Review of “The Town That Food Saved”

The Town That Food Saved: How One Community Found Vitality in Local FoodThe Town That Food Saved: How One Community Found Vitality in Local Food by Ben Hewitt
My rating: 4 of 5 stars

While in Burlington, VT for a series of meetings and the NOFA-VT Winter Conference, I stopped at the Crow Bookstore to see what I could pick up for background on Vermont’s agricultural movement to understand its emergence as a “direct marketing” flag bearer for the alternative food community.

The book is focused on Hardwick, Vermont a small town (3200 pop.) 30 miles from the capitol of Montpelier and an hour or so from Burlington.
Hewitt starts slowly with the idea of exploring Hardwick’s reputation as a “National Alternative Agricultural Star”, which he acknowledges has been made so by outside media, including Hewitt himself and The New York Times among others.
The book profiles a few of the Hardwick’s ag economy’s “leading citizens” including Tom Stearns of High Mowing Seeds, Pete Johnson of Pete’s Greens (at the time, the state’s largest CSA, along with mucho wholesale and farmers market sales), Andrew Meyer of Vermont Soy Company, and assorted others like Jasper Hills Farms, Tom Gilbert of Highfields Center For Composting, North Hardwick Dairy, Claire’s Restaurant, Buffalo Mountain Coop, Center For an Agricultural Economy, and a few individual farmers and neighbors who take the time to give their opinion on the state of things in Vermont. He lets those interviewed tell him the pros and cons of what they and their neighbors are creating. He finds a couple of schools of thought although all sides seem to agree that this is a revolution of one type or another. Some offer their analysis of the Hardwick story from the point of view of a small, committed group building new components for achieving wealth and knowledge to share while the others believe they show it through their independent but community-connected lifestyle that doesn’t want to “win” over the other guys and exists as the opposite of what American capitalism has weakly offered most places.

This book was helpful to me. I spend my life thinking about alternative food systems and most of that time working among the disciples of it rather than those not yet sure that it serves them. To his credit, that Hewitt includes a few voices critical of this system like Steve Gorelick and Suzanna Jones in Walden is incredibly useful and incredibly rare in books of this kind. Their argument is one that I hear less often but one that I actually agree with: the new system cannot be built on the industrial model: either from its economics, its scale or its terminology. Suzanna points out her loathing of terms like entrepreneurs and food security and gave me the first laugh of the book: “People are always doing stupid things in the name of groovy ag movements.”

Hewitt makes the fair point that much of what is being touted as local food is actually being exported or simply out of the reach for the cash-restricted Hardwick citizen. Those participating will agree but make the point that they are preparing the way for the next wave of farmers and entrepreneurs and boldly testing systems and new relationships.
He also considers the hard work and commitment that these new ag leaders are putting into building their projects. All of them are thinking about how to spread their worth and influence while showcasing their (often dazzling) project success to investors and policymakers.
I found Tom Gilbert to be a particularly effective champion for both sides of the argument, probably in part because he seems to see the holes that yet exist in it.
“We have not created a new system in Hardwick; we’re just rebuilding and utilizing the infrastructure that was already here. I think we let the media get ahead of us. People read all of this amazing stuff was happening and it put everyone’s expectations on steroids…This is a building process, and we’re not ready to put the roof on, because we haven’t put the walls up yet.”
Hewitt also includes one of the most elegant, simple descriptions of local systems that I have seen in recent years in the book. It’s on Page 172 and I could write it out (because I copied it!) but I think everyone should read it within context of the arguments made.
The question of how to measure these systems is also touched upon and since that questions is so near and dear to my own heart, I wish more time had been spent discussing that with the members of the community.
Near the end, Hewitt attempts to unravel the issue of scale, which also proves that he has done his homework because it seems to me to be the Kryptonite of alternative food systems. A comment from Tom Stearns near the end shows the complicated relationship that this community has with the issue: “There is the assumption that big is bad, but maybe it’s just that big is only bad when doing bad things.”
I can only imagine what Suzanna Jones thought about THAT statement.

The Town That Food Saved as the title seems to me to be one of the only under thought-out ideas in this book. Hardwick seems saved by its size, its wealth of shared intellectual capital (sorry Suzanna!) and by being in a state that offers a safety net to all and yet seems to try to leave its citizens alone.
As for food systems, Hewitt hits on the reason why alternative food systems are growing so quickly in Vermont when he talks about the editorial that the Hardwick Gazette printed, linking food system skills to participation in democratic systems, and he himself does it on the aforementioned page 172: the idea of being responsible for your own and your neighbors’ (read community in 21st century speak) quality of life has never gone out of fashion in Vermont.
To finish that argument, my go-to guy in this story (Tom Gilbert) said it very well: ‘One of my missions is to equip people with the tools for community health and sovereignty. I‘m most interested in how whole systems can be used to combat other forms of oppression.”
Amen brother. And pass the local cider.

