Ale to the Chief: White House Beer Recipe | The White House

Ale to the Chief: White House Beer Recipe | The White House.

Isaac #1

By Sunday last, we were all on edge but making the hard decisions. Because by Tuesday, we had to be where we were going to wait out Isaac. Isaac: the 2012 tropical storm, then hurricane that confounded all of the experts to its future path and strength and was unbelievably destined to make landfall 7 years to the day that Katrina came. So complicated and difficult Isaac proved to be to track that they were talking about retiring its name long before it hit land, which they only do when there should be one storm of that name to remember.
Later that day (Tuesday), when it seemed to make landfall in Plaquemines Parish with more ferocity than expected, bad news seemed sure to follow. In other words, someone in our watery region was definitely now going to have a big storm over them. The city has long feared a “direct hit”, or to be more explicit, a hurricane that came up the Mississippi River side of New Orleans. Lucky for us, the core strength of Isaac remained minimal and the track actually ended up slightly west of the city and the river. Unlucky for our region, this storm stayed put. Stalled more than once, dumping rain and punishing us with 60-80 mph wind for 48 hours. Imagine that formula.

“Shelter in place” is what the mayors call it when they don’t call for evacuation and want people to stay put and not expect that the city will open shelters. We mostly shelter in place for anything less than a Category 2 Hurricane. This one wasn’t even going to surely reach hurricane strength, so the cost and strain of evacuating 500 miles or more is unlikely for most of us city folks. And for those who grow our food, it is impossible to leave since their livelihoods not to mention animals would stay while they left…

For only a few of us, electricity stayed on throughout and allowed us to keep everyone that was literally in the dark up to date. Here is what I remember:
For the first 24 hours, all the news was wind and rain and worry. Like many storms (including Katrina) the bad news can often come after the eye has passed and inhabitants feels safe. Or, bad news can be much farther out from the center with the rain bands that come off the right upper quadrant of a storm which are often the most devastating. Hurricanes also come with storm surge from its days gathering speed on open water which is often the worst of the damage when it reaches areas like Lake Pontchartrain, which is actually an inlet of the gulf and not really even a lake, so you can see why the concern…..
So, by Thursday midday when the city was mostly over the worst of it, and impatiently waiting for the electricity lottery to be started up (oh, that is a WHOLE ‘nother story), the news came in that levees below the city were compromised (not the federally managed river ones, but interior levees) and when I heard Braithewaite, my blood ran cold. Citrus vendors that have been with the Crescent City Farmers Market since its beginning were possibly in trouble.
The video of boats with rescuers using axes to rescue people from their attic was so reminiscent of Katrina, I found myself sobbing, remembering 7 years ago to the day the arrival of Katrina. (Although the levee breaks of that terrible week were not known for a day or even two after the landfall of that storm, because authorities were not paying close attention to the water protection system!)

Slight difference-this time, it looks like those stranded were (mostly) being found in time, I firmly reminded myself. By the way, Google Plaquemines Parish President Billy Nungesser to hear about what a real character and leader does during times of disaster…
That water rose to the tops of raised 2 story house down there and continued throughout the day, while gubernatorial talk of deliberately blowing holes in levees to reduce the pressure on flooded areas was seriously discussed and finally decided in favor. If you haven’t seen “Beast of the Southern Wild”, do so to see the artistic (albeit anarchistic in that case) explanation of this idea. Actually, see that film for one of the best examples of the environmental destruction that coastal people handle and still overcome to maintain and build community. Just see it please.

Then Friday we started to hear about the North Shore getting the rain and wind that they had been waiting for-those outer rain bands on the right hand side of a hurricane. Storm surge did as promised and pushed the Gulf and Lake Pontchartrain into the small rivers and creeks north of the city. This area is where the majority of our farmers live and grow the food to bring to the city and its markets. I had been texting the founder and director of the New Orleans markets Richard McCarthy throughout, who shared news as he received it from his farmers and fishers. When the dam in Percy Quin State park in Mississippi (due north of many Louisiana farmers) was compromised, the folks along the Tangipahoa River were told to leave and leave quickly. Farmers dot the towns in that parish, although most had high ground. Nonetheless, crops were no doubt being flooded and we texted our concern back and forth. News remains limited at this point, as flood waters continue to rise actually as of this writing, Saturday evening.
He also shared with me the (expected) news that they would open the Saturday market with whatever vendors could make it. “Cheese and popsicles” is what he gallantly promised. Much more than that showed up, meat, milk, cheese, honey, beans, tomatoes, squash and apples….
A lovely welcome back to those who made it to Girod and Magazine, as for those who made it to the Red Stick Market in Baton Rouge and to the Covington Farmers Market on the aforementioned North Shore on that same market day. And for those who we have not yet been seen, the market community awaits your return.

