share. And then what should be shared and how it could be shared is often as complicated.
The Tori Amos interview spoke to that idea.

The idea that innovation and creativity is handmade and often an individual exercise, or coming from a small committed group who are learning as they go.

And that sharing is not necessarily about combining efforts, but more often about connecting when needed and not overemphasizing one set of values over another.

That individuals or small groups need some autonomy and yet, in order to build a movement there are times when building the networks is as important.

So from that Amos interview came this line that Richard and I created while standing outside of a coffeehouse:
Sail Alone, Anchor Together
Like pirate ships or if you prefer, privateer ships, markets have their own flag, their own code and their own mates. Sooner or later though, they may need to join up in order to defend themselves from other forces or come together to succeed on an issue.
How they do that is important. When they do that is important too.

The lack of a national or even a regional convening primarily for farmers markets  may be starting to hamper our efforts for long term policy changes and impair capacity building. In lieu of that, we can (and should) moor our nimble little ships to sides of elegant liner like a re-imagined public markets conference or join a strong armada such as a well-organized school food initiative when we can, but even then, when we don’t know what to share and when, it’s hard to contribute meaningfully.

We also have our own issues to talk about. What about SNAP/EBT? Disaster planning for market farmers? Training for market managers? Food safety issues? Permanent locations? Sustainable funding? Building appropriate networks for policy work? Evaluation? We need to work this stuff out together and decide how it’s appropriate to our scale.

Some market networks are lucky. They have solid food systems that they work in and grow in sustainably. But even the best need to anchor with the odd little markets and share and hear because innovation within a field often comes from unlikely sources.

And sometimes it’s as hard to get the larger, more established markets to take the time and find the right voice in which to share their ideas and plans, to do that even as they are piloting ever more complex projects.

Respect to each pirate ship must be paid by the others. Learn to spot the flags and to find ways to anchor together.

Here at the PPS conference, unexpected relationships can start too

Just like a market, conferences bring people together and from that moment good things can begin. Things like flagship markets meeting up and sharing ideas:

(below) Leslie from the Athens OH market community chats with Chris of the Burlington VT Farmers Market. Both of these markets have existed for decades, are over 80 vendors and are year round. Their markets definitely have plans and issues that the other can truly understand!

20120922-132031.jpg

or things like people from the same city meeting and openly sharing ideas across projects:
Toronto Food Policy Chair Helene St. Jacques and Greenbelt Farmers Market organizer Anne Freeman make friends with St. Lawrence Market vendors Odysseas and Sandra Gounalakis of Scheffler’s Deli and Cheese while they are all far from home and waiting on a “rapid” to the evening PPS conference event. Odysseas and Sandra paid their own way to the conference to learn about public markets so that they can be of assistance to the managers.

20120922-132042.jpg

Meeting the larger market community can lead to unexpected lessons, ideas and friendships. Take the time to take a “busman’s holiday”!

2012 FMPP grants awarded

http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC5100605

Still time to join the PPS conference…

About every two years, Projects for Public Spaces hosts a dynamic public market conference that draws a wide selection of market organizers, researchers and municipal officials. This time, this it’s being hosted by my other home town of Cleveland, Ohio. The city worked hard to get the conference to showcase their 100-year-old market West Side Market AND its vibrant alternative food system. If you haven’t been to what USED to be called “the mistake on the lake” ever or recently, you would be amazed at some of the changes around town. Those of us who have done community organizing there shouldn’t be: the long tradition of neighborhood and issue organizing on issues like housing, utility reform and brownfields has been expanded to excellent food campaigns.
I can’t wait to see my colleagues, to hear about what they are up to and to see more of the Northeast Ohio food and farming system. If you haven’t checked out PPS’ website and excellent work to support public space and markets role in them, please take the time.

PPS

Vegan Soul Kitchen

Vegan Soul Kitchen: Fresh, Healthy, and Creative African-American CuisineVegan Soul Kitchen: Fresh, Healthy, and Creative African-American Cuisine by Bryant Terry
My rating: 4 of 5 stars

Really like this book. the author put some very nice healthy recipes and paired them with songs, art and history. The idea of approaching a meal as a way to create an entire mood is a great one for a cookbook. His activism is front and center- he has an impressive resume founding and supporting food activism projects.
A worthy book for an individual chef or for any food project that uses seasonal items to educate about healthy alternatives for preparing Southern/African-American cultural recipes. I use this cookbook as much as any in my kitchen.