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Governance case study

In 2012, I did an introductory set of case studies on market structure to begin to get some good information to markets that are struggling with their founding or expansion.
The case studies that I did were of markets that had offered to share their background and systems with me that covered some regularly used types of governance.
However, I would like to stress that often when markets ask for help with their governance, what they really need is help designing appropriate management systems. In other words, if the market community has the ability to understand and even help decide on rules and decisions and manages its organizational risks well, then I often have to conclude that the governance is fine (although sometimes the pool of available advisors to serve is too small or maybe the work is as not clearly defined as it needs to be). What is more often in flux is the design of the management job and a market’s planning for project design.
It is clear that consultants need to have more options for management to match the many types of markets that exist. On top of that, how a market decides on projects to undertake every year should be more comprehensive than a manager’s good idea and willingness of volunteers to help.
I expect to do some work on management systems and project design in 2013 and to be able to share new resources. Until then, take a look at the Market Governance Case Study Report:
HPMG-MG report

Starting a Purchasing Cooperative Webinar

I think purchasing cooperatives could be very useful for market producers or even neighboring markets.

Intro to CNG Webinar – Certified Naturally Grown

Intro to CNG Webinar – Certified Naturally Grown.

Hot topics in cold Vermont…

Living in New Orleans used to mean that I had a mild winter (if any) to deal with each year and January was about celebrating Carnival from Twelfth Night up until Fat Tuesday (Mardi Gras). Now as a market consultant, I spend the winter traveling to conferences and meetings, oddly almost all held in the northern climes!
Even with my aversion to cold, I am excited to be returning to Vermont for my third visit with NOFA-VT, and the second time I will be attending their Direct Marketing Conference held in lovely South Royalton VT.

Beginning last fall, I started work with NOFA-VT and the Vermont Agency of Agriculture to study their card and token currency systems in the markets and comparing them to other states’ systems in view of the 2020 implementation of WIC to EBT cards – as well as the new technology that is swirling around like Square and the new upcoming Novo Dia Group smart phone app for cc/debit/food stamps. Also included in this research is the need to ascertain if these systems (which of course include incentives, FMNP coupons, WIC vouchers and in some states veggie prescriptions too) are working well at market level and how to measure them.

I have been calling on my colleagues across a dozen states and networks to hear their analysis which has been shared most generously. Now, I go to Vermont to gather some case studies from farmers and market managers to round out the raw data which then will need to be crammed into a manageable report for Vermont come early spring.

wish me luck.
And, email me or call me if you have data on a network or state level that you wish to share.

Vendor in Braintree, MA Refuses To Sell Pies To People On Food Stamps

here are my  questions:

1. Did the market sit with their vendors and explain the plan to add benefit program shoppers and is there a rule in this market (as there is in some markets) that all vendors must take the tokens (that have products that are able to be purchased with food stamps by law)?

2. . What if a vegetable farmer refused to take SNAP simply because of their own beliefs? How would a market handle that?

 

I’d love to hear some thoughts from markets and market vendors.

Vendor in Braintree, MA Refuses To Sell Pies To People On Food Stamps.

Lompoc growers sue farmers market

Wow, two stories posted today about vendors publicly disagreeing with markets. Not my favorite subject but certainly a necessary one to acknowledge.
I wonder if anything could have been done (in either case) to reduce the scope of these problems by assessing the problem ahead of time or maybe by asking for outside facilitation. I often hear stories from markets about disagreements they have with vendors. The best markets respond quickly and fairly to those issues and whenever possible, create more avenues of transparent governance to ensure that increasingly complex market projects do not leave loyal vendors behind.
So, as we expand the reach of markets, I think we need to make doubly sure that our main partners-the farmers-understand how decisions are made and are included when possible. Of course, it is possible that in both cases that there was nothing that could be done to avoid this conflict. In any case, let’s hope that the markets and the farmers rebound quickly from this.
Market suit story

Welcome to the market

One of the 35 or so short films I did for MarketUmbrella a few years ago to show the resiliency and enterprise in our farmers, fishers and markets. This one was designed for new vendors to watch so that they could understand what “setting up” at the market meant.

All are available on YouTube.

 

Cluster evaluation of incentives

The report from Fair Food Network, Market Umbrella, Roots of Change and Wholesome Wave offers some helpful data and analysis of the incentive programs used in farmers markets. All 4 of these organizations are involved with incentive campaigns at different levels and have begun to see the effects of the many campaigns that they have run. It is clear to me that cash incentives have been successful in reducing the early barriers for markets hoping to attract lower income shoppers. However,the ability of the market organizations to create and manage these campaigns remains a cause of concern in some networks and states.
I am curious as to how incentives could be used in more ways (two examples might be how to attract new vendors or thanking neighbors who live with the impact of the market ) and how other incentives besides a cash match could be developed.

