Farmers Market Coalition Board President Bernie Prince visits Ohio to support their state association and to promote FMC’s work.
farmers markets
Multiplication Philanthropy – Dan Pallotta – Harvard Business Review
This is a great column on extending the thinking on philanthropy past a program grant or even just capacity building! Many of the foundations that work with public markets already do that, if you’re savvy enough to have the conversation with them. And it is also true that most of the markets I know miss the opportunity to leverage more money when they do get a grant by asking your grant officer if they have any ideas about other funders they might know who might also want to support the project.
Multiplication Philanthropy – Dan Pallotta – Harvard Business Review.
Know Your Farmer, Know Your Food webinar
Thursday, I attended the USDA & Regional Food Systems: Navigating the Know Your Farmer, Know Your Food Initiative – an NGFN webinar held by Winrock International. Nice overview of the new site that highlights the programs and case studies that have been supported by USDA in the last few years that benefit regional food. The Compass pdf is excellent and connects programs, farmers and funding so that people can see the entire scope. Do realize this is what has been funded through the USDA and not a list of all food projects in the US. Take a look at the webinar at a later date, it will remain available and do remember to download and share the pdf:
PDF
I think the enthusiasm over the site and the use of social media is fantastic, but I do hope that we can keep some paper and pen activists involved as well. So many of our networks do not have easy access to the internet or social networking-I asked how they might involve those without broadband and Wendy answered that they are working with the land grant universities and the extension service in every region and also working with partners that can spread the word. So please, visionary food system folks, set up a computer at the market or in your office and show your farmers, fellow organizers and stakeholders the site and make sure your stories are told on this excellent new site.
Canada Reports 3.09 Billion Dollar Farmers Market Impact
Seems like a well done economic impact report from Farmers Market Canada for the 2008 season.
Mentors and markets
Richard sent me an email this week with the subject line: “news from Lucy.” I knew that it would certainly not contain good news.
Lucy (and her husband Allen) have been long time vendors of the markets Richard had founded and still ran. The markets that I had made my primary community long ago and then the markets that had become my employer and most recently, the markets where I am now viewed as an “old timer” and accepted by many as a semi-permanent member of their world without knowing exactly what it is I do on behalf of the markets anymore.
The news was that Allen had finally passed away, after a set of years where he got sicker and sicker and then we assumed had become very sick as we saw him no more at market. I knew it was coming sooner rather than later as I would go behind the tables and talk to Lucy (when she could show up) about Allen and how she was doing while it was going on. It was.. clearly tough.
Richard and I exchanged a set of emails quickly in a few hours, deciding to drive together to the funeral home which was about an hour north of the city. Since we used to sit a few feet from each other in an office the size of some people’s closet and ran a set of weekly markets and traveled to other markets and conferences both near and very far from home together we find we can sit companionably in many situations. Since we hadn’t been able to do that for a year or so, I think we both looked forward to the time again (after watching each other’s stress level rise during so many years of working under calamity, major deadlines and funding questions) and were also thankful that we could also cover the awkwardness of going to a funeral home by tag teaming the work of comforting.
Richard picked me up, we hightailed it to the funeral home (him assuming I had the directions, me assuming he would get us there safely), both of us talking all of the time about markets, vendors, Lucy & Allen, our families, New Orleans, shared friends and colleagues, social movements, and politics. Same as always in other words.
When we got there, Richard was immediately spotted by one of the daughters, the daughter who came to market often in the early days and had also sold at other markets as a vendor. She was glad to see Richard and hugged him closely and then Richard reminded her who I was. “I remember your face…” she said to me as she cried and hugged me. (I always tried to stay off the market “stage” as a manager, finding ways to showcase others and parry attention away. So there were itinerant people and family members of vendors who had only smiled at me or said hello or goodbye, since they had no issues to bring up with the manager and I had no need to talk about myself.)
We left her to other mourners as we headed to Lucy. As we neared, we saw our wonderful founding market nurseryman, Mr. M standing past her, talking to some other elders. He clearly looked well and I know we were both pleased we could look forward to having a minute to catch up with him as well.
