Let’s retake ugly food too

This report makes a great point about our unease with ugly fruit. I believe that the entire responsibility DOES go to those supermarkets that started to stage light and wax fruit for display. They have lost the ability to lure people in with smells or bursting ripeness. Let me also say that the finger pointing to the consumer in this story as the culprit is unsubstantiated; we have become conditioned based how food has been presented in our lifetime, and it’s up to the farmers markets (once again!) to change that perception with gentle encouragement.
WE can bring back the ugly fruit too, by simply encouraging our farmers to bring “seconds” and then to promote them. Why not ask the farmers to bring a few boxes that are not perfect and do as the Monica family in New Orleans does- label the box “chef special” which, of course brings every serious home cook to peer in the box and then drop their jaw at the lower price.