Author: D.W.
Still time to join the PPS conference…
About every two years, Projects for Public Spaces hosts a dynamic public market conference that draws a wide selection of market organizers, researchers and municipal officials. This time, this it’s being hosted by my other home town of Cleveland, Ohio. The city worked hard to get the conference to showcase their 100-year-old market West Side Market AND its vibrant alternative food system. If you haven’t been to what USED to be called “the mistake on the lake” ever or recently, you would be amazed at some of the changes around town. Those of us who have done community organizing there shouldn’t be: the long tradition of neighborhood and issue organizing on issues like housing, utility reform and brownfields has been expanded to excellent food campaigns.
I can’t wait to see my colleagues, to hear about what they are up to and to see more of the Northeast Ohio food and farming system. If you haven’t checked out PPS’ website and excellent work to support public space and markets role in them, please take the time.
Guerrilla Grafters
Enterprising activists grafting fruit on to public landscaping:
http://www.latimes.com/news/local/la-me-guerrilla-grafters-20120912,0,7511481.story
Isaac#3
Outlying areas update:
Middendorf’s in Manchac, home of the best catfish in the region reopens less than 2 weeks after being submerged in water. The Middendorf story is amazing-owners Horst and Karen relocated there after damage to their French Quarter restaurant from Katrina.
http://www.wwltv.com/news/local/northshore/Although-storm-surge-damaged-Middendorfs-eatery-opens-two-weeks-later-169493016.html
Unfortunately, the news in Braithewaite is not as good for our fellow citizens and citrus center:
more bad news
Vegan Soul Kitchen
Vegan Soul Kitchen: Fresh, Healthy, and Creative African-American Cuisine by Bryant Terry
My rating: 4 of 5 stars
Really like this book. the author put some very nice healthy recipes and paired them with songs, art and history. The idea of approaching a meal as a way to create an entire mood is a great one for a cookbook. His activism is front and center- he has an impressive resume founding and supporting food activism projects.
A worthy book for an individual chef or for any food project that uses seasonal items to educate about healthy alternatives for preparing Southern/African-American cultural recipes. I use this cookbook as much as any in my kitchen.
Tips, Tools and Telling the Story: Evaluating Community Food Initiatives
September 13, 2012 12-1pm EDT
On September 13th, Community Food Centres Canada (CFCC) is hosting a webinar on evaluating community food initiatives. The webinar is geared at program managers, funders and other practitioners who are already engaged in evaluation or have a basic understanding of evaluation and are looking to explore evaluation topics in greater depth. Meredith Davis, CFCC’s Research and Evaluation Manager, will describe the process that CFCC went through to create its own national evaluation strategy, including successes, challenges and lessons learned along the way. Topics to be explored include: creating a theory of change, building an evaluative culture, developing indicators, developmental evaluation (DE), social return on investment analysis (SROI), evaluating in a respectful and dignified manner, designing effective evaluation tools and common pitfalls of evaluation. The last 15 minutes of the webinar will be set aside for group exploration.
When: Thursday, September 13, 2012 12-1pm EDT
Where: Your Computer – https://cfccanada.webex.com/
How Much: Free!
Isaac #2
As reported earlier, the first market post-Isaac on Saturday was low-keyed but a real boost to the spirits. Much of the city was still without power and starting the post-hurricane work in the form of repairing tree and house damage. My friend and I biked from MidCity through Treme to the CBD. The market was small, small enough to allow those vendors that came to be able to work off the back of their trucks, but it was well designed. The only other Saturday market that exists in the city did not open so this was the only game in town for food, conviviality and news of farmers and fishers. These vendors have been through weather drama before, so when you come to their table and raise an eyebrow, they know to come to you and give you a short breakdown of any damage. Board President Margaret Beer was not only there as always on a Saturday, but making a point to ask each vendor how they did and taking a minute to discuss with me what she was going to do to comfort the family of the recently passed Jim Core, anchor farmer. Doing her job in other words.
