Vermont and Illinois market meetings

Sometimes work travel can be lonely. Saying goodbye to family and friends (especially when it’s 80 degrees at home and 15 at your destination), waiting at airports for hours, being at hotels on weekends. In my travels, I see and talk to plenty of people out there who live in the spaces from airport to hotel and back and spend most of their time in dry meetings in some nondescript building. I however, get to go hang out with warm and engaged market practioners who are interested in what a visitor is doing there. How gratifying it is when you bring up a market subject and eyes light up with recognition and excitement. Or that new market manager you spend some time with at lunch has great ideas and plans and you are able to say-“wow, you have an excellent plan, I think this is absolutely going to work” and they convey gratitude which is lovely but unnecessary. Or that you get to reconnect with market advocates you met on a previous trip and laugh, talk and maybe make a friend.
This month I did that in 2 states- Vermont and Illinois. Both are states that I have been invited to previously and was very honored to be invited back again.
In Vermont, I traveled to the conference with a market leader who I admire and can bat ideas back and forth on a wide-ranging set of topics. Once on the Vermont Law School’s beautiful campus in South Royalton, I get to see many peers again who catch me up and share news. The host organization, NOFA-VT is an honorable elder organization that has true leadership and camaraderie and those qualities are shared by those who comes to their events. Everyone shows up for them, from the Agency of Ag to the state benefit program leaders and a whole bunch of assorted activists. Vermont is so focused and collaborative on building their sustainable place that it feels important to keep reminding them how far forward in the vanguard that they are and how we are all watching their work closely for replication.
Adding to that, colleagues from previous years have become friends and take good care of me and make sure I have fun and good food: this trip, Libby was on call for me.
After those few days in Vermont, I hopped over to Illinois, first to Chicago and them to Springfield for the Illinois Farmers Market Association meetings (IFMA). This association has ramped up their activities very quickly, partnering on multiple trainings, analysis, policy work and pilots in every corner of this big state. I was able to drive from Chicago to Springfield with the state’s mother hen of markets, IFMA’s energetic and multi-tasking Executive Director Pat Stieren along with a fellow baseball pal with a wise agricultural/entrepreneurial mind, IFMA board member and Local Food Systems/Small Farms Educator at University of Illinois Extension, Deborah Cavanaugh-Grant. THAT conversation was global in its range and so very entertaining.
The board of the IFMA is one of the most hands-on that I have worked with, no doubt. Washington state’s market meeting seemed this year to have about the same level of participation and leadership from their board, and I am sure that other states that I have not been to recently will email me to tell me how great their board is too, but in Illinois I saw so much integrated activity for markets across all of the disciplines the board represents that I will hold them up this year as a beacon of volunteerism and professionalism.

Illinois also had an impressive amount of partners at both of their meetings, from USDA staff to technology solution providers to regional academic and NGO stakeholders. They are very interested in evaluation for markets and so asked many questions about the Farmers Market Metrics projects being piloted at FMC. I do think that when a state reaches for common sense and multiple ways to measure what is being done at markets, that those states are really ready to boost market capacity. It is no secret that one of my goals as a consultant is to build a professional set of market managers across the nation, well-paid and able to stay in place to pilot new ideas that keep their markets at the center of their food system. Obviously without a way to show how they increase benefits across many types of capital, markets will continue to use all of their energy and strategic thinking time on just the lengthy day-to-day to-dos every market has and as a result, will never grow their markets to sustainability or increase their own leadership.
It was probably not a coincidence that both of these states (and others) have started to create more peer-to-peer discussion opportunities at these meetings, which of course, will lead to more leadership development and embedded practioner problem-solving. I look forward in future years to those discussions being recorded or notes uploaded for other markets to learn from and action items identified to complete.
What both states struggle with at these meetings is how to assist the new markets (and sometimes the even newer organizers who aren’t even sure that a market is what they will do) who tend to show up in large numbers to these events, while still keeping the experienced markets attending. It may be time to create separate tracks for new and experienced managers for half a day and then bring them together at lunch, or to ask more of the experienced managers to design and lead more workshops in the morning and then allow them to meet with their peers in the afternoon. I’d also love to see one or two states pilot a one-on-one training system with a mentor market and a newer one at these conferences, offering 2-3 hour sessions with checklists and worksheets to be completed at the end by the trainee.
In any case, it was a marvelous week of market talk and ideas being offered and expanded, and I look forward to many more of these meetings and a return to two of my favorite market states.