We waited for Lucy to make her way through the line, and noted to each other that she looked tired and thin but at ease and warm with everyone. No surprise there-her market personality was steel tough but personable and incredibly insightful when it came to her customers and her fellow vendors. As we waited, their other daughter saw Richard, came out of the pew where she sat with her kids and hugged him and thanked us for coming. She said as she turned to go back to the pew with tears in her eyes, “He’s on his tractor again, I know…”and went and sat back down. Finally, we were at the head of the line where Lucy was. She smiled and said to us quietly, “My friends…” hugged us together, hugged Richard, then us again. We talked with her about the news that her daughter had shared a minute before; that Allen had asked Lucy a few weeks ago as she was readying for market if she needed him to do anything. That he asked her if she remembered to pack this or take that to the market. He still remembered the drill in other words.
That this week, she had finally sat down with Allen and told him it was okay and time for him to go – that after her son told her gently it was time to tell their father. She told us what she told Allen, and it sounded like other conversations that she had with him that she had recounted to me or I had overheard snippets – she was the one with perspective, while Allen was the one with the push forward who depended on her for a calm summing up and decision.
She introduced and passed us on to her son next in line, who was a close physical reflection of his father, and judging from the pictures projected on the wall, as her daughters were in their resemblance of a young Lucy. Seeing the pictures reminded me how much life each of our market community members have that we may have little or no knowledge. Pictures of Allen in the service, with his beloved grandkids (5) and with Lucy in many moments that were about family. The love and respect for their parents was old-fashioned and right.
We reached Mr. M. and had a grand time (quiet but grand) catching up with him. He was a founding vendor, one with superior retail skills and a wide-ranging client base that he brought with him from the shred of the public market he had last vended at, the one that Richard had met him and asked him to vend at the new market almost 20 years ago. He had remained a close confidant and mentor to Richard throughout the years and now, even after Mr. M’s son was now the vendor and Mr. M was no longer a physical presence at market, the warmth and respect was still evident between these two. Interestingly, viewing that particular relationship at the market over the years had sent me to find my own market mentors, one of whom had certainly became Lucy. Lucy had been the one of the ones to tell me the farmers unease with our separate holiday fair trade market, had taken me aside and asked me to explain what the purpose was for the new layout again and again (until I got the point she was trying to make) and one that had always also shared her personal perspective about market farming. Her perspective was so valuable to me that I had once said to her while sitting in her kitchen years before, “I think you might be the best example of a pure market vendor that I know.” That comment was in reply to the story she had just told about planting a certain type of bean the day before and had thought as she did, “I can’t wait to tell (customer’s name) that they are in the ground! They’re her favorite!” It was because that I knew that she and Allen had no intention of selling their food to wholesale interests, instead wanting to sell to those they knew, those whose children they watched grow at market, those who they could help understand what and how to prepare good food. This from a woman whose own family was one of the largest and best known of the great wholesale farming families. I learned a great deal from both of them, and Mr. M, as well as a few others who kept me in their sights.
Finding a mentor among market vendors is a delicate matter-one that does not necessarily imply favoritism, but instead means that a reality check or a confidence will be forthcoming when they think you need it. Watching the work done by a gifted seller of their own proudly made goods at a market is another type of mentoring too. And finally, going to pay your respects to one of your farming families, for one of your mentoring vendors in the company of the market founder and his mentor is yet another gift that I realize I have received from my community.
Grow with St. Joe CCFM Fundraiser
At the Tuesday Crescent City Farmers Market, I had another chance to support my old employer and hometown market: Buying a ticket to their “Grow With St. Joe’s event, the latest of their charming “popup” fundraisers. Founder Richard McCarthy has been busy mastering the art of creative fundraising on behalf of his organization over the years and when he does throw an event, they always reflect his deep awareness of how to connect his community to the food culture through fun and seasonality. St. Joseph’s Day is an important day for New Orleanians, and yet the Sicilian altars that used to be found in every neighborhood have lessened over the years. Leave it to CCFM to revive the tradition while remembering the saint who is credited with saving his believers from famine and in doing so, raise some money for our farmers markets.
For the Love of Farmers Markets-BC conference
Keynote speaker at British Columbia’s farmers market (BCAFM) conference is FMC’s Executive Director Stacy Miller: In her “Integrity at the Market speech,” Stacy will share the variety of models that farmers markets across the US are using to maintain authenticity and live up to the expectations of their communities, their customers, and their vendors.
“Trust, transparency, and the ability to empower consumers to learn and ask questions about food and farming are among the many unique values of farmers markets,” explains Miller, “but how do we honestly evaluate our progress in achieving these values?”
Racial Justice webinars
One of the areas in which farmers market organizers need to examine their own biases and be open and honest about the barriers in our part of the movement is on racial equity. We should tip our hat to the community farm movement, because these issues are being raised in many more communities that work on urban ag and with immigrant farmers but unfortunately, in my experience it happens much less often in the general farmers market movement.