After shopping and talking and visiting with everyone, we went across the street to the chocolatiers/coffeehouse Bittersweet Confections. Bittersweet is the first previous market vendor that has opened a storefront near a market. The owner had applied to be a vendor many times at the farmers market, but the committee (and myself, as the acting market manager at the time) had long worried about how the chocolates would last in the heat and other challenges of an open air market, so had regretfully turned her down more than once. Lucky for her, we began a winter fair trade/handmade/ recycled goods market that we called “Festivus, the Holiday Market for the Rest of Us” in 2003, where she was finally accepted as a vendor. Her goods and retail demeanor were so outstanding that the farmers market reconsidered and allowed her to come as a vendor, which has led to an well-loved full time business. This very Saturday was the first time I had spent time in her new location which is directly across the street from the Saturday market and the crush of market shoppers having coffee and waffles in their welcome a/c was a delight to see.
One of the faces in the crowd was Robin Barnes, who has become a very dear member of the market community since her arrival in Louisiana post-Katrina. She originally came to help with recovery as VP of an organization called Seedco Financial Services, which had helped small businesses find new locations, funds and a plan in post 9-11 lower Manhattan. Her insight and deep empathy for the plight of small businesses after disaster led her to Louisiana and to the market community where she was instrumental in the recovery of most of the family fishing businesses in our lower parishes and to African-American owned businesses throughout the city. Since her early days living in a sublet out of a suitcase, she has bought a house, made a life in our city and even named her lovely orange cat Satsuma L’Hoste after one of her favorite products and market families!
Now a Executive VP at GNOInc, she continues to find ways to include market small businesses in her multi-parish fight for economic viability. Seeing her this Saturday means that these stories will be shared with government leaders and more good advice will be given to the market from one of the few regional leaders we have.
The Tuesday market was slightly bigger, and included seafood for the first time since Isaac. 4 Winds Seafood was there (1 of the seafood vendors out of the regular 3) and said she did fine. Of course, she did fine because she and her family have moved away from their pre-Katrina parish St. Bernard to a slightly higher one (St. Tammany) where they are not in the flood-prone zone in their new parish. Also, her husband Ray had docked the boat well before high winds came. She brought some shrimp that had been harvested right before the storm and kept frozen with generators after freezing directly after harvest. This is how most of our shrimp is kept: a good way to see it directly is to watch one of the short videos I made while at marketumbrella.org under the Go Fish project name:
GoFish
I also noticed that the markets were having one of their market incentive campaigns, probably for SNAP users. The organization runs their matching programs very artfully I think: they work closely with their farmers product timing and their event plan to maximize small pots of money to bring new shoppers in and get some return visits in quickly. They usually run 4-8 different incentive campaigns each year and this year, even used Groupon to raise money for one of those campaigns. The Groupon funded the kids activities at the market-how it ties into incentives is that the organization runs one of their incentive programs year-round for kids; called Marketeers, kids receive a birthday postcard in the mail and they bring it to the market booth and get a 5.00 token. The Marketeers have an event on the first Saturday of every month.
Thursday’s market was also small but as welcome as one or two of these vendors only come to Thursday’s market so it was the first time they could check in. This is the smallest of all of the markets and still struggling to get its critical mass, as it’s the most recently opened (only a few years). Still, it’s across the bayou from my house and I appreciate the chance for a 3rd market day so always try to support it.
I ended the market week with cilantro hummus, Mississippi apples, Mississippi ground lamb, St. John parish tomatoes, St. Tammany baked goods and fresh watermelon juice, Mississippi goat cheese and fresh beans, Orleans parish peppers and honey and some strong CDM iced coffee. Now back to cutting those banana trees and picking up debris from the surrounding streets..
More news will slowly trickle from the lower parishes over the next few months, but only if someone is actively seeking that information. Of course, the market community will be among those staying in touch. I’ll be sure to share here too. Meanwhile, here is some early video from the edge of America’s land, Grand Isle.
Grand Isle
Isaac #1
By Sunday last, we were all on edge but making the hard decisions. Because by Tuesday, we had to be where we were going to wait out Isaac. Isaac: the 2012 tropical storm, then hurricane that confounded all of the experts to its future path and strength and was unbelievably destined to make landfall 7 years to the day that Katrina came. So complicated and difficult Isaac proved to be to track that they were talking about retiring its name long before it hit land, which they only do when there should be one storm of that name to remember.
Later that day (Tuesday), when it seemed to make landfall in Plaquemines Parish with more ferocity than expected, bad news seemed sure to follow. In other words, someone in our watery region was definitely now going to have a big storm over them. The city has long feared a “direct hit”, or to be more explicit, a hurricane that came up the Mississippi River side of New Orleans. Lucky for us, the core strength of Isaac remained minimal and the track actually ended up slightly west of the city and the river. Unlucky for our region, this storm stayed put. Stalled more than once, dumping rain and punishing us with 60-80 mph wind for 48 hours. Imagine that formula.
