During the decade in which I was overseeing farmers markets, we had many hurricanes, the Katrina levee breaks, the BP Oil spill, lots of location changes, vendor changes (including a good number passing) and a crisis with our host organization that forced us to go out on our own as a 501 c3 after more than a decade as a university program. Our team grew more adept at weathering these changes, but we definitely had more staff turnover, less time for reflection and planning, and less resiliency financially and emotionally.
When I left to become a consultant at the national level and to support FMC, I was very sad to go but also relieved that I had made it through without breaking.
So I think of you, dear market operators, network leaders and anchor vendors, wondering about how you are faring with this never-ending set of civic breaks, panics, governmental snubs to local food systems, governmental overreach over farmers markets, lack of funding, obfuscation of the goals of farmers markets because of entities that use the name willy-nilly, brutal weather swings and so on.
Also I wonder about this because at Farmers Market Coalition we have made a conscious effort in the last few years to highlight the role of the market manager. We do that because it is one of the least understood things about markets and makes it hard to make the case for markets without the audience knowing the intentional nature and structure of the modern farmers market.
To that end, FMC has a communication plan with a goal of 1/3 of our comms output to focus on markets and their operators.
But I gotta say; its hard to do that, because so few of you share info about your work. The social media I see overwhelmingly paints a beautiful picture of market day, with all of the tents up and flags fluttering, vendors at the alert, ready to bag.
Which is great. It’s joyful and it’s inviting. I get it. I did it too. And we should continue those posts and updates.
But we are also a movement of over 9,000 sites, of many types and sizes, with shared stresses both internal and external. Many of you have huge system change goals for your 4-hour a week market, and work diligently over most days of the week to make them happen. A bit of that shared with your community can help them understand why the market remains outside in a vacant lot after many years, why there are rules against anyone just joining as a vendor, why your local municipality should be supportive, why funders who share the same goals should seek you out.
So once in a while, tell us how you are doing, amid your gorgeous pics of produce and smiling vendors. Talk about your staff and volunteers. Talk about your dreams for the market.
And if you have the urge, take a second and let me know how you are doing.