Good information picked up in VT and IL

Good information picked up in VT and IL

IFMA discussion group

IFMA discussion group


Vermont Roundtable

Vermont Roundtable

Grant season has begun

USDA announces grants

I wish everyone good luck with their proposals and hope that my readers know if I can be of assistance to markets to strategize their proposals or to help to embed metrics for evaluation, feel free to email me.

This report that Farmers Market Coalition did with Market Umbrella in 2013 may be very useful for markets to review to see what other markets have done with their funding and to extract grant writing language used successfully by other markets and food systems.

Also, I am linking the report that I assisted the Real Food Gulf Coast folks with last year. They wanted to collect some simple data on how eaters and producers perceive markets (both those that use markets and don’t use them); the recommendations and marketing strategies will be piloted this year in Mississippi.

Please don’t be afraid to attempt a small grant if you have an idea to build capacity for a market or many markets. The assortment of grant opportunities is wider than ever before and can be the difference between struggling to stay relevant and moving a local food system to the next level.
AND please create an account on grants.gov sooner rather than later; this is the site you use for any federal grant so it takes a step from your later work when uploading a proposal as it takes some time to be approved for an account on grants dot gov.

Americans Prefer Their Solutions Locally Sourced – CityLab

This study may be useful for an economic impact study grant or to research this data in your community. And I might suggest that the bolded sentence in the second paragraph could be used as a way to show farmers markets impact already.

Forty-seven percent of people surveyed said that buying from local and small businesses has the greatest impact on improving life in one’s local area, while 29 percent cited voting in local elections as key, and 20 percent favored volunteering for community organizations. And 53 percent of those surveyed said that their personal resources, like time and money, gave them more ability to make an impact in their local areas. That feeling was particularly strong among people age 39 and younger, according to the polling data.

If Americans prefer grassroots action, then they also see the climate for homegrown solutions improving in small ways: Forty-one percent of people surveyed said that average people had more influence now than they did 10 years ago in bringing about changes in their local areas. Interestingly, women of all ages felt like they had more influence now over local issues than men, of all ages, felt like they had.

Americans Prefer Their Solutions Locally Sourced – CityLab.

St. Joseph’s Day-New Orleans style (March 19)

I thought I would share some pictures uploaded by our recently retired newspaper food editor Judy Walker (seen in one picture in the hat with altar host, Subil Prosper) of her visits to St. Joseph’s Day altars around town. There are also pics of Mardi Gras Indians -taken by local photographer Roy Guste- as St. Joseph’s Day is also a public day for showing off their beadwork and parading.

The holiday is one of my favorites as it is a true New Orleans experience and involves food, superstition (or faith depending on how you look at it),  “visiting” and tradition. Really, this is an extra-extraordinary day among many extraordinary days in New Orleans. The farmers market itself has hosted beautiful altars in years past, courtesy of food maven, media star, and Slow Food founder Poppy Tooker. Each item on the altar has meaning, some to honor different saints or the Trinity or local or family traditions.

Fava Beans
The fava bean was the main food that kept families in Sicily alive during the drought. Italians would carry this “lucky bean” with them for good fortune. If you pick up a dried bean from an altar on this day, you will receive good luck all year.

(I carry one in my wallet.)
Fish
The 12 fish represent the 12 apostles.
Breads Shaped into Symbols
Several breads are made that represent both Jesus and St. Joseph. The symbols include ladders, hammers, nails, saws, lilies, and a staff for St. Joseph; and crosses, palms and wreaths (for the crown of thorns) for Jesus.
Olive Oil and Wine
These serve as a reminder of the many vineyards and orchards in Sicily.
The altar is broken up on St. Joseph’s day and food and donations are then distributed to the poor.

