Farmers markets will become even more important in this chaotic time; consider how to make sure they continue.
Market day should be the priority. That doesn’t mean your programs are not vital (they are!) but if the market doesn’t open none of those can happen.
Some suggestions:
Confirm that your market space will continue to be available. That may be an issue if you only have a handshake agreement with an entity that may not be understand all that the market provides or in some cases, you may just be finding out they may be in opposition to some of the things markets provide. So check, get a signed agreement for a few seasons in place and look for a possible back up spot if needed.
Ensure your budget is not completely tied to federal grant programs. Some folks think that because they get money from a city or a state that it means it will continue, but those monies may originate from federal grants. Check. And start to look for local and regional foundations that support democratic civic activities. Put the word out on social and with your email list that your market has programs that need funding partners. If you haven’t yet partnered with like minded businesses as sponsors, consider this. Tent Talk has LOTS of episodes on partners and fundraising locally.
Revisit your budget to reduce spending anywhere you can. Make sure that the market day budget (meaning the costs for staffing and hosting the actual space) is finalized and separately managed from any other initiative or program budget.
Talk to your vendors. Find out what they are planning, what they are worried about for 2025. So far, it does seem that food producers will be in great demand; encourage them to talk to you about opportunities they are approached about and if you can, help them sort through those. I wish I could tell all of you to not get angry with vendors who pull out of markets (esp at the last minute) but I know we are human and that their absence could be a problem for your market; still I can tell you it won’t help and will make others less likely to tell you if they are getting offers.
If you are approachable, respectful and open to listening to their needs you may see some decide to stay because of that, and if nothing else, by being a good listener, you may know earlier. And because…empathy goes both ways.
Talk to your shoppers. See above.
Do more than use social media; revamp the newsletter, have a simple website, put flyers up, design kitchen magnets with website and phone number, give dedicated shoppers materials to hand out.
Be visible at market.
At market, let’s stay away from shame and blame, and focus on connection and inclusion.