Continued soon….

Isaac track

Planning ahead: Consumers prefer fewer options when thinking about the future

How people shop is crucial for markets to understand. We cannot assume that there is only one style of market farm table or only one version of local marketing that will attract more people. I have been fascinated by retail anthropology issues for years and I think it is key that market organizers build retail knowledge into market job descriptions and helping vendors to understand so they can refine their business strategies.

Planning ahead: Consumers prefer fewer options when thinking about the future.

The Street vendors of New York – Short documentary on Vimeo

The Street vendors of New York – Short documentary from Samuel Enblom on Vimeo.

Grantstation offer

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R.I.P. Jim Core, anchor farmer at Crescent City Farmers Market and Covington Farmers Market

ImageI arrived at the Covington Farmers Market and saw Jan almost immediately. Sadly, she told me that she had news this morning that one of the shared vendors between CCFM and CVM had passed away overnight.It was not entirely unexpected, but still a shock. We talked quietly of Jim and Gladys for a few minutes and then I spoke to AJ, their grandson (the up and coming farmer in the family) who valiantly came to sell on this sad morning. Jim would have agreed with AJ on that. Now is the time to support the family as only a market community can – with small moments of consideration and shared memories. Thanks Jim for your never-ending innovation and humor. We’ll do our best to assist Taylor’s Happy Oaks Farm.

Click here to learn what the Crescent City Farmers Market is doing to honor Jim

PA system for markets

One puzzle that I never could figure out at the markets that I ran was how to get a decent event PA system that was not thousands of dollars or too weak to work. This is one I saw someone use a few months back and remembered it when I saw it in a news story this weekend.
Certainly, demonstrating chefs need them (even when they think they don’t!), market managers should wear one when doing small group talks and maybe it’s even something that could be offered to market vendors to do an on the spot demonstration (filleting fish or shucking properly?) or when offering “a health minute” at market….

http://www.pyleaudio.com/sku/PWMA60US/50-Watts-Portable,-USB-Waist-Band-Portable-Pa-System-With-A-Headset-Microphone-wBuilt-In-Rechargeable-Batteries-(Color-Silver)

Dry farming in a drought era

Olive and grape growers have used this technique for thousands of years. Now, farmers are expanding this approach for “tomatoes, pumpkins, watermelons, cantaloupes, winter squash, olives, garbanzos, apricots, apples, various grains, and potatoes” – all crops that are successfully dry farmed in California. For example, apples were traditionally dry farmed in western Sonoma County. While the fruit size was smaller, the yields were good and most of the fruit went for processing where size is unimportant. There are probably many more such examples.
From the article: Dry farming is not a yield maximization strategy; rather it allows nature to dictate the true sustainability of agricultural production in a region. David Little, a Sonoma vegetable grower who says he at times gets only a quarter of the yield of his competitors, describes dry farming as “a soil tillage technique, the art of working the soil; starting as early as possible when there is a lot of moisture in the soil, working the ground, creating a sponge-like environment so that the water comes from down below, up into the sponge. You press it down with a roller or some other implement to seal the top…so the water can’t evaporate and escape out.”

See the case studies section in the article for some examples of growers that dry farm such crops in California.

http://agwaterstewards.org/index.php/practices/dry_farming/

FARMERS MARKET COALITION ANNOUNCES INTERIM EXECUTIVE DIRECTOR

August 14, 2012

The Farmers Market Coalition (FMC), a national nonprofit organization incorporated in 2006, is proud to announce that Jennifer O’Brien will serve as Interim Executive Director Through January 7th, 2013. Jen will build on the successful four-year tenure of FMC’s outgoing Executive Director, Stacy Miller. She will help guide the FMC through a leadership transition, while continuing to carry out its mission of strengthening farmers markets across the country for the mutual benefit of farmers, consumers, and communities.