March 19th marks the Catholic celebration of St. Josephs Day where Catholic New Orleanians construct elaborate altars in honor of this saint. The tradition, commemorating the relief St. Joseph provided during a famine in Sicily, began in the late 1800’s when Sicilian immigrants settled in New Orleans. Altars are found at local New Orleans churches, especially those with strong Italian roots, but they are also constructed in private homes, halls, Italian restaurants, and public spaces in different communities throughout the city. If you happen to see a fresh green branch over a local’s doorway, it means you’re invited to participate in the altar ceremony and to share the food.

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I’ve also heard raves from friends about this altar.

New Orleans had a large influx of Sicilians in the 19th century who celebrate their patron saint but it is also an important day for the Mardi Gras Indians for more obscure reasons. The Indians activities defy easy description as do their amazing handmade regalia, stitched by the wearers themselves on many a night after getting off their day job. The Indians’s traditions can be viewed at the Backstreet Cultural Museum in Treme and if you are lucky to be in New Orleans on Fat Tuesday and around St. Joseph’s Day or on the Sunday before, you can view these amazing artists on the streets of New Orleans.

this excerpt gives one explanation:

St. Joseph’s Night with the Wild Indians is not an experience to be taken lightly in any measure. It’s the living manifestation of an age-old ritual, preserved and practiced by the descendants of the African slaves, which goes back to the perambulating societies of West Africa and their call-and-response chants, the secret societies of masked warriors which are common to both African and native American cultures, and the unsanctioned moonlight ceremonies conducted by African slaves under pain of death on the plantations of the American South.

 

photo by Roy Guste

photo by Roy Guste

Joyce Montana (Widow of Big Chief Tootie Montana) and son Darryl Montana. photo by Roy Guste

Joyce Montana (Widow of Big Chief Tootie Montana) and son Darryl Montana. Photo by Roy Guste

 

Another detractor and another clear need for better data and reporting

The article found here

For those of you who have read my “Big Data, Little Farmers Markets” blog posts linked here, and the Farmers Market Metrics pilots many of us have worked on, you know this is the kind of media that concerns me. I will fully agree that farmers markets have limits to their ability in carrying food equity on their shoulders, although I am not sure that markets ever promised that.

The findings extracted for this article lack necessary context and since the original academic article is behind a paywall, many are left to wonder how closely this piece extrapolated the best ideas from the study. However, I won’t be surprised if this small study did say exactly what has been used here, but I’d hope it made allowances for the small scope of the research and the lack of comparable metrics between community food systems and the industrial retail sector.

Farmers’ markets offered 26.4 fewer fresh produce items, on average, than stores.
Compared to stores, items sold at farmers’ markets were more expensive on average, “even for more commonplace and ‘conventional’ produce.”
Fully 32.8 percent of what farmers’ markets offered was not fresh produce at all, but refined or processed products such as jams, pies, cakes, and cookies.

As those of us know that are working constantly to expand the reach of good food, there has never been a belief among those that run markets that our role was to replace stores, especially the small stores and bodegas likely to be present in many of the boroughs of NYC. Instead, the lever of markets is meant to offer alternatives AND to influence traditional retail by changing everyone’s goals to include health and wealth measures that benefit regional producers, all eaters and the natural world around us.
As far as being more expensive, one might wonder if that the study did not compare the same quality of goods; these price comparisons often compare older produce with less shelf life to just-picked and carefully raised regional goods. I have bought much lettuce this year from a few of my neighboring markets that lasted 3-4 weeks in my refrigerator, which I have never been able to match with the conventional trucked-in produce seen in my lovely little stores that I frequent for many of the staples I need. Additionally, the price comparisons I have conducted or have seen have shown most market goods to be competitively priced or cheaper in season, so this study may need a larger data set or maybe a longer study period.
Generally speaking, refined or processed foods available from cottage producers at a market are markedly different from what is seen in the list of ingredients in most items on a grocery store shelf. Using fruit or vegetable seconds for fresh fruit spread or salsa is common among market vendors and extends the use of regional goods. And of course, balancing one’s diet means allowing for a treat on the table after that good dinner and may actually lead to less junk food later.