See the report here. FYI- It is only opening on computers; it does not seem to open on tablets at this point.

healthyfoodincentives.org.

Anchor vendor presentation

This is a presentation that I have done for markets about seeking anchor vendors. It is a little clunky to view in this format.. There is another piece to this that I took off (for the sake of making this clear and simple) about searching for the anchor vendor primary shoppers group by group. That piece focuses on markets taking the time to understand their anchor vendors and then finding shoppers for those vendors and then attracting the vendor’s primary shopping groups in small clusters through different marketing outlets.

Slide11

Rural Co-ops Show the Way to Urban Job Growth – Politics – Utne Reader

Recently, I have worked with US Federation of Worker Cooperatives as a way to further my efforts as a trainer for markets and food systems. Thankfully, the USF0W is willing to share skills and resources from their excellent DAWN network with other sectors. Worker cooperatives differ from marketing cooperatives in that their very definition is about workers being involved in the decision-making in their workplaces. Marketing cooperatives are often a loose confederation of separately owned businesses marketing products or services together. Both types exists within the market movement, and both types need to be understood better so they can be encouraged more.
The article below talks about rural co-ops and their effect on urban job growth. Effective language and one finds some practical language for markets interested in using co-op techniques to encourage real growth, just as urban communities have done by learning from their rural neighbors.

Rural Co-ops Show the Way to Urban Job Growth – Politics – Utne Reader.

WorldPay wants to join the farmers market movement

Novo Dia Group partners with WorldPay to offer complete payment solution to Farmers Market community

The Mobile Market+ and AprivaPay solution enables farmers markets to accept credit, debit, and electronic benefit cards (EBT), making fresh, nutritious, local produce accessible to families receiving food assistance all on single device.

Austin, TX – November 5, 2012 -Novo Dia Group, Inc., a software development firm specialized in the health and human services industry, today announced an agreement with WorldPay Inc. that will allow its Mobile Market+ product to be available to Farmers Markets and small retailers nationwide beginning early 2013. A combined offering of AprivaPay and Mobile Market+ will offer merchants the most complete payment coverage available. Now on a single device, merchants will be allowed to process Credit, Debit, and all EBT transactions. In addition to a combined offering, NDG and WorldPay have agreed to service merchants seeking EBT only services. Pricing for the combination and EBT only solution is expected in early December, and will offer a flexible combination of connectivity, device, and services.
“We’re pleased to partner with Novo Dia to bring a full service smartphone offering to Farmer’s Markets and non-traditional retailers nationwide. We believe the combination of NDG’s innovation and our best of breed processing capabilities brings a full service solution to a market that is quickly expanding, and also serves a vital role in the retail community.” Steve Eyring director of sales WorldPay

The Mobile Market+ application, which was recently recognized as a finalist in the Verizon Innovation Awards, is a solution specifically developed to service merchants seeking a mobile POS solution or ones with no access to phone lines, networks or electricity. The handheld device is battery operated and communicates wirelessly via Wi-Fi or the cellular network. The Mobile Market+ application is approved by Apple and USDA. Approved vendors can download the app directly from the App Store.

Novo Dia Group is a full-service software development and consulting firm based in Austin, Texas. It specializes in the Health and Human Services industry with focus on processing benefit delivery systems for the Women, Infants and Children (WIC) program, the Supplemental Nutrition Assistance Program (SNAP) and debit transactions.

Please visit http://www.novodiagroup.com for more information.

PR Contacts:
Josh Wiles, Novo Dia Group, Inc T: 512-371-4134, mail to: josh@novodiagroup.com
Steve Eyring, WorldPay T: 801-302-9924, mail to: steve.eyring@worldpay.us

SalsaLabs.com – YouTube

For markets looking for a good deal on online database management should check out salsa labs. In their own words:
These are a few of our best qualities:

Experts at helping you build your base of support with a seamless, online platform to fundraise, advocate, communicate and organize
Enterprise-ready infrastructure for greater insight and engagement with your community, no matter what numbers of supporters, chapters, campaigns or programs you may have – from 100 to 100 million
A Network of more than 40,000 peers and partners all supportive of your mission and ready to help in our online community Salsa Commons, in our virtual seminars, at our community events and at our annual conference
98% Average Client Support Satisfaction Rating – really, what more is there to say? Our top-notch services, support and training team is downright obsessive about making certain you are as happy as possible with Salsa.

SalsaLabs.com – YouTube.

The Case For Eating Ugly Fruits and Vegetables

As a massively populated area with some of the most fertile farmland prepares for some very bad weather, maybe their markets can use this time to help expand the idea of product choices as a way to assist their farmers.

The Case For Eating Ugly Fruits and Vegetables | Care2 Causes.

The link below is an earlier post on extending market shoppers with “kits”:
Market Kits