O’Brien is a lifelong farmers market patron and volunteer, who has integrated a passion for food policy into her work in communications and planning. While with AECOM, an urban planning and landscape architecture firm outside of Washington, DC, O’Brien worked with the National Park Service, the Environmental Protection Agency, and numerous nonprofit and private organizations to create civic meeting spaces, preserve natural areas, and design parks and gardens all over the US. Specializing in communication design and outreach, she worked closely with community stakeholders to research and distill data, build consensus, create educational materials, and craft plans and policies. Throughout these initiatives, O’Brien advocated for the inclusion of farmers markets, and publicized their many benefits.

“The ultimate goal of urban planning is to improve the social, environmental and economic health of our communities. While there are thousands of wonderful programs working to better our cities and neighborhoods, I am most impressed with the comprehensive and direct impact that a farmers market can have on its region.” says Interim Executive Director Jen O’Brien.

O’Brien holds a master’s degree in urban and environmental planning from the University of Virginia, where she concentrated in sustainable food systems. O’Brien has partnered with local and national organizations to write reports on agricultural policies and practices, regional food distribution methods, federal farming initiatives, and sustainable food production. Some of her research included working with the Philadelphia Food Trust to collect data on EBT usage at farmers markets across the country, assessing the food security of coal mining towns in Southwest Virginia, and test piloting a comprehensive food policy audit.

O’Brien’s projects have received numerous awards, including ICLEI’s Sustainable Leadership Award for Outreach Innovation, and a Downtown DC Business Improvement District Momentum Award. Her research on food policy auditing has been published in the Journal of Agriculture, Food Systems, and Community Development (JAFSCD).

“FMC’s leadership in advocacy, data collection, networking, and outreach give market managers, vendors and patrons the tools to capitalize on the strengths of their markets, as well as identify and act upon opportunities for growth. I’m so grateful for the opportunity to join in this exciting effort, and will work closely with the board members, staff, and partners to provide the highest level of service to the farmers market community.”
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The Farmers Market Coalition (FMC) is a 501(c)(3) nonprofit dedicated to strengthening farmers markets for the benefit of farmers, consumers, and communities. For more information about the Farmers Market Coalition, including please visit their website at http://www.farmersmarketcoalition.org.

Pawpaw story needs to be told

http://kck.st/NlT7lz

74% of these respondents favor farmers markets

MSN poll I saw on Sunday showed these results. Not bad. Price concerns seem to have lessened…
Has anyone done a poll just like this in their local paper I wonder?

WHAT DO YOU THINK?
More and more people are purchasing their fresh, organic fruits and veggies at a local farmers market. Do you shop at the farmers market near you?

35 % Yes, they have the best stuff. 17,764 votes
26 % No, it’s too expensive. 12,999 votes
39 % Sometimes, when it’s convenient. 19,908 votes

Total Responses: 50,671
Not scientifically valid. Results are updated every minute.

I also have this link so that you can see the most updated results of the poll:

msn poll on farmers markets

Leader reflects on CFSC’s closing

http://blog.whyhunger.org/2012/08/reflections-on-the-closing-of-the-community-food-security-coalition/

Community Supported Enterprise Webinar offered

BALLE offers a webinar on a CSE (Community Supported Enterprise) called Worker’s Diner, which is using a local stock offering to finance a worker-controlled restaurant. Learn about the process and raising funds locally from the perspective of a worker cooperative:

Local Stock Offerings Part Two
Worker Ownership and Direct Public Offering

Chris Michael and Workers Development have been working to create Workers Diner, a family-friendly dining establishment serving traditional New York City diner cuisine in the heart of Central Brooklyn. Pending funding through a Direct Public Offering launched this spring, Workers Diner will be organized as a worker cooperative, with all voting rights and profits retained by worker-owners.

The founders of Workers Diner intend on establishing a replicable model for the financing of worker-controlled businesses: with startup costs raised from local communities, profits and proceeds can remain in local communities. Join Chris as he shares this model and the Worker Diner story.

Tuesday, August 14 at 10am PT / 11am MT / 12pm CT / 1pm ET / 8am HT

Learn more and register:
http://www.livingeconomies.org/node/852