We can begin to learn how to address issues by attending webinars like this. This series was brought to my attention by my colleague Oklahoma farmer, market organizer and food activist Demalda Newsome who is leading the way in her own community and also throughout the U.S. as a board member of the Community Food Security Coalition and SSAWG.
Webinar Series Registration
Register now for both sessions, and save $5 per webinar!
“Changing the Conversation on Race”
March 15, 1pm ET/10am PT
Avoid circular conversations around race that only lead to frustration and hurt. This session will help you move the discussion around racial justice past stalemate and towards one that’s more productive.
Presenters Kai Wright, Editorial Director of Colorlines.com, and Terry Keleher, Director of ARC’s Racial Justice Leadership Action Network will use examples from the award-winning Colorlines.com on framing sensitive topics.
“Taking Real Steps Towards Racial Justice”
April 19, 1pm ET/10am PT
Most people want to eliminate racism, but are not sure what to do or how to do it. Racism often occurs without consciousness or malice, but creating racial justice requires clarity and methodology.
Presenter Terry Keleher, Director of ARC’s Racial Justice Leadership Action Network will draw on examples of legal, policy and budgetary initiatives that have changed communities across the country.
In this interactive training, you’ll get practical tools to:
Talk effectively about racism
Keep conversations constructive and productive
Move from conversation towards actions and solutions
In this webinar, you’ll learn how to:
Counteract unconscious bias
Identify everyday opportunities for advancing racial justice
Move from institutional racism to “institutionalizing racial equity
If you want even more in-depth learning, save the date for November 15-17. ARC’s 2012 Facing Race Conference brings the most exciting thinkers, leaders, and activists together in Baltimore, MD. Early Bird registration is open now!
Hershey-more than chocolate
As I have mentioned here before, the folks at marketumbrella.org began looking at market typology when they began designing their pilot tools NEED and FEED. Since going on my own, I have continued that research and share it back with them. I hope to do a paper on the subject on typology this year.
This story points to a “campus market” The campus market has characteristics such that resemble the food security market, in that supply (or competition) may be limited, shoppers are meant to be drawn from a smaller radius and intervention in health outcomes is more pronounced.
Organizers asked hospital staff to educate their patients about the opportunities to purchase local fresh foods and participate in free wellness programs offered at the market.
“The key differentiating point for a farmers market located on a medical center campus is the proximity of experts in areas such as medicine, public health, nutrition, kinesiology and psychology, which enables the market to serve as a credible community venue for powerful public health promotion,” George said.
Mobile Market Greenpaper
This is a Greenpaper that I wrote while I was with marketumbrella.org (with help from Leslee Goodman, technical writer and editor) on the phenomena of mobile markets. I have had loads of requests for it recently, so am posting it here. It is available on marketumbrella.org’s marketshare page, which remains an excellent site for markets to find resources, as does the FMC Resource Library. The mobile market idea is interesting, but I believe that it is a short term fix that benefits the industrial system of food, rather than extending the reach of the alternative system we are creating. Because, without adding dignity and sharing wealth, nothing will change.
Southern Living’s 2012 Foodways Hero of the South: Crescent City Farmers Market Founder and Director
My old boss and ongoing collaborator on farmers markets theory and practice, Richard McCarthy has been honored with the Southern Living 2012 Foodways Hero of the South award. The runner up was the equally brilliant Poppy Tooker. Both are intimately involved with food system work in the South, throughout North America and across the globe. The Crescent City Farmers Markets are the fulcrum of the social justice movement in New Orleans and the two have been the most instrumental people in the scope of that work.
Congrats to them both.
Tools for Living
A few years ago, a coworker of mine who was one of the best children’s booksellers I had ever encountered, told me she felt “without purpose” in her life. It occurred to me then that many of my female friends had said something similar while in their 30s. I opined that it had to do with the way that modern women had only recently stopped having to do any of the work that fed, clothed or housed them and so had just begun to feel the loss of a particular type of usefulness. It seemed that men had lost track of that a few generations before, but women had only fully moved away from it in the 1970s.
I said then that when young people felt it, something would then happen. Now. I don’t see myself as a seer, but it’s clear that humans want to be useful and work on things they need for their own survival. So, once again, there is a lesson for all of us in the alternative food system-add dignity and fun to the place to those seeking real connections to their own survival.
Tools for Living – The Chronicle Review – The Chronicle of Higher Education.
