Women as Brokers

I think this study about gender bias among networkers in business is important for food system employers and boards to think about, since so many women are in the position of acting as a “broker” in our sector. I have seen female market managers and other food system connectors perceived negatively by their community when discussing the role of active networking or advisor, while seeing men described as competent for managing the same activities.

Normally, women are thought to excel in the social realm — so you would think that they would be seen as good work brokers, the researchers said. But “despite the widespread notion of women as social specialists, perceptions of the network position of women will be distorted because of the expectation that brokerage is man’s work,” they wrote.

Much of this distortion may be below the level of conscious awareness, Professor Brands says, and simply bringing it to employees’ attention could help minimize the reputational bias that women incur at work.

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pubsonline.informs.org/doi/pdf/10.1287/orsc.2013.0880.

How Do I Build a Business Plan? (Infographic) | Entrepreneur.com

1392332798-how-build-business-plan-infographic

CFA study of direct sales and agritourism shows some ups and downs

From FoodTank: “On-farm enterprises that focused their business plans on local communities were labeled community-focused agriculture (CFA). This included farms that sell their produce directly to consumers and generate farm income through agritourism. According to the report, only 6.2 percent of all farms deal in direct sales, and around one percent report income from agritourism (all study figures are based on USDA statistics from 2007, the most recent year available).

Studying CFA influence on a national and county-by-county level, researchers found some surprising results. In New England and Mideast counties, regions with well-developed urban centers in proximity to CFA, direct sales increases were associated with increases in total farm sales, as well as personal income growth. Agritourism, on the other hand, was found to have a negative effect on total farm sales.

In the Southeast, increases in direct sales were associated with overall reductions in total farm sales. However, the reverse was true for the effect of agritourism on total farm sales, which was found to be positive in this region and in the Great Lakes.”

“Linkages Between Community-Focused Agriculture, Farm Sales, and Regional Growth”
Economic Development Quarterly 0891242413506610, first published on October 18, 2013

In the U.S., a Quick Walk to the Store Is a Rare Thing Indeed

Another report to share with food communities as an indicator of the positive changes we can make if we can embed our initiatives in neighborhoods.

“After you pass Seattle, ranked 13th with just 31 percent access, no other city in the U.S. cracks 30 percent, and the bottom 22 cities of the U.S. top 50 by population all have 10 percent or fewer residents within a five-minute walk to the store.

The numbers paint a picture of a dramatically divided nation, one in which even residents of the nation’s largest cities rarely have quick access via active transportation to the ingredients for fresh and healthy meals.

It’s just one more way of measuring how development defines our lives and our choices in ways that we are only beginning to understand.”
Link to story

The Crunchy Cities Index – Support Farmers Markets

This is an exciting piece on the explosion of farmers markets, but I must confess that based on my own knowledge, I find the data to be less than precise. The USDA list of markets is not checked for accuracy and as it is up to market organizers to list and to de-list their own markets, most estimations believe that the list is far from accurate, even though the USDA does everything within its (limited) time to make it right. Even the definition of what can be listed as a market is loose; this may seem like nitpicking (after all more “markets” is good news isn’t it?) but since we know how the capacity of markets remains low partly because of low support among funders and policy makers, the lack of clarity may hurt chances to expand well-managed farmers markets or public markets that support local entrepreneurs.
What is also true is that many retail operations masquerade as farmers markets without directly supporting farmers or managing those involved in direct sales; regular operation, transparent governance and some direct sales for regional producers should at least be the minimum to being listed on this list. Don’t get me wrong; I like the idea of auxiliary and ancillary food initiatives that get regional food into more communities being listed somewhere and to be tied to efforts at flagship or sister market organizations, but we should get better at describing each of them with their own type so we can allow more to flourish.

The Crunchy Cities Index – Buy Local by I Support Farmers Markets.

Experience helps restaurant managers stick with local foods

In a study of the cost and benefits of purchasing local foods in restaurants, managers and chefs indicated that certain actions of local food producers stand out as reasons why they continue to buy local foods. For instance, managers said that a local farmer’s or producer’s response time — the time it took a business to respond and process an order — was more important than delivery time — how long it takes to actually receive the goods — as a factor when they considered buying local food products.
Managers did not seem to think food safety was an issue with handling local food.
Clear labeling is another selling point for restaurant managers who are purchasing foods in grocery stores and markets. The labels should be accurate and easy to read, containing specifications including weight, date and product details, for example, according to Sharma, who worked with Joonho Moon, doctoral student in hospitality management, Penn State, and Catherine Strohbehn, state extension specialist and adjunct professor in apparel, events and hospitality management, Iowa State University.

Amit Sharma, Joonho Moon, Catherine Strohbehn. Restaurant’s decision to purchase local foods: Influence of value chain activities. International Journal of Hospitality Management, 2014; 39: 130 DOI: 10.1016/j.ijhm.2014.01.009

You Get What You Measure

I look forward to this measurement workshop, which I plan on attending. It is open to the public and the cost is very reasonable, so anyone in the Baltimore area might want to join or look at their other opportunities. I am currently involved in a few evaluation projects, at implementation (market) level and at the creation level-at least one with the Farmers Market Coalition. I hope to announce another of those projects soon on this blog (meaning as soon as the funder is ready to announce!). In the meantime, I hope many of you saw the announcement we made about the FMC/Knight Foundation Farmers Market Metrics Prototype project which is rolling merrily along:

Knight Foundation Prototype Grant

Yellow WoodYou Get What You Measure

Food sovereignty is what?

Agrarian Reform
Defense of territory
Agro-ecology
Local food systems

“World-wide, peasants, pastoralists, fisher-folk and other small-scale food producers
provide some 70% percent of the food consumed by humanity, even though we
probably only hold a quarter of all farm land. In Africa, we women farmers do about
70% of farm work, and we grow about 80% of the food. Peasants, and especially
peasant women, feed today’s world”

viacampesina.org/downloads/pdf/en/Elizabeth-The Hague-ISS-25 January 2014.pdf.

10 Best School Lunches in America (Slideshow)

A bow to the hardworking people working on school lunch programs across America that made this top 10: Chef Ann Cooper, Alice Waters/Edible Schoolyard Project,and my pal Donna Cavato (along with April Neujean!) who fought mightily to create the New Orleans version right after Katrina, and the many other unsung heroes working to reconfigure this beast in systems large and small, public and private.

10 Best School Lunches in America (Slideshow) | Slideshow | The Daily Meal.

How A Government Computer Glitch Forced Thousands Of Families To Go Hungry

“The glitches in North Carolina mark another example of government technology gone awry, turning a program created to sustain millions of people through hard times into a new aggravation. The high-profile failure of the federal health care exchange last fall illustrated what many low-income people have encountered for years: faulty computer systems and websites that prevent them from receiving public assistance on time.

In North Carolina, the fix was simple: In August, caseworkers found that their computers stopped crashing if they switched browsers from Internet Explorer to Google Chrome.

But the backlog kept growing. By the end of last year, more than 30,000 families in North Carolina had waited more than a month to receive food stamps — a violation of federal rules that require routine applications be processed within 30 days. About one third of those families had waited three months or more.”

How A Government Computer Glitch Forced Thousands Of Families To Go Hungry.