And finally, the article does not even consider the positive impacts found in markets for regional producers or neighborhood entrepreneurs; that omission in these type of articles is always a warning to me that we are reading an author who has spent little or no time quantifying the needs of the entire community being served in the market. If you require proof of the need to show the multiple impacts of farmers markets, the author’s curt conclusion should make that need clear:

Sure, they’re a great place to mingle. But as to whether they are a net nutritional plus for the neighborhood, the answer appears to be: Not so much.

(someone needs to introduce this guy to the idea of social determinants of health.)

Even so, as mentioned in those Big Data and FMM posts (a new Big Data post is coming soon), even these weak arguments are still based on data and analysis which means WE need to do a better job as well. It’s high time that we started to publish regular reports from the front lines of farmers markets, CSAs and other food and civic projects that use our own good data to show the impact that we are making everywhere rather than just keep rebutting these viral pieces that offer incomplete or inaccurate snapshots.

Tyler Ortego’s Big Idea is fighting coastal erosion with oysters

1) Food and environment should be linked more often.
2) I think my region will become ground central for innovation on coastal reclamation.
The work along the Gulf Coast to deal with the loss of habitat because of climate change and natural resource depletion could very well become a beacon for other coastal communities. I can tell you that we are here (at the intersection of the busiest set of ports in the Western Hemisphere by the way) and we will remain here as long as we can to find ways to mitigate the loss of land and food.

Some time take a look at the wetlands map of the coast of North America and estimate how much undeveloped land remains in the South that can be the start of reclaiming food and place.
Tyler Ortego's Big Idea is fighting coastal erosion with oysters | NOLA.com.

Growing populations and development along the coasts increase the vulnerability of coastal ecosystems to sea level rise. Development can change the amount of sediment delivered to coastal areas, worsen erosion, and remove or damage wetlands. For example, coastal Louisiana lost 1,900 square miles of wetlands in recent decades due to human alterations of the Mississippi River’s sediment system and oil and water extraction that has caused land to sink. As a result of these changes, wetlands do not receive enough sediment to keep up with the rising seas and no longer function as natural buffers to flooding. Rising sea levels could also increase the salinity of ground water and push salt water further upstream. This salinity may make water undrinkable without desalination, and harms aquatic plants and animals that cannot tolerate increased salinity. In the mid-Atlantic region, sea level rise is making estuaries more salty, threatening aquatic plants and animals that are sensitive to salinity.

We Eat Our Veggies — When We’re Eating Out

If we want to change our diets, maybe we need to think about why the food we buy at the store has so much sugar and so few vegetables. The committee recommended we eat more meals at home, but while that will get us more fruit and less sodium, it’s not going to increase our vegetable intake unless we change our habits.

We Eat Our Veggies — When We’re Eating Out | FiveThirtyEight.

Tom Spicer, the man who taught Dallas how to eat better, has died

Met him once and had a fascinating conversation on food and New Orleans and markets and restaurants and a few other topics. He was a true New Orleanian: engaging, voluble, opinionated and talented at a wide range of crafts.
People like this are necessary to those of us waging the often-solitary fight to build a sustainable food system piece by piece, person by person: they inspire and challenge us with their words and their actions. Thank you Spiceman. Tom Spicer, the man who taught Dallas how to eat better, has died | Dallas Morning News.

2009 Profile

an example of the type of comments left on Dallas sites upon news of his passing:
Tom Spicer meant more to me being in business than anyone. He was one of my first customers and he encouraged me from the very beginning. Tom gave me a list of my best accounts to this day! Tom was so passionate and fun to speak with , he started me off on my food journey in life and was essential in helping my company get started. Fennel and dill pollen spice would never be here today without Tom Spicer.