View all my reviews

Isaac #1

By Sunday last, we were all on edge but making the hard decisions. Because by Tuesday, we had to be where we were going to wait out Isaac. Isaac: the 2012 tropical storm, then hurricane that confounded all of the experts to its future path and strength and was unbelievably destined to make landfall 7 years to the day that Katrina came. So complicated and difficult Isaac proved to be to track that they were talking about retiring its name long before it hit land, which they only do when there should be one storm of that name to remember.
Later that day (Tuesday), when it seemed to make landfall in Plaquemines Parish with more ferocity than expected, bad news seemed sure to follow. In other words, someone in our watery region was definitely now going to have a big storm over them. The city has long feared a “direct hit”, or to be more explicit, a hurricane that came up the Mississippi River side of New Orleans. Lucky for us, the core strength of Isaac remained minimal and the track actually ended up slightly west of the city and the river. Unlucky for our region, this storm stayed put. Stalled more than once, dumping rain and punishing us with 60-80 mph wind for 48 hours. Imagine that formula.

“Shelter in place” is what the mayors call it when they don’t call for evacuation and want people to stay put and not expect that the city will open shelters. We mostly shelter in place for anything less than a Category 2 Hurricane. This one wasn’t even going to surely reach hurricane strength, so the cost and strain of evacuating 500 miles or more is unlikely for most of us city folks. And for those who grow our food, it is impossible to leave since their livelihoods not to mention animals would stay while they left…

For only a few of us, electricity stayed on throughout and allowed us to keep everyone that was literally in the dark up to date. Here is what I remember:
For the first 24 hours, all the news was wind and rain and worry. Like many storms (including Katrina) the bad news can often come after the eye has passed and inhabitants feels safe. Or, bad news can be much farther out from the center with the rain bands that come off the right upper quadrant of a storm which are often the most devastating. Hurricanes also come with storm surge from its days gathering speed on open water which is often the worst of the damage when it reaches areas like Lake Pontchartrain, which is actually an inlet of the gulf and not really even a lake, so you can see why the concern…..
So, by Thursday midday when the city was mostly over the worst of it, and impatiently waiting for the electricity lottery to be started up (oh, that is a WHOLE ‘nother story), the news came in that levees below the city were compromised (not the federally managed river ones, but interior levees) and when I heard Braithewaite, my blood ran cold. Citrus vendors that have been with the Crescent City Farmers Market since its beginning were possibly in trouble.
The video of boats with rescuers using axes to rescue people from their attic was so reminiscent of Katrina, I found myself sobbing, remembering 7 years ago to the day the arrival of Katrina. (Although the levee breaks of that terrible week were not known for a day or even two after the landfall of that storm, because authorities were not paying close attention to the water protection system!)

Slight difference-this time, it looks like those stranded were (mostly) being found in time, I firmly reminded myself. By the way, Google Plaquemines Parish President Billy Nungesser to hear about what a real character and leader does during times of disaster…
That water rose to the tops of raised 2 story house down there and continued throughout the day, while gubernatorial talk of deliberately blowing holes in levees to reduce the pressure on flooded areas was seriously discussed and finally decided in favor. If you haven’t seen “Beast of the Southern Wild”, do so to see the artistic (albeit anarchistic in that case) explanation of this idea. Actually, see that film for one of the best examples of the environmental destruction that coastal people handle and still overcome to maintain and build community. Just see it please.

Then Friday we started to hear about the North Shore getting the rain and wind that they had been waiting for-those outer rain bands on the right hand side of a hurricane. Storm surge did as promised and pushed the Gulf and Lake Pontchartrain into the small rivers and creeks north of the city. This area is where the majority of our farmers live and grow the food to bring to the city and its markets. I had been texting the founder and director of the New Orleans markets Richard McCarthy throughout, who shared news as he received it from his farmers and fishers. When the dam in Percy Quin State park in Mississippi (due north of many Louisiana farmers) was compromised, the folks along the Tangipahoa River were told to leave and leave quickly. Farmers dot the towns in that parish, although most had high ground. Nonetheless, crops were no doubt being flooded and we texted our concern back and forth. News remains limited at this point, as flood waters continue to rise actually as of this writing, Saturday evening.
He also shared with me the (expected) news that they would open the Saturday market with whatever vendors could make it. “Cheese and popsicles” is what he gallantly promised. Much more than that showed up, meat, milk, cheese, honey, beans, tomatoes, squash and apples….
A lovely welcome back to those who made it to Girod and Magazine, as for those who made it to the Red Stick Market in Baton Rouge and to the Covington Farmers Market on the aforementioned North Shore on that same market day. And for those who we have not yet been seen, the market community awaits your return.

Continued soon….

Isaac track

Planning ahead: Consumers prefer fewer options when thinking about the future

How people shop is crucial for markets to understand. We cannot assume that there is only one style of market farm table or only one version of local marketing that will attract more people. I have been fascinated by retail anthropology issues for years and I think it is key that market organizers build retail knowledge into market job descriptions and helping vendors to understand so they can refine their business strategies.

Planning ahead: Consumers prefer fewer options when thinking about the future.