A Disciplined Approach to Evaluating Ideas – Scott Anthony – Harvard Business Review

An extremely useful article for the market world. Evaluation techniques should represent what is doable in a particular field while it asks people to stretch their imagination and analytical skills. Stepped evaluation (or as it is called in the article, “Stage-gate process”) for markets really is the best idea. marketumbrella.org’s 4M worksheets use that idea, and I know they have more coming along those lines in 2012…

to see the 4M sheet, go to marketumbrella.org and then log in to the marketshare project. View it under Shares.

A Disciplined Approach to Evaluating Ideas – Scott Anthony – Harvard Business Review.

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