Has farm-to-table helped the actual farmer yet? – LA Times

The solution for rural economies and small-scale agriculture is not to DIY everything but to build a multifaceted, participatory food system of fully employed food producers, not hobbyists.

Great piece but make sure that you also read the comments attached to see how many people have either “campaign fatigue” about local food or are attached to that trope about how local food can’t feed the world. My comment on there attempts to address that.
Has farm-to-table helped the actual farmer yet? – LA Times.

Mo’ Money? No Problem.

IMG_1536

The picture is from my regular weekly, year-round Saturday market, founded in 1996 in the small town of Covington Louisiana, which is only 40 miles north of New Orleans but separated from it by Lake Pontchartrain and its 24 mile-long bridge.

The market is very ably run by sisters Jan and Ann, using very minimum staff hours but with enormous amounts of community buy-in. They have music scheduled every week, often have food trucks and during holidays have author signings or tasting events. The market has loads of seating, a permanent welcome structure with donated coffee and branded merchandise for sale. I tell you all of that to show how they balance the needs of the shoppers (by adding amenities that cannot be offered by the vendors) and the needs of their vendors (they keep the fees low by having less staff hours and carefully curate the products to showcase only high-quality regionally produced items), but also do their very best in their estimation to reduce their own wear and tear as staff.

To that end, they decided long ago to not participate in the same farmers market wireless machine/token system that we had in New Orleans; I had been the Deputy Director of that market organization and in 2006 or so had shared news of our emerging token and benefit program system with nearby markets in case they wanted to add the same; Covington told me then they didn’t see the need in their small town, even though they know and care about the large number of low-income people on benefit programs living nearby and do their best to offer a wide variety of price points and goods. I must confess that after our initial chat I was a bit disappointed by the lack of interest in expanding the reach, but soon realized this was an example of a particular type of market (rural niche) and the leadership was comfortable with the middle-class vibe they had certainly attracted. And I also realized a few years later that if they had been influenced by our complex system, it would have probably been a wrong move for the market at that time (more on that later.)

They knew, however, they at least needed the access for shoppers to get more cash and had asked the bank (a market sponsor) to have an ATM, and had also asked the municipality to add one (the market space is on city hall property), but couldn’t get anyone to move on the request. Finally, a 3rd party entrepreneur approached them to put one in and ta-daa, they finally have their ATM. It is moved in on Saturday morning and out again when the market is done, but the market will have a conversation soon with the mayor (a strong market supporter) about getting it there permanently. I was thrilled to see even that machine, as the nearest bank is blocks away and on far too many days I have grumpily got BACK in my truck to get more cash.

And in the days since those early rounds of proselytizing for (only) a centralized token/EBT/Debit system at every market, my own work has led me to the conclusion that instead there needs to be a suite of systems for markets to choose the appropriate version to process cards, rather than just the one system for everyone. Some markets can serve their shoppers with an ATM (some can own it, some can lease theirs and some can have a 3rd party offer the service like Covington), with some farmers having EBT/debit access on their own; some markets can use a phone-in system for EBT and have a Square on a smart phone at the market or farmer-level; some need the centralized system, but are figuring out electronic token systems; and yes, some do still need to bells and whistles of the centralized token system; and some markets need that system that is still developing, as technology continues to change to add more options for these systems.

What will help this multi-tiered system to happen is for markets to keep on sharing their ideas with each other and to gather data on why their system works for their community. That may be as simple as doing a regular Dot Survey/Bean Poll to ask shoppers about the interest in card use, or doing an annual economic survey like SEED, or asking their vendors on their annual renewal/application form about their use or projected use of card technology (you’d be surprised how many vendors already have Square or another version of it). And markets and vendors that do have the technology need to track the time and effort it takes to process cards and to build the entire system, which includes some outreach and marketing, and a significant amount of bookkeeping and share that information.