“Shelter in place” is what the mayors call it when they don’t call for evacuation and want people to stay put and not expect that the city will open shelters. We mostly shelter in place for anything less than a Category 2 Hurricane. This one wasn’t even going to surely reach hurricane strength, so the cost and strain of evacuating 500 miles or more is unlikely for most of us city folks. And for those who grow our food, it is impossible to leave since their livelihoods not to mention animals would stay while they left…
For only a few of us, electricity stayed on throughout and allowed us to keep everyone that was literally in the dark up to date. Here is what I remember:
For the first 24 hours, all the news was wind and rain and worry. Like many storms (including Katrina) the bad news can often come after the eye has passed and inhabitants feels safe. Or, bad news can be much farther out from the center with the rain bands that come off the right upper quadrant of a storm which are often the most devastating. Hurricanes also come with storm surge from its days gathering speed on open water which is often the worst of the damage when it reaches areas like Lake Pontchartrain, which is actually an inlet of the gulf and not really even a lake, so you can see why the concern…..
So, by Thursday midday when the city was mostly over the worst of it, and impatiently waiting for the electricity lottery to be started up (oh, that is a WHOLE ‘nother story), the news came in that levees below the city were compromised (not the federally managed river ones, but interior levees) and when I heard Braithewaite, my blood ran cold. Citrus vendors that have been with the Crescent City Farmers Market since its beginning were possibly in trouble.
The video of boats with rescuers using axes to rescue people from their attic was so reminiscent of Katrina, I found myself sobbing, remembering 7 years ago to the day the arrival of Katrina. (Although the levee breaks of that terrible week were not known for a day or even two after the landfall of that storm, because authorities were not paying close attention to the water protection system!)
Slight difference-this time, it looks like those stranded were (mostly) being found in time, I firmly reminded myself. By the way, Google Plaquemines Parish President Billy Nungesser to hear about what a real character and leader does during times of disaster…
That water rose to the tops of raised 2 story house down there and continued throughout the day, while gubernatorial talk of deliberately blowing holes in levees to reduce the pressure on flooded areas was seriously discussed and finally decided in favor. If you haven’t seen “Beast of the Southern Wild”, do so to see the artistic (albeit anarchistic in that case) explanation of this idea. Actually, see that film for one of the best examples of the environmental destruction that coastal people handle and still overcome to maintain and build community. Just see it please.
Then Friday we started to hear about the North Shore getting the rain and wind that they had been waiting for-those outer rain bands on the right hand side of a hurricane. Storm surge did as promised and pushed the Gulf and Lake Pontchartrain into the small rivers and creeks north of the city. This area is where the majority of our farmers live and grow the food to bring to the city and its markets. I had been texting the founder and director of the New Orleans markets Richard McCarthy throughout, who shared news as he received it from his farmers and fishers. When the dam in Percy Quin State park in Mississippi (due north of many Louisiana farmers) was compromised, the folks along the Tangipahoa River were told to leave and leave quickly. Farmers dot the towns in that parish, although most had high ground. Nonetheless, crops were no doubt being flooded and we texted our concern back and forth. News remains limited at this point, as flood waters continue to rise actually as of this writing, Saturday evening.
He also shared with me the (expected) news that they would open the Saturday market with whatever vendors could make it. “Cheese and popsicles” is what he gallantly promised. Much more than that showed up, meat, milk, cheese, honey, beans, tomatoes, squash and apples….
A lovely welcome back to those who made it to Girod and Magazine, as for those who made it to the Red Stick Market in Baton Rouge and to the Covington Farmers Market on the aforementioned North Shore on that same market day. And for those who we have not yet been seen, the market community awaits your return.
Continued soon….
Planning ahead: Consumers prefer fewer options when thinking about the future
How people shop is crucial for markets to understand. We cannot assume that there is only one style of market farm table or only one version of local marketing that will attract more people. I have been fascinated by retail anthropology issues for years and I think it is key that market organizers build retail knowledge into market job descriptions and helping vendors to understand so they can refine their business strategies.
Planning ahead: Consumers prefer fewer options when thinking about the future.
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