I keep gathering examples of innovation among markets and hope that sooner or later I (or other more able researchers) can be tasked with conducting in-depth research about those ideas to offer the market field a more comprehensive and dynamic view of all of the great ideas managed by our market systems. In the meantime, if you come to Covington your pajeon (warm Korean pancake) is on me; after all, I’ve got the cash.

FMC’s Free SNAP EBT Equipment Program is Open

As you may have heard, the United States Department of Agriculture (USDA) Food and Nutrition Service (FNS) partnered with the Farmers Market Coalition (FMC) to provide eligible farmers markets and direct marketing farmers with electronic benefit transfer (EBT) equipment necessary to process Supplemental Nutrition Assistance Program (SNAP) benefits.

WHAT


FMC will cover the costs of purchasing or renting SNAP EBT equipment and services (set-up costs, monthly service fees, and wireless fees) for up to three years. After their application has been approved, eligible farmers and farmers markets will choose their own SNAP EBT service provider from a list of participating companies. Transaction fees (for SNAP EBT, credit, and debit payments) will not be covered.

WHEN


The application period will open at 9:00am EST Tuesday, February 17th, 2015. This is a first-come, first-serve opportunity, which will be over when all the funds have been allocated. Don’t wait!

WHO


SNAP-authorized farmers markets and direct marketing farmers (who sell at one or more farmers markets) are eligible for funding if they became authorized before Nov. 18, 2011, AND fall into one of the following categories:

A. They do not currently possess functioning EBT equipment; OR

B. They currently possess functioning EBT equipment, but received
that equipment before May 2, 2012.

Wondering what qualifies as ‘not currently possessing functioning EBT equipment?

Markets and farmers do not currently possess functioning EBT equipment if:

They currently rely on manual/paper vouchers to accept SNAP,
They do not currently accept SNAP and have never possessed functioning SNAP EBT equipment, or
They do not currently accept SNAP because their EBT equipment is
:
Damaged beyond repair.
Non-operational because their SNAP EBT service provider no longer offers SNAP EBT processing in their state.
Stolen or lost.
For more information on the program, including frequently asked questions, an eligibility chart, background information and application instructions, visit them at farmersmarketcoalition.org/programs/freesnapebt
found here.

CSA FARMS CELEBRATE NATIONAL CSA SIGN-UP DAY FEBRUARY 28

(By the way, brilliant marketing idea to explain that this CSA “event” is scheduled on what has been the most popular CSA sign up day of the year in the past. What similar idea could the farmers market field adopt I wonder?)

PITTSBURGH, PA (February 23, 2015): Farms from around the country are celebrating National CSA Sign-Up Day on February 28. The day encourages food consumers to buy a share of their local farm’s harvest for the 2015 season, a buying model known as Community Supported Agriculture, or CSA.

CSA has become an important model to support local agriculture since it was introduced to the United States in the 1980s and since grown to over 6,000 farms across the country. To join a CSA, members buy a share of the harvest in the Winter and Spring and then get a box of local produce each week throughout the growing season.

“CSAs are the most authentic connection between a farmer and eater available. CSA members get the freshest, high quality, seasonal local produce, but they also get a direct connection to their farmer. This model is economically important to farmers, especially small and beginning farmers, because they can grow with confidence knowing that they have a market for their produce ahead of time.”, says Simon Huntley from Small Farm Central, a technology company that works with CSA farms across the country, and the creator of National CSA Sign-up Day.

February 28th was chosen as National CSA Sign-up Day because this day is the most popular day to sign up for CSA shares according to the 2014 CSA Farming Report. Buying a CSA share in late winter is important because farmers are making the capital investments for this year’s harvest now and the CSA model means they do not need to finance these costs with costly credit.

“The CSA model was what allowed me to start my own farm business at age 23. Without the sale of CSA shares, I would not have been able to buy seeds, potting soil, fertilizer, or anything else. Six years later, my business is still going strong, and it’s because of the CSA. Access to capital in the off-season; the meaningful connections between farmers and CSA members; the sense of ownership and pride members feel about their CSA farms–all these things add up to healthy farms, businesses, and communities. The CSA model is good for everybody,” says Laura Olive Sackton, owner of First Root Farm in Concord, Massachusetts.

For eaters looking to join a CSA, a searchable database of CSA farms is available at localharvest.org.

To learn more about National CSA Sign-Up Day and the CSA model, visit http://www.csasignupday.com.

For more information, please contact:

Small Farm Central
Simon Huntley
simon@smallfarmcentral.com
http://www.smallfarmcentral.com
412-567-3864

###

S.F. property owners to get tax break from creating urban farms

Under the new law, the five-year contract stays with the property even if it’s sold, but if an owner wants to get out of it they can pay back taxes and interest. San Francisco’s ordinance limits the tax savings of individual property owners to $25,000 per year; if the savings are higher, an official review is necessary. City officials in Sacramento, Fresno, San Jose and San Diego have expressed interest, but haven’t yet passed the necessary local legislation.

Los Angeles is close to doing that, and Clare Fox of the Los Angeles Food Policy Council estimates there are 8,600 parcels within Los Angeles city limits that qualify.

How nice to see so many benefits listed for growing food:
“It’s about food security and food access, but it’s also about transforming blighted vacant places that are prone to illegal dumping into community places,” she said.
“It’s a way to beautify the neighborhood and stabilize real estate values. Plus, there are the environmental benefits.”

S.F. property owners to get tax break from creating urban farms – SFGate.

Protestors rally in support of Golden Gate farmers market

FYI- this is Florida and not northern California..

A few issues that I would like more information about from this story: one, if the market and the county had communicated in the past and two, how many local people think that flea market goods have too much room at this market and if they agree that a farmers market should not contain those goods. I’m not advocating for flea market goods at markets (my own markets were very strict about any non-food goods) but whether it is true that flea market goods are taking up most of the space in this market and whether those flea market goods have a place in farmers markets should be up to the local community, which certainly includes the municipality in question, but doesn’t mean the commissioners should decide these issues alone. It is important to note that in many cases across the Americas, staple markets have a place in many communities and can be a very useful type of market for small rural communities or for immigrant communities.

Lastly, the rule to only allow open-air markets to operate only 28 days per year seems awfully restrictive. I wonder when that was passed in Florida and how many counties have that rule? And is it to restrict flea markets but ends up restricting farmers markets too? I do know from my pals in farmers markets in Florida that the use of the term farmers market is all over the place across the state; resellers use the term in normal practice and of course, in a state like Florida that has massive agricultural exports, small farms and direct marketing are not likely to be valued as highly as in other states. Of course, California does have a thriving farmers market system, but also has a very different political climate and history.

For all of these issues, this is why I advocate for formal rules that allow for constant transparency and clarity in market governance. Rules that explain why, when, how and for whom a market operates can help reduce these issues before they get to crisis stage. In addition, this is also why I hope Farmers Market Coalition and their partners are successful in building a simple and usable data collection system; If all markets could gather a few comparable metrics each year, these issues might be more easily diverted or at least, add facts to lessen a charged situation.

The controversy started when Collier County commissioner Tom Henning used the word “gypsy” to describe vendors at the Golden Gate Community Center market. Commissioner Henning wanted to protect a business that complained the farmers market shoppers were taking up his parking spots….
While county commission retracted their initial vote to shut the market down, their problems aren’t over.

County laws say open-air markets can only operate 28 days a year. But vendors at the farmers market want to stay open all year. A petition with 1,300 signatures will be presented at a county commission meeting on Tuesday.
this from another
Taylor said the county’s issue is that it’s not a farmer’s market, but more of a flea market and it appears to be disrupting local businesses.

Protestors rally in support of Golden Gate farmers market – NBC-2.com WBBH News for Fort Myers, Cape Coral & Naples